Hugo Guyader

ridesharing collaborative consumption p2p platform service marketing sharing economy blablacar marketing car sharing uber eye tracking experiment consumer behavior influence retailing gomore unicorn on-demand cooperativism persuasion skjutsgruppen sharewashing social proof carsharing greenwashing psychology cialdini airbnb innovation sustainability social media liu eye tracking; marketing; experiment; green consumption nrwc greengap supermarket twitter academia ride sharing quis research gate academics p2p carpooling blogging facebook free floating mooc car rental slugging ridesourching netnography interviews surveys case studies focus groups e-marketing persuade pre-suasion sales scarcity unity reciprocity teaching ouishare p2p rental access-based consumption practice theory green marketing spss statistics social sciences community tnc satisfaction phd proposal network reputation trust experiments qualitative quantitative marketing research research methods ethnography p2p exchange