Software-as-a-Service (SaaS) Product Marketer: Launched multiple software products across the globe; developed product messaging, positioning, and pricing and packaging; created sales collateral and thought leadership pieces; evangelized products/solutions; provided enablement across entire organization; and helped increase sales by +70%.
Marketing Communications Professional: Crafted B2B messaging; Increased product adoption and built brand awareness through email marketing, social media, content marketing, tradeshows, public relations, direct mail campaigns, and advertising.
Writer / Blogger / Speaker: Shared best practices and trends in the digital marketing industry.
Conference P...
Software-as-a-Service (SaaS) Product Marketer: Launched multiple software products across the globe; developed product messaging, positioning, and pricing and packaging; created sales collateral and thought leadership pieces; evangelized products/solutions; provided enablement across entire organization; and helped increase sales by +70%.
Marketing Communications Professional: Crafted B2B messaging; Increased product adoption and built brand awareness through email marketing, social media, content marketing, tradeshows, public relations, direct mail campaigns, and advertising.
Writer / Blogger / Speaker: Shared best practices and trends in the digital marketing industry.
Conference P...
