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Banerjee, A. (1992). A simple model of herd behavior. Quarterly Journal of Economics, 107, 797-817.
McGill, W. J. (1954). Multivariate information transmission. Psychometrika, 19(2), 97-116.
Thaler, R. (1985). Mental Accounting and Consumer Choice. Marketing Science, 4(3), 199-214.
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