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Brand as a System: The Local meets the Global

9 years ago • 645 Views

Health Branding and Preventive Health Behavior: Trends in Emerging Markets

9 years ago • 906 Views

Perceived Brand Equity: A Journey from Efficiency to Effectiveness

9 years ago • 901 Views

Global Branding – Distinctions and Imperatives

9 years ago • 848 Views

The Life and Death of Brands

9 years ago • 1018 Views

Power of Brand Innovation and Proliferation

9 years ago • 855 Views

Emerging Markets & Global Brands

9 years ago • 1528 Views

Product Innovation - Key to Marketing Success?Some Lessons from FMCG Firms in Europe

9 years ago • 974 Views

Inward and Outward Perspectives in South Amercian Context: Brand Value and Global Brand Strategies

9 years ago • 971 Views

Manuscript development workshop

9 years ago • 316 Views

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Presentations