Experienced specialist in strategic planning with strong expertise in digital. Solid experience of work with global brands with specific expertise in pharmaceutics, telecom, personal/home care, food categories in emerging Eastern European markets (Russia, Ukraine).
Specialties: adaptation of global communication ideas regionally, long-term communication platform development, annual strategy development, insight generation. Expertise in digital: social media, website and content strategy development, CRM. Extended experience in brand positioning development, new product development.
Professional interests: psychology in marketing and advertising, creativity and lateral thinking, organi...
Experienced specialist in strategic planning with strong expertise in digital. Solid experience of work with global brands with specific expertise in pharmaceutics, telecom, personal/home care, food categories in emerging Eastern European markets (Russia, Ukraine).
Specialties: adaptation of global communication ideas regionally, long-term communication platform development, annual strategy development, insight generation. Expertise in digital: social media, website and content strategy development, CRM. Extended experience in brand positioning development, new product development.
Professional interests: psychology in marketing and advertising, creativity and lateral thinking, organi...
