Personal Information
Organization / Workplace
Prague, The Capital, Czech Republic Czech Republic
Occupation
Psychologist, Communication Professional, Insight Consultant, Trend & Innovation Explorer, Semiotician
Industry
Advertising / Marketing / PR
About
I combine knowledge of psychology, of marketing and market research with semiotics to link and to integrate information about markets, cultures, customers, brands, products and services to provide clients with thorough situation analysis and actionable insights.
By doing this I can deliver to clients a new, innovative, surprising and different view on their business and then together with clients generate ideas how to utilize these insights for:
- New product development
- Product innovation
- Customer experience improvement
- Successful communication campaign development, and more
Market research, Business development, Consumer insight, Culture insight, User experience design (UX...
Tags
semiotics
advertising
culture
market research
marketing communication
meaning
visual
connotations
interpretation
storytelling
context
metaphor
brandscape
brand management
metaphors
meanings
design
brands
qualitative
ux methods
user journey
ux research
user experience
prototype testing
ux design
rhetoric
card sort
personas
creativity
multimodal
genre
medium
discourse
codes
symbols
symbolic consumption
cultural categories
signs
communication
narratives
bossing
kultura organizace
klima
sociopat
mobbing
emotions
branding
values
psychotherapy
narrative approach
story
coaching
innovation
ethnography research
usability
usability testing
heat maps
human-centered interaction
web design
digital strategy
digital media
sikana na pracovisti
guide to create
brain
cognitive
advertising agency
marketing and advertising
education
market insight
myth
brands management
good story
narrative
brand communication
freytag triangle
plot
twist
interaction
See more
Presentations
(10)Likes
(13)Service Design Vancouver Meet Up - Hands On Workshop: Research Techniques I
For Hire
•
11 years ago
A Walk Through of User Experience and User Interface
Network Affiliates
•
8 years ago
Agile explained
Ivano Digital
•
8 years ago
Culture mapping: Space and place
Dave Gray
•
11 years ago
Digital Strategy 101
Bud Caddell
•
12 years ago
Web Writing Guide
Teodora Petkova
•
9 years ago
2016 FMCG Trends and the Channel Revolution
Hamutal Schieber
•
9 years ago
Using semiotics analysis to impact how consumers think about your brand
christinacrane
•
13 years ago
Lecture Qual. and Quant. tools - EFSS 2015
Dimitar Trendafilov, PhD
•
9 years ago
Design Thinking — žádná velká věda
Jan Martinek
•
11 years ago
Design Ethnography for Lean Teams
William Evans
•
12 years ago
Metaphors we live by
Linda Lyman
•
15 years ago
experience design intro
Jan Kremlacek
•
16 years ago
Personal Information
Organization / Workplace
Prague, The Capital, Czech Republic Czech Republic
Occupation
Psychologist, Communication Professional, Insight Consultant, Trend & Innovation Explorer, Semiotician
Industry
Advertising / Marketing / PR
About
I combine knowledge of psychology, of marketing and market research with semiotics to link and to integrate information about markets, cultures, customers, brands, products and services to provide clients with thorough situation analysis and actionable insights.
By doing this I can deliver to clients a new, innovative, surprising and different view on their business and then together with clients generate ideas how to utilize these insights for:
- New product development
- Product innovation
- Customer experience improvement
- Successful communication campaign development, and more
Market research, Business development, Consumer insight, Culture insight, User experience design (UX...
Tags
semiotics
advertising
culture
market research
marketing communication
meaning
visual
connotations
interpretation
storytelling
context
metaphor
brandscape
brand management
metaphors
meanings
design
brands
qualitative
ux methods
user journey
ux research
user experience
prototype testing
ux design
rhetoric
card sort
personas
creativity
multimodal
genre
medium
discourse
codes
symbols
symbolic consumption
cultural categories
signs
communication
narratives
bossing
kultura organizace
klima
sociopat
mobbing
emotions
branding
values
psychotherapy
narrative approach
story
coaching
innovation
ethnography research
usability
usability testing
heat maps
human-centered interaction
web design
digital strategy
digital media
sikana na pracovisti
guide to create
brain
cognitive
advertising agency
marketing and advertising
education
market insight
myth
brands management
good story
narrative
brand communication
freytag triangle
plot
twist
interaction
See more