create a website

The Influence of Social Media on Consumer Behavior in Sub-Saharan Africa: An Empirical Evidence from Ghana. (2024). Gifty, Boakye-Boateng ; Peter, Mang'Ati Frank ; Raphael, Ampedu ; Nii, Mensah Cornelius ; Ofeibea, Nunoo Linda ; Ankobea, Boadi Joana ; Bright, Antwi Agyei.
In: International Journal of Research and Innovation in Social Science.
RePEc:bcp:journl:v:8:y:2024:i:8:p:3102-3121.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 49

References cited by this document

Cocites: 20

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Abendin, S., & Duan, P. (2021). International trade and economic growth in Africa: The role of the digital economy. Cogent economics & finance, 9(1). https://doi.org/10.1080/23322039.2021.1911767

  2. Abille, A. B., Mpuure, D. M., Wuni, I. Y., & Dadzie, P. (2020). Modelling the synergy between fiscal incentives and foreign direct investment in Ghana. Journal of Economics and Development, 22(2), 325-334. https://doi.org/10.1108/jed-01-2020-0006
    Paper not yet in RePEc: Add citation now
  3. Adams, S., Adom, P. K., & Mensah, I. K. (2020). Africa’s Economic Growth Convergence: The Story of the China-Africa Trade. https://doi.org/10.2991/assehr.k.201012.002
    Paper not yet in RePEc: Add citation now
  4. Adikpo, J. A. (2022). Adoption of Social Media during Covid-19 Pandemic by African Presidents: A Cross-Sectional Study of Selected Facebook Accounts. Journal of Communication Inquiry, 47(2), 145167. https://doi.org/10.1177/01968599221144314
    Paper not yet in RePEc: Add citation now
  5. Aghion, P., Howitt, P. W., Brant-Collett, M., & García-Peñalosa, C. (1998). “Endogenous growth theory”. MIT press
    Paper not yet in RePEc: Add citation now
  6. Alam, M. D. S., Wang, D., & Rafique, K. (2018). Analyzing the Impact of Social Network Sites and Social Applications on Buying Attitude in Developing Nations. International Journal of Enterprise Information Systems, 14(4), 108-123. https://doi.org/10.4018/ijeis.2018100108
    Paper not yet in RePEc: Add citation now
  7. Alenezi, M. (2023). Digital Learning and Digital Institution in Higher Education. Education Sciences, 13(1), 88. https://doi.org/10.3390/educsci13010088
    Paper not yet in RePEc: Add citation now
  8. Amoah, J., Bruce, E., Zhao, S., Egala, S. B., & Kwarteng, K. (2023). Social media adoption in smes sustainability: evidence from an emerging economy. Cogent Business & Management, 10(1). https://doi.org/10.1080/23311975.2023.2183573

  9. Amponsah, R., & Frimpong, I A. (2020). Ghana in the Face of COVID-19: Economic Impact of Coronavirus (2019-NCOV) Outbreak on Ghana. Open Journal of Business and Management, 08(04), 1404-1411. https://doi.org/10.4236/ojbm.2020.84089
    Paper not yet in RePEc: Add citation now
  10. Andoh-Quainoo, L. (2020). Social Media Usage in Online Consumer Decision Process and Buying Behaviour. In Managing Social Media Practices in the Digital Economy (pp. 193-212). IGI Global.
    Paper not yet in RePEc: Add citation now
  11. Asante, I. O., Fang, J., & Darko, D. F. (2020). Consequences of consumer engagement on the performance of e-commerce firms in Ghana: Moderating effects of consumer-owned resources. Journal of Psychology in Africa, 30(5), 403-407. https://doi.org/10.1080/14330237.2020.1821305
    Paper not yet in RePEc: Add citation now
  12. Atimu, L. K. D., & Luo, W. (2021). Assessing Domestic and Regional Factors Influencing Ghana’s Export Trade in Africa. Open Journal of Business and Management, 09(01), 103-113. https://doi.org/10.4236/ojbm.2021.91006
    Paper not yet in RePEc: Add citation now
  13. Aziz, K. G., Jabar, L., Wahbi, D., & Luqman, R. (2023). The Impact Of Social Media Marketing On Buying Behavior Of Ladie’s. Al Huwiyah: Journal of Woman and Children Studies, 3(1)
    Paper not yet in RePEc: Add citation now
  14. Baccarella, C.V., Wagner T. F., Kietzmann J. H. & McCarthy I. P. (2018) “Social Media? It’s serious! Understanding the dark side of social media”, European Management Journal, 36(4), pp. 431–438. doi:10.1016/j.emj.2018.07.002.
    Paper not yet in RePEc: Add citation now
  15. Bilal, M., Zeng, J., Akram, U., Tanveer, Y., Sardar, T., & Rasool, H. (2020). Understanding the Effects of Internet Usage Behavior on eWOM. International Journal of Information Systems in The Service Sector, 12(3), 93-113. https://doi.org/10.4018/ijisss.2020070106
    Paper not yet in RePEc: Add citation now
  16. Chattopadhyay, D. (2024) The Impact of Social Media on High Involvement Purchase Processes: An Extant.
    Paper not yet in RePEc: Add citation now
  17. Chen, M. X., & Wu, M. (2021). The Value of Reputation in Trade: Evidence from Alibaba. The Review of Economics and Statistics, 103(5), 857-873. https://doi.org/10.1162/rest_a_00932

  18. Cronbach, L. J. (1970). Essentials of Psychological Testing. New York: Harper & Row.
    Paper not yet in RePEc: Add citation now
  19. Davis, F. d. Bogozzi, R. P., & Warshaw, P. R. (1989). User acceptance of computer technology : A comparison of two theoretical models. Management Science, 35(8), 982-1003.

  20. Duodu, E., Kwarteng, E., & Tawiah, T. O. (2024). Trade, institutional quality and economic growth in Africa: does China and United States trade matter?. , 1-32. https://doi.org/10.1080/09638199.2023.2301101
    Paper not yet in RePEc: Add citation now
  21. Ferencová, M., Jeleňová, I., & Kakalejčík, L. (2015). Social media usage in product information searching. Applied Mechanics and Materials, 795, 69-76.
    Paper not yet in RePEc: Add citation now
  22. Frankel, J. A., & Romer, D. (2017). Does trade cause growth?. In Global trade (pp. 255-276). Routledge.
    Paper not yet in RePEc: Add citation now
  23. Ghianti, A. C., & Sukmono, R. A. (2023). Factors Influencing Consumer Purchase Decisions: A Study on Pawon Klotok Ning Ninik Products in Surabaya. Indonesian Journal of Law and Economics Review, 18(4).
    Paper not yet in RePEc: Add citation now
  24. Gonçalves, M., & Smith, E. C. (2018). Social media as a data gathering tool for international business qualitative research: opportunities and challenges. Journal of Transnational Management, 23(2-3), 6697. https://doi.org/10.1080/15475778.2018.1475181
    Paper not yet in RePEc: Add citation now
  25. Hababou, N. A. M. (2022). Role of Social Media in Socioeconomic Development: Case of Facebook. https://openjournals.uwaterloo.ca/index.php/rofea/article/view/4054
    Paper not yet in RePEc: Add citation now
  26. Hajli, M. N. (2014). “A study of the impact of social media on consumers”. International Journal of Market Research, 56(3), 387–404. https://doi.org/10.2501/IJMR-2014-025
    Paper not yet in RePEc: Add citation now
  27. Jibril, A. B., Kwarteng, M. A., Pilík, M., Botha, E., & Osakwe, C. N. (2020). Towards Understanding the Initial Adoption of Online Retail Stores in a Low Internet Penetration Context: An Exploratory Work in Ghana. Sustainability, 12(3), 854-854. https://doi.org/10.3390/su12030854

  28. Karikari, S., Osei-Frimpong, K., & Owusu‐Frimpong, N. (2017). Evaluating individual level antecedents and consequences of social media use in Ghana. Technological Forecasting and Social Change, 123, 68-79. https://doi.org/10.1016/j.techfore.2017.06.023
    Paper not yet in RePEc: Add citation now
  29. Lee, S., & Winterich, K. P. (2022). The price entitlement effect: When and why high price entitles consumers to purchase socially costly products. Journal of Marketing Research, 59(6), 1141-1160.
    Paper not yet in RePEc: Add citation now
  30. Liu, C., & Arnett, K. P. (2000). “Exploring the factors associated with Web site success in the context of electronic commerce”. Information & management, 38(1), 23-33.
    Paper not yet in RePEc: Add citation now
  31. Mahmoud, M. A., Adams, M., Abubakari, A., Commey, N. O., & Kastner, A. N. A. (2020). Social media resources and export performance: the role of trust and commitment. International Marketing INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue VIII August 2024 Page 3121 www.rsisinternational.org Review, 37(2), 273-297. https://doi.org/10.1108/imr-02-2019-0084
    Paper not yet in RePEc: Add citation now
  32. Mang’ati, F. P., Antwi Agyei, B., & Ampedu, R. (2024). Financial development and economic growth in Tanzania. International Journal of Research and Innovation in Social Science, VIII(III), 2113–2125. doi:10.47772/ijriss.2024.803148
    Paper not yet in RePEc: Add citation now
  33. Marfaing, L., & Thiel, A. (2013). The Impact Of Chinese Business On Market Entry In Ghana And Senegal. Africa, 83(4), 646-669. https://doi.org/10.1017/s0001972013000491
    Paper not yet in RePEc: Add citation now
  34. Mawutor, J. K. M., Sogah, E., Christian, F. G., Aboagye, D., Preko, A., Mensah, B. D., & Boateng, O. N. (2023). Foreign direct investment, remittances, real exchange rate, imports, and economic growth in Ghana: An ARDL approach. Cogent economics & finance, 11(1). https://doi.org/10.1080/23322039.2023.2185343

  35. McNeill, P. (1990). Research Methods. Abingdon-on-Thames: Routledge.
    Paper not yet in RePEc: Add citation now
  36. Mensah, I. K., Luo, C., Lu, M., & Xiao, Z. (2020). Determinants of college students’ online purchase intentions on social media sites. https://doi.org/10.1145/3440094.3440384
    Paper not yet in RePEc: Add citation now
  37. Nunnally, J.C. (1978) Psychometric theory. 2nd Edition, McGraw-Hill, New York.
    Paper not yet in RePEc: Add citation now
  38. Obeng, M. K. M. (2022). Beyond affordability: Explaining the consumption of Chinese products in Ghana. Cogent Social Sciences, 8(1). https://doi.org/10.1080/23311886.2022.2051789
    Paper not yet in RePEc: Add citation now
  39. Pradhan, R. P., Arvin, M. B., & Norman, N. R. (2015). “The dynamics of information and communications technologies infrastructure, economic growth, and financial development: Evidence from Asian countries”. Technology in Society, 42(1), 135-149
    Paper not yet in RePEc: Add citation now
  40. Qi, X. (2020). The Influence of Social Media on Buy Decision-making of Young Chinese Consumers. E3S web of conferences. https://doi.org/10.1051/e3sconf/202021801037
    Paper not yet in RePEc: Add citation now
  41. Sekaran, U. (2003) Research Methods for Business: A Skill-Building Approach. 4th Edition, John Wiley & Sons, New York.
    Paper not yet in RePEc: Add citation now
  42. Sekaran, U. (2004) Organizational behavior: Text and cases. New Delhi: Tata McGraw-Hill
    Paper not yet in RePEc: Add citation now
  43. Senayah, W. K., Metsiwodzi, H., Biney-Aidoo, V., Anyanful, T. K., & Opuni, F. F. (2023). An assessment of brand loyalty, perceived quality and price as antecedents of purchase decision: evidence from Ghana’s textile industry. African Journal of Applied Research, 9(1), 174-193.
    Paper not yet in RePEc: Add citation now
  44. Sheth, J. N. (2020). Borderless Media: Rethinking International Marketing. Journal of International Marketing, 28(1), 3-12. https://doi.org/10.1177/1069031×19897044
    Paper not yet in RePEc: Add citation now
  45. Solomon, E., & Klyton, A. V. (2020). The impact of digital technology usage on economic growth in Africa. Utilities Policy, 67, 101104-101104. https://doi.org/10.1016/j.jup.2020.101104

  46. Tladinyane, M., Al-Akhras, M. Z. S., Khanyile, L. J., Al-Akhras, L. M., & Tick, A. (2024). Social Media’s Impact: Influencing Purchases, Shaping Choices. In 2024 IEEE 11th International Conference on Computational Cybernetics and Cyber-Medical Systems (ICCC) (pp. 00099-000106). IEEE.
    Paper not yet in RePEc: Add citation now
  47. Verhoef, P. C., Kannan, P. K. & Inman, J. J. (2015) “From multi-channel retailing to Omni-channel retailing”, Journal of Retailing, 91(2), pp. 174–181. doi:10.1016/j.jretai.2015.02.005.

  48. Yadav, N. (2014). The Role of Internet Use on International Trade: Evidence from Asian and SubSaharan African Enterprises. Global Economy Journal, 14(2), 189-214. https://doi.org/10.1515/gej2013 -0038

  49. Yang, X. (2019). Consumers’ decisions in social commerce: the role of <i>guanxi</i> elements. Asia Pacific Journal of Marketing and Logistics, 31(4), 759-772. https://doi.org/10.1108/apjml-042018
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Transforming Trade and Environment: Digital Trades Impact on Carbon Emissions in the European Union. (2025). Cai, Meng.
    In: Journal of International Development.
    RePEc:wly:jintdv:v:37:y:2025:i:2:p:570-583.

    Full description at Econpapers || Download paper

  2. Insight into how social media platforms in building relational social commerce capability for green entrepreneurial innovation. (2025). Phuc, Vu Kien ; Huy, Pham Quang.
    In: Future Business Journal.
    RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00471-4.

    Full description at Econpapers || Download paper

  3. Artificial intelligence v/s human intelligence: a relationship between digitalization and international trade. (2025). Karwasra, Nidhi ; Aggarwal, Vani.
    In: Future Business Journal.
    RePEc:spr:futbus:v:11:y:2025:i:1:d:10.1186_s43093-025-00438-5.

    Full description at Econpapers || Download paper

  4. Circular economy practices in third world nations: challenges and implications for environmental sustainability. (2025). Ofori, Peres.
    In: Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development.
    RePEc:spr:endesu:v:27:y:2025:i:1:d:10.1007_s10668-023-03939-x.

    Full description at Econpapers || Download paper

  5. Digital Economy, Industry–Academia–Research Collaborative Innovation, and the Development of New-Quality Productive Forces. (2025). Yan, Shan ; Zheng, Minggui ; Xu, Shiqi.
    In: Sustainability.
    RePEc:gam:jsusta:v:17:y:2025:i:1:p:318-:d:1559883.

    Full description at Econpapers || Download paper

  6. Exploring the Path of Autonomous Development: the Development Dilemma and Coping Strategies of Sub-Saharan Africa in the Post-epidemic Era. (2024). Zhang, Zhenke ; Bi, MO.
    In: Journal of the Knowledge Economy.
    RePEc:spr:jknowl:v:15:y:2024:i:1:d:10.1007_s13132-023-01145-8.

    Full description at Econpapers || Download paper

  7. Evidence of Sanitary and Phytosanitary Measures on Africa€™s Agricultural Trade: The Case of Coffee Exports from Cameroon to the OECD. (2024). Assoua, Joe Eyong ; Nkendah, Robert ; Molua, Ernest L.
    In: SAGE Open.
    RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241243135.

    Full description at Econpapers || Download paper

  8. Spatial pattern of China’s rural digital economy based on subjective–Objective evaluation: Evidence from 2085 counties. (2024). Ding, Zhiwei ; Guo, Tongze ; Ma, Fangfang ; Liu, Xuran.
    In: PLOS ONE.
    RePEc:plo:pone00:0292249.

    Full description at Econpapers || Download paper

  9. Unlocking Africa’s development potential: insights from the perspective of global hierarchy and competition. (2024). Gao, Jianbo ; Liu, Feiyan ; Wang, Fanglei.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03336-3.

    Full description at Econpapers || Download paper

  10. Cognitive, affective, and normative factors affecting digital insurance adoption among persons with disabilities: A two-stage SEM-ANN analysis. (2024). Pandey, Dharen ; Hassen, Majdi ; Sahu, Ganesh P ; Gupta, Somya.
    In: Global Finance Journal.
    RePEc:eee:glofin:v:63:y:2024:i:c:s1044028324001200.

    Full description at Econpapers || Download paper

  11. Fostering regional innovation efficiency through pilot free trade zones: Evidence from China. (2024). Cai, Yifei ; Zhang, Yahua ; Xu, Shiteng ; Shen, Ronghua.
    In: Economic Analysis and Policy.
    RePEc:eee:ecanpo:v:81:y:2024:i:c:p:356-367.

    Full description at Econpapers || Download paper

  12. Digitalization and pollution: Evidence from South Africa. (2024). Zhao, Zihan ; Zhang, Hongsheng ; Wei, Yueling.
    In: China Economic Review.
    RePEc:eee:chieco:v:88:y:2024:i:c:s1043951x2400155x.

    Full description at Econpapers || Download paper

  13. Establishing the Effects of Internet Users on Inclusive Growth for the SADC Members States: Panel ARDL Approach. (2024). Ratombo, Ndivhuho Eunice ; Mongale, Itumeleng Pleasure.
    In: International Journal of Economics and Financial Issues.
    RePEc:eco:journ1:2024-04-33.

    Full description at Econpapers || Download paper

  14. Interaction Between Transportation Cost and Commodity Pricing in International Trade. Dry-Commodity Export Shippers€™ Perspective in Malawi. The Trade Reducing Factor. (2024). Matemba, Vincent Collins ; Mundende, Kasonde ; Milupi, Inonge.
    In: International Journal of Research and Scientific Innovation.
    RePEc:bjc:journl:v:11:y:2024:i:5:p:1020-1027.

    Full description at Econpapers || Download paper

  15. The Influence of Social Media on Consumer Behavior in Sub-Saharan Africa: An Empirical Evidence from Ghana. (2024). Gifty, Boakye-Boateng ; Peter, Mang'Ati Frank ; Raphael, Ampedu ; Nii, Mensah Cornelius ; Ofeibea, Nunoo Linda ; Ankobea, Boadi Joana ; Bright, Antwi Agyei.
    In: International Journal of Research and Innovation in Social Science.
    RePEc:bcp:journl:v:8:y:2024:i:8:p:3102-3121.

    Full description at Econpapers || Download paper

  16. Impact of Trade Openness, Human Capital Through Innovations on Economic Growth: Case of the Balkan Countries. (2023). Drago, Kurui ; Sinia, Kurte ; Sran, Amidi.
    In: Economics.
    RePEc:vrs:econom:v:11:y:2023:i:2:p:199-208:n:6.

    Full description at Econpapers || Download paper

  17. Revisiting the human capital–economic growth nexus in Africa. (2023). Nchofoung, Tii ; Kindzeka, Wirajing ; Etape, Felix Mejame.
    In: SN Business & Economics.
    RePEc:spr:snbeco:v:3:y:2023:i:7:d:10.1007_s43546-023-00494-5.

    Full description at Econpapers || Download paper

  18. The Impact of Domestic Investment and Trade on Economic Growth in North Africa Countries: New Evidence from Panel CS-ARDL Model. (2023). Bakari, Sayef ; ben Yedder, Nadia ; el Weriemmi, Malek.
    In: MPRA Paper.
    RePEc:pra:mprapa:117956.

    Full description at Econpapers || Download paper

  19. Can the digital economy promote fiscal effort?: Empirical evidence from Chinese cities. (2023). Zhang, Wei-Liang ; Ilyas, Muhammad ; Song, Li-Ying.
    In: Economic Change and Restructuring.
    RePEc:kap:ecopln:v:56:y:2023:i:5:d:10.1007_s10644-023-09540-6.

    Full description at Econpapers || Download paper

  20. Digital Space of Regions: Assessment of Development Factors and Influence on Socio-Economic Growth. (2023). Akberdina, Viktoria V ; Krasnykh, Sergey S ; Naumov, Ilya V.
    In: Journal of Applied Economic Research.
    RePEc:aiy:jnjaer:v:22:y:2023:i:2:p:294-322.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-28 14:39:00 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.