Built and head up the Digital & Social team, responsible for the national strategy, budget, and execution of digital, social, mobile, and experiential marketing. Manage agency and partner relationships, as well as the digital customer experience, customer intelligence, customer care, and public relations. Currently reporting directly to the VP, Marketing Communications and the VP, Customer Relationship Management.
Built and head up the Digital & Social team, responsible for the national strategy, budget, and execution of digital, social, mobile, and experiential marketing. Manage agency and partner relationships, as well as the digital customer experience, customer intelligence, customer care, and public relations. Currently reporting directly to the VP, Marketing Communications and the VP, Customer Relationship Management.
