Joy Joseph

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8 SlideShares 11 Followers 2 Followings

predictive modeling attribution modeling programmatic advertising marketing segmentation advertising consumer pricing strategy price elasticity long-term pricing effects price competition demand planning mix journey analytics digital marketing marketing and advertising marketing strategy marketing-mix media branding digital media marketing mix mdoeling unified marketing analytics multi touch advertising measurement randomized experiments media analytics

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Iri cpg summit 2010 dynamic price sensitivity measurement

11 years ago • 967 Views

Measuring the “carryover” effects of pricing

11 years ago • 3405 Views

ARF Rethink 2016 - IRI-Atkins Case Segment Marketing Mix

8 years ago • 429 Views

Marketing mix or attribution journey towards unified marketing analytics

8 years ago • 944 Views

Iri growth summit_media and promotion effectiveness_v3

8 years ago • 788 Views

The Complex Journey to Unified Marketing Analytics

8 years ago • 1018 Views

Attribution Accelerator 2019- MTA Driven Programmatic Bid Optimization

5 years ago • 208 Views

220740_iri_hispanic_pov-4-15-15_1

10 years ago • 382 Views

predictive modeling attribution modeling programmatic advertising marketing segmentation advertising consumer pricing strategy price elasticity long-term pricing effects price competition demand planning mix journey analytics digital marketing marketing and advertising marketing strategy marketing-mix media branding digital media marketing mix mdoeling unified marketing analytics multi touch advertising measurement randomized experiments media analytics

See more