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Creating Connections Through Characters: A Study of Brand Mascots and Their Influence on Consumer Purchase Intentions. (2023). Reddy, Veda Varsha.
In: Advances in Decision Sciences.
RePEc:aag:wpaper:v:27:y:2023:i:4:p:72-89.

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    RePEc:eee:jobhdp:v:126:y:2015:i:c:p:18-26.

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  48. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Fetscherin, Marc ; Heinrich, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:2:p:380-390.

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  49. Entifying your brand among Twitter-using millennials. (2015). Sriramachandramurthy, Rajendran ; Hodis, Monica ; Sashittal, Hemant C..
    In: Business Horizons.
    RePEc:eee:bushor:v:58:y:2015:i:3:p:325-333.

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  50. Managing Brands in the Social Media Environment. (2013). Liu-Thompkins, Yuping ; Gensler, Sonja ; Volckner, Franziska ; Wiertz, Caroline.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256.

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