20 years of Blue Chip experience, both in senior management and as a consultant. I am a strategic consultant with a strong emphasis on data driven change. I specialise in finding commercial opportunities from disparate data sets and designing programmes of change to deliver those opportunities.
As a qualified accountant and data scientist, I focus on understanding the business model in order to prioritise data led opportunities with the biggest impact.
Recent projects include:
- the complete overhaul of a multi-national insight function, tripling the size of the team and driving a change in marketing mix towards direct marketing from brand marketing;
- A customer insight project that...
20 years of Blue Chip experience, both in senior management and as a consultant. I am a strategic consultant with a strong emphasis on data driven change. I specialise in finding commercial opportunities from disparate data sets and designing programmes of change to deliver those opportunities.
As a qualified accountant and data scientist, I focus on understanding the business model in order to prioritise data led opportunities with the biggest impact.
Recent projects include:
- the complete overhaul of a multi-national insight function, tripling the size of the team and driving a change in marketing mix towards direct marketing from brand marketing;
- A customer insight project that...
