Personal Information
Organization / Workplace
Santa Monica, CA United States
Occupation
Chief Branding Officer
Industry
Writing / Publishing
Website
occasionalstory.com
About
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Tags
branding
brands
brand
strategy
mythology
symbolism
research
consumer behavior
culture
narrative
storytelling
positioning
brand attachment
brand dependence
web
2.0
b2b
marketing
identity document
brand strategy
microsoft
google
apple
samsung
social media
cars
uta
automotive
See more
Presentations
(7)Likes
(8)Making Web 2.0 Work for B2B Brands
Laurence Vincent
•
16 years ago
Social Media
Alex Wong
•
18 years ago
Web 2.0 Design Patterns, Models and Analysis
adunne
•
17 years ago
Brand Masterclass Week One
Idris Mootee
•
17 years ago
Brand Masterclass Week Two
Idris Mootee
•
17 years ago
Conversation by Design
David Armano
•
18 years ago
Meet Charlie - what is Enterprise2.0?
Scott Gavin
•
18 years ago
The Brand Gap
coolstuff
•
18 years ago
Personal Information
Organization / Workplace
Santa Monica, CA United States
Occupation
Chief Branding Officer
Industry
Writing / Publishing
Website
occasionalstory.com
About
Laurence Vincent heads up UTA Brand Studio. He has developed brand strategies for Disney, Microsoft, Yahoo!, CBS, MasterCard, the NFL, Four Seasons Hotels, and vitaminwater. He is the author of Brand Real (AMACOM 2012) and Legendary Brands (Dearborn 2001).
Tags
branding
brands
brand
strategy
mythology
symbolism
research
consumer behavior
culture
narrative
storytelling
positioning
brand attachment
brand dependence
web
2.0
b2b
marketing
identity document
brand strategy
microsoft
google
apple
samsung
social media
cars
uta
automotive
See more