Assisting companies in the enterprise software business with product marketing activities, including product strategy, competitive analysis, messaging, collateral development, marketing communications, analyst relations, field enablement, partner programs, social/community engagement, demand generation, and trade show participation. Fluent in with all aspects of content management (Web, transactional, BPM, collaboration, publishing, governance), development platforms & tools, BI, database management, and enterprise architectures.
Assisting companies in the enterprise software business with product marketing activities, including product strategy, competitive analysis, messaging, collateral development, marketing communications, analyst relations, field enablement, partner programs, social/community engagement, demand generation, and trade show participation. Fluent in with all aspects of content management (Web, transactional, BPM, collaboration, publishing, governance), development platforms & tools, BI, database management, and enterprise architectures.