Over 20 years’ experience and profound expertise at FMCG's, Retail, e-Commerce, On & Off line Media across Europe and Asia-Pac (including China) regions.
Focus areas:
• Route to Market, Distribution, Trade Dimensions, Trade Marketing
• In-store Effectiveness, Merchandising, Promotions
• Market Research, Market Analysis, Consumer Behavior, New Products Launch
• Shopper Marketing, In-Store technologies, signage
• CRM & BI Systems, Loyalty Analysis for Retail and e-Commerce
• E-Commerce marketing, cross promotionss, platforms, pricing
• Digital Media and Off line Media Effectiveness, Conversion and ROI analysis
• B2C Campaign Management / optimization, "Call for Action", Financial Models...
Over 20 years’ experience and profound expertise at FMCG's, Retail, e-Commerce, On & Off line Media across Europe and Asia-Pac (including China) regions.
Focus areas:
• Route to Market, Distribution, Trade Dimensions, Trade Marketing
• In-store Effectiveness, Merchandising, Promotions
• Market Research, Market Analysis, Consumer Behavior, New Products Launch
• Shopper Marketing, In-Store technologies, signage
• CRM & BI Systems, Loyalty Analysis for Retail and e-Commerce
• E-Commerce marketing, cross promotionss, platforms, pricing
• Digital Media and Off line Media Effectiveness, Conversion and ROI analysis
• B2C Campaign Management / optimization, "Call for Action", Financial Models...
