I believe that bringing the customer into the organization is always better business. I help companies to better understand and relate to their customers' needs--both through qualitative research methods like ethnography and by using social media tools. I'm writing a textbook on social media marketing.
I believe that bringing the customer into the organization is always better business. I help companies to better understand and relate to their customers' needs--both through qualitative research methods like ethnography and by using social media tools. I'm writing a textbook on social media marketing.
