►All brands have a “why” that dictates the direction they’re heading to (otherwise they’re just a logo, not a brand). My job is finding the most attractive and elegant way to communicate it to the world.
►Todas las marcas tienen un "porqué" que dicta su rumbo (sino son solo un logo, no una marca). Mi trabajo es encontrar la manera más atractiva y elegante de comunicárselo al mundo.
My name is Lorenzo Bennassar and I’m a brand communication professional with experience in creative and art direction, motion graphics, graphic and online design.
In all these years I have had the privilege to work close to (and learn from) brilliant professionals like photographers Annie Leibovitz, Richard ...
►All brands have a “why” that dictates the direction they’re heading to (otherwise they’re just a logo, not a brand). My job is finding the most attractive and elegant way to communicate it to the world.
►Todas las marcas tienen un "porqué" que dicta su rumbo (sino son solo un logo, no una marca). Mi trabajo es encontrar la manera más atractiva y elegante de comunicárselo al mundo.
My name is Lorenzo Bennassar and I’m a brand communication professional with experience in creative and art direction, motion graphics, graphic and online design.
In all these years I have had the privilege to work close to (and learn from) brilliant professionals like photographers Annie Leibovitz, Richard ...
