Simon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland.
Simon is the author of 'The Better Mousetrap: Brand Invention in a Media Democracy' (non-fiction and ‘Remember to Breathe’ (a novel).
His new book, ‘Digital State: How the Internet is Changing Everything' is out June 2013 worldwide through Kogan Page.
Say hello at www.simonpont.com
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simon pontdigital statethe better mousetrapadvertisingmarketingdigital mediawhen fiction bleedssex in advertisingbrandkogan pagecommunicationssocial mediaparadigm spitthe booksellerremember to breathefirst over the wallsmgstarcom mediavest groupred bullhouse of cards.nikebrandingcreativity
Simon Pont is a writer, commentator and brand-builder. His agency career includes being part of Saatchi & Saatchi and Naked Communications, the pioneers of Communications Planning. Hollywood movie studios, Icelandic investment banks, British chocolate bars and Middle Eastern airlines figure among his time on the inside of Adland.
Simon is the author of 'The Better Mousetrap: Brand Invention in a Media Democracy' (non-fiction and ‘Remember to Breathe’ (a novel).
His new book, ‘Digital State: How the Internet is Changing Everything' is out June 2013 worldwide through Kogan Page.
Say hello at www.simonpont.com
Tags
simon pontdigital statethe better mousetrapadvertisingmarketingdigital mediawhen fiction bleedssex in advertisingbrandkogan pagecommunicationssocial mediaparadigm spitthe booksellerremember to breathefirst over the wallsmgstarcom mediavest groupred bullhouse of cards.nikebrandingcreativity
