Henri Weijo

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branding marketing transmedia media lecture viral branding mind-share branding emotional branding markkinointiviestint imc markkinointi cultural culture brands trends online communities consumers consumer jenkins convergence business advertising viral mindshare emotional concept analysis strategy convergenceculture history course cultural branding sosiaalinen media social presentation sosiaalinen social media media convergence brand brand community community strategic brand management brand management

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About

Henri Weijo

Presentations

Brands in Strategic Marketing guest lecture

Consumers, Culture, Media, and Brands - Guest lecture pt. II

Mediakonvergenssi ja Transmedia-tarinankerronta (Henri Weijo 16.10.2009)

Branding History and Mind-Share, Emotional, and Viral Branding

Introduction to Cultural Branding and How it Relatos to Past Branding Models

"Mitä on sosiaalinen media?" Henri Weijo Energiapäivillä 3.12.2009

Luento1 Johdanto Backup (Henri Weijos Conflicted Copy 2010 03 08)

Luento3 Mediasuunnittelu

Luento3 Recovered File

Luento4 Imc Jalkauttaminen

Luento1 I M C Suunnittelu Mittaus

Luento 7 Segmentointi

Luento 8 Imc Ja Uudet Mediat

Luento9 imc ja_kv

Luento11 kanavamarkkinointi

Luento11 etiikka

Luento10 pr ja_viestintä

Henri Weijo - "Mediakonvergenssi & Transmedia-tarinankerronta"Median murros vierailuluento 15.9.2011

Brand Communities - Brands in Strategic Marketing Guest Lecture 12.10.2011

Teaching Old Brands New Tricks with Transmedia Storytelling (2/2)

Teaching Old Brands New Tricks with Transmedia Storytelling (1/2)

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WHY SOCIAL MEDIA IS SHIT

Transmedia Narratives DDB