I geek out about how brands adapt to the new cultural and communications landscape, and how they can find strategic advantage by creating real connections and real value for customers, retailers, and media providers alike.
Originally a strategic planner, I've worked at large mutli-national agencies and small startup boutiques. I now run an office of 80 people, and oversee one of WPP's biggest accounts across Asia.
I geek out about how brands adapt to the new cultural and communications landscape, and how they can find strategic advantage by creating real connections and real value for customers, retailers, and media providers alike.
Originally a strategic planner, I've worked at large mutli-national agencies and small startup boutiques. I now run an office of 80 people, and oversee one of WPP's biggest accounts across Asia.
