I help startups with positioning, branding, product development (growth initiatives), user insights and go to market strategies. I previously led the marketing team at the venture-backed start-up Wrapp (Stockholm and two years in San Francisco).
Prior to Wrapp I worked as a PR consultant and a professional speaker. I hold a MSc in Business and Economics (Marketing) from Stockholm School of Economics. I've also worked as a theatre producer and improv/drama instructor and been writing for the leading magazine about entrepreneurship in Sweden. I try to live by the fundaments in improv with a yes, and attitude and am always looking for new learning opportunities.
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marketingappsgrowthpositioningstartupmobilewrappstrategymobile marketingkpistarget audienceretailclueanalyticsorganizationplanningdataprcontent marketingworkshopreykjavikonline marketingrimcicelandsse4mgraylingssedigital marketingstockholm school of economicsproduct managementmetricslaunchcommunicationsgo to marketopbeatspotifyinternationalizationproducttimekitindonesiascalingtechcompetitiondifferentiationpodspopsviral loopviralbrandingcompetitive analysisvalue proposition
I help startups with positioning, branding, product development (growth initiatives), user insights and go to market strategies. I previously led the marketing team at the venture-backed start-up Wrapp (Stockholm and two years in San Francisco).
Prior to Wrapp I worked as a PR consultant and a professional speaker. I hold a MSc in Business and Economics (Marketing) from Stockholm School of Economics. I've also worked as a theatre producer and improv/drama instructor and been writing for the leading magazine about entrepreneurship in Sweden. I try to live by the fundaments in improv with a yes, and attitude and am always looking for new learning opportunities.
Tags
marketingappsgrowthpositioningstartupmobilewrappstrategymobile marketingkpistarget audienceretailclueanalyticsorganizationplanningdataprcontent marketingworkshopreykjavikonline marketingrimcicelandsse4mgraylingssedigital marketingstockholm school of economicsproduct managementmetricslaunchcommunicationsgo to marketopbeatspotifyinternationalizationproducttimekitindonesiascalingtechcompetitiondifferentiationpodspopsviral loopviralbrandingcompetitive analysisvalue proposition
