Personal Information
Organization / Workplace
Watford, Herts United Kingdom
Occupation
International Marketer, IoT Innovator, Author & Presenter
Industry
Advertising / Marketing / PR
Website
www.jack-marketing.com
About
I am a highly motivated multilingual, global C-level marketing leader who has succeeded in a number of sectors, for global businesses, in both B2B & B2C, & in both traditional & digital marketing in over 30 years. I have regularly written in the national, trade & marketing press, as well as numerous books to help marketers.
I have a unique knowledge of crossing web & mobile digital channels, traditional marketing & convergence environments, I worked with shoestring to multi-million dollar budgets, driving conversion rates & optimising marketing activities.
Tags
crm
trust lifecycle
trust
trust value chain
marketing
marketing communications
ethics
cim
internet
internet of things
data management
privacy
trusted brands
trust cycle
customer retention
security
iot
connected devices
minority report
research
family history
genealogy
customer centric
segmentation
data collection
morals
analytics
seo
sem
opt-in
data privacy
integrated marketing
ethical swot
e-marketing
idm
customer relationships
ethical marketing
search engines
traffic generation
websites
reputation
e-branding
statistics
web statistics
brand identity
bournemouth university
communications
relationships
customer aquisition
exploitation
customer lifetime value
data mining
mobile
value for money
propensity modelling
trust in account management
friendship
competitive advantage
trust in marketing
loyalty
data protection
ba international marketing management
census
work placement
family tree
grants
internet business tool
relationship management
privacy ethics
onlein marketing
market entry
web plan
key account management
ethical account management
marketing promotions
ethical customer management
ecrm
who is your customer
drive revenue
demographics
e-business
relationship marketing
digital marketing
ppc
sme
pagerank
spam
call to action
trustrank
ecommerce
adwords
csr
customer acquisition
business plans
cars
automobiles
transport
vas
wearables
last metre
mobile networks
database management
safe harbour
encryption
security management
ambient intelligence
swiss banking
biometrics
ioe
databases
internet of everything
creative
careers
marketing management
get a job in marketing
recruitment
local history
book
amersham on the hill
amersham
trustworthiness
customer satisfaction
continous improvement
added value
advocacy
entrepreneurship
small business
startup
business model
startups
entrepreneur
internet of useless things
connected house
klugtech
hacking
domestic
smart home
technology
marketing career
marketing expert
business justification
business case
checklist
justification key
keyword
mobile phone
wap
phone menus
sms
texting
address book
mobile phone safety
legal framework
o2
sales configurator
early adopter
information
data
international
trust privacy
start-ups
performance management
web acceleration
web content
website performance
performance de site internet
vitesse
l'accélération de contenu
webbeschleunigung
digitalen marketing
content beschleunigung
downloads
webseite
web
video marketing
cdn
acceleration
content delivery networks
publishing
book publishing
writing
marketing mix
marketing plan
financing
See more
Presentations
(36)Documents
(4)Likes
(2)Is the Smart Home fit for purpose?
Thom. Poole
•
9 years ago
Getting Recruited into Marketing Roles
Thom. Poole
•
11 years ago
Personal Information
Organization / Workplace
Watford, Herts United Kingdom
Occupation
International Marketer, IoT Innovator, Author & Presenter
Industry
Advertising / Marketing / PR
Website
www.jack-marketing.com
About
I am a highly motivated multilingual, global C-level marketing leader who has succeeded in a number of sectors, for global businesses, in both B2B & B2C, & in both traditional & digital marketing in over 30 years. I have regularly written in the national, trade & marketing press, as well as numerous books to help marketers.
I have a unique knowledge of crossing web & mobile digital channels, traditional marketing & convergence environments, I worked with shoestring to multi-million dollar budgets, driving conversion rates & optimising marketing activities.
Tags
crm
trust lifecycle
trust
trust value chain
marketing
marketing communications
ethics
cim
internet
internet of things
data management
privacy
trusted brands
trust cycle
customer retention
security
iot
connected devices
minority report
research
family history
genealogy
customer centric
segmentation
data collection
morals
analytics
seo
sem
opt-in
data privacy
integrated marketing
ethical swot
e-marketing
idm
customer relationships
ethical marketing
search engines
traffic generation
websites
reputation
e-branding
statistics
web statistics
brand identity
bournemouth university
communications
relationships
customer aquisition
exploitation
customer lifetime value
data mining
mobile
value for money
propensity modelling
trust in account management
friendship
competitive advantage
trust in marketing
loyalty
data protection
ba international marketing management
census
work placement
family tree
grants
internet business tool
relationship management
privacy ethics
onlein marketing
market entry
web plan
key account management
ethical account management
marketing promotions
ethical customer management
ecrm
who is your customer
drive revenue
demographics
e-business
relationship marketing
digital marketing
ppc
sme
pagerank
spam
call to action
trustrank
ecommerce
adwords
csr
customer acquisition
business plans
cars
automobiles
transport
vas
wearables
last metre
mobile networks
database management
safe harbour
encryption
security management
ambient intelligence
swiss banking
biometrics
ioe
databases
internet of everything
creative
careers
marketing management
get a job in marketing
recruitment
local history
book
amersham on the hill
amersham
trustworthiness
customer satisfaction
continous improvement
added value
advocacy
entrepreneurship
small business
startup
business model
startups
entrepreneur
internet of useless things
connected house
klugtech
hacking
domestic
smart home
technology
marketing career
marketing expert
business justification
business case
checklist
justification key
keyword
mobile phone
wap
phone menus
sms
texting
address book
mobile phone safety
legal framework
o2
sales configurator
early adopter
information
data
international
trust privacy
start-ups
performance management
web acceleration
web content
website performance
performance de site internet
vitesse
l'accélération de contenu
webbeschleunigung
digitalen marketing
content beschleunigung
downloads
webseite
web
video marketing
cdn
acceleration
content delivery networks
publishing
book publishing
writing
marketing mix
marketing plan
financing
See more