Senior management professional with extensive experience providing in-depth analysis, media accountability, learnings and business strategy recommendations to US and international clients by
- Developing and deploying state-of-the-art analytics platforms to drive optimal ROI by leveraging business and media intelligence;
- Combining and management of technologies to support marketing intelligence;
- Advanced predictive modeling,
- Building analytic communities for the sharing of best practices and expertise.
- Innovative multi-channel media research and analysis.
Specialties: Decision sciences support systems, attribution management, marketing/media mix strategy;
Digital, social, mobil...
Senior management professional with extensive experience providing in-depth analysis, media accountability, learnings and business strategy recommendations to US and international clients by
- Developing and deploying state-of-the-art analytics platforms to drive optimal ROI by leveraging business and media intelligence;
- Combining and management of technologies to support marketing intelligence;
- Advanced predictive modeling,
- Building analytic communities for the sharing of best practices and expertise.
- Innovative multi-channel media research and analysis.
Specialties: Decision sciences support systems, attribution management, marketing/media mix strategy;
Digital, social, mobil...
