Karen Richards

Calgary, Canada Area Canada

Word of Mouth Marketing Strategist

Advertising / Marketing / PR

I am responsible for the reputation and profile of Mount Royal through social and word of mouth marketing channels I am responsible for the strategic growth and management of Mount Royal's brand online via digital engagement to meet measurable objectives and institutional goals I developed and am responsible for the university Social Networking Guidelines and the university Social Media Crisis Communication Plan I am responsible to monitor and measure social data and translate data to reporting that will better inform university communication to stakeholders and audiences I develop creative across all media that continues to evolve the Mount Royal University brand I push the enve...