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2. How Loyal are You? Factors Influencing Consumer Brand Loyalty among Smartphone Users in Malaysia. (2024). Aishah, Siti Noor ; Gopal, Kanesh ; Abidin, Mohamad Zainol ; Othman, Adilah.
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1. The effects of green brand image on brand loyalty: The case of mainstream fast food brands. (2024). Perrigot, Rozenn ; Dada, Olufunmilola ; Watson, Anna.
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2. Effect of Green Organizational Identity, Green Shared Vision, and Organizational Citizenship Behavior for the Environment on Green Product Development Performance. (2019). Chen, Yu-Shan ; Chang, Tai-Wei ; Luan, Hua-Dong.
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3. How to Build Consumer Trust: Socially Responsible or Controversial Advertising. (2018). Nowacki, Robert ; Bachnik, Katarzyna.
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4. The Effect of Sustainability as Innovation Objectives on Innovation Efficiency. (2018). Shin, Jaeho ; Yang, Hongsuk ; Kim, Changhee.
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5. Green Product Development with Consumer Heterogeneity under Horizontal Competition. (2018). Bo, Qiushi ; Xu, Qingyun ; Hu, Qifan.
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6. Consumer Attitudes toward Sustainable Development and Risk to Brand Loyalty. (2018). Balazs, Szilvia ; Gavriletea, Marius Dan ; Djokic, Borivoje-Boris.
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7. Measuring Perceived Corporate Hypocrisy: Scale Development in the Context of U.S. Retail Employees. (2018). Bonifay, Wes ; Goswami, Saheli ; Ha-Brookshire, Jung.
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8. Disposal versus rework – Inventory control in a production system with random yield. (2018). Kiesmuller, Gudrun P ; Sonntag, Danja.
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9. Determinants of green competitive advantage: the roles of green knowledge sharing, green dynamic capabilities, and green service innovation. (2017). Chen, Yu-Shan ; Lin, Yu-Hsien.
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10. How CSR Affects Brand Equity of Indian Firms?. (2017). .
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11. How Logo Colors Influence Shoppers’ Judgments of Retailer Ethicality: The Mediating Role of Perceived Eco-Friendliness. (2017). Kellaris, James J ; Sundar, Aparna.
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12. A Path Analysis of Greenwashing in a Trust Crisis Among Chinese Energy Companies: The Role of Brand Legitimacy and Brand Loyalty. (2017). Wang, Tao ; Guo, Rui ; Tao, Lan ; Li, Caroline Bingxin.
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13. Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context. (2017). Saari, Ulla A ; Makinen, Saku J ; Baumgartner, Rupert J.
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14. Mapping the Field: A Bibliometric Analysis of Green Innovation. (2017). Henseler, Jorg ; Albort-Morant, Gema ; Cepeda-Carrion, Gabriel ; Leal-Millan, Antonio.
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15. The Influence of Excessive Product Packaging on Green Brand Attachment: The Mediation Roles of Green Brand Attitude and Green Brand Image. (2017). Chen, Yu-Shan ; Liao, Yen-Wen ; Wang, Ting-Yu ; Hung, Shu-Tzu ; Huang, A-Fen.
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16. An Investigation of Passengers’ Psychological Benefits from Green Brands in an Environmentally Friendly Airline Context: The Moderating Role of Gender. (2017). Choi, Jung Kyu ; Hwang, Jinsoo.
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17. The role of benefits and transparency in shaping consumers€™ green perceived value, self-brand connection and brand loyalty. (2017). Lin, Jialing ; Leckie, Civilai ; Lobo, Antonio.
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18. Green consumerism in Sri Lankan Perspective: An Application and Extension of Theory of Planned Behavior. (2016). , Velnampy .
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19. Corporate philanthropy and community involvement. Analysing companies from France, Germany, the Netherlands and Spain. (2016). Chirivella-Gonzalez, Vicente ; De-Miguel, Blanca ; Garcia-Ortega, Beatriz.
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20. The Impact of Option Popularity, Social Inclusion/Exclusion, and Self-affirmation on Consumers’ Propensity to Choose Green Hotels. (2016). Gao, Yixing Lisa ; Mattila, Anna S.
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21. Consumers¡¯ Perceptions of Green Marketing in the Hotel Industry. (2016). Aziz, Yuhanis Abdul ; Punitha, S ; Rahman, Azmawani Abd.
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22. Analysis of Supply Chain under Different Subsidy Policies of the Government. (2016). Wu, Yuanyuan ; He, YI ; Xu, Qingyun ; Guo, Dongxue.
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23. The Influence of Proactive Green Innovation and Reactive Green Innovation on Green Product Development Performance: The Mediation Role of Green Creativity. (2016). Chen, Yu-Shan ; Chang, Tai-Wei ; Lai, Pi-Yu ; Wang, Kuan-Hung ; Lin, Chun-Yu.
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24. Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study. (2016). Mandravickait, Justina ; Bernatonien, Jurga ; Liobikien, Genovait.
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25. A quest for green consumerism in Sri Lankan context: An application of comprehensive model. (2016). Velnampy, T ; Achchuthan, S.
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26. Repeat Purchase Intention of Starbucks Consumers in Indonesia: A Green Brand Approach. (2015). Farida, Naili ; Ardyan, Elia.
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    RePEc:zag:market:v:27:y:2015:i:2:p:189-202.

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27. The factors affecting the green brand equity of electronic products: Green marketing. (2015). Delafrooz, Narges ; Wright, Len Tiu ; Goli, Armin.
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28. Green shared vision and green creativity: the mediation roles of green mindfulness and green self-efficacy. (2015). Chen, Yu-Shan ; Yeh, Shu-Ling ; Hsin-I Cheng, ; Chang, Ching-Hsun.
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29. How the Market Values Greenwashing? Evidence from China. (2015). Du, Xingqiang.
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30. The Influence of Environmental Friendliness on Green Trust: The Mediation Effects of Green Satisfaction and Green Perceived Quality. (2015). Chen, Yu-Shan ; Lin, Ching-Ying ; Weng, Chia-Sui.
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31. Profile of Green Consumers in Romania in Light of Sustainability Challenges and Opportunities. (2015). Roman, Teodora ; Mitrica, Iustin ; Bostan, Ionel ; Manolic, Adriana.
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32. The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences. (2015). Chang, Sheng-Hsiung.
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33. Corporate Brand Trust as a Mediator in the Relationship between Consumer Perception of CSR, Corporate Hypocrisy, and Corporate Reputation. (2015). Hur, Won-Moo ; Yeo, Junsang ; Kim, Hanna.
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34. Enhancing Green Absorptive Capacity, Green Dynamic Capacities and Green Service Innovation to Improve Firm Performance: An Analysis of Structural Equation Modeling (SEM). (2015). Chen, Yu-Shan ; Lin, Yu-Hsien ; Chang, Chih-Wei.
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35. The influence of relationship marketing orientation on brand equity in banks. (2015). Thaichon, Paramaporn ; Yoganathan, Dhanushanthini ; Jebarajakirthy, Charles.
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36. Eco-positioning of airlines: Perception versus actual performance. (2015). Ryley, Tim ; Mayer, Robert ; Gillingwater, David.
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    RePEc:eee:jaitra:v:44-45:y:2015:i::p:82-89.

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37. Exploring the green image of airlines: Passenger perceptions and airline choice. (2015). Semeijn, Janjaap ; Vellenga, David B. ; Hagmann, Carmen .
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    RePEc:eee:jaitra:v:43:y:2015:i:c:p:37-45.

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38. The influence of greenwash on green word-of-mouth (green WOM): the mediation effects of green perceived quality and green satisfaction. (2014). Chen, Yu-Shan ; Chang, Ching-Hsun ; Lin, Chang-Liang .
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39. Managing green brand equity: the perspective of perceived risk theory. (2014). Chen, Yu-Shan ; Chang, Ching-Hsun.
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    RePEc:spr:qualqt:v:48:y:2014:i:3:p:1753-1768.

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40. How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation. (2014). Hur, Won-Moo ; Woo, Jeong ; Kim, Hanna.
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    RePEc:kap:jbuset:v:125:y:2014:i:1:p:75-86.

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41. Antecedents of Green Brand Equity: An Integrated Approach. (2014). Ng, Pui ; Butt, Muhammad ; Khong, Kok .
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    RePEc:kap:jbuset:v:121:y:2014:i:2:p:203-215.

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42. The Determinants of Green Radical and Incremental Innovation Performance: Green Shared Vision, Green Absorptive Capacity, and Green Organizational Ambidexterity. (2014). Chen, Yu-Shan ; Lin, Yu-Hsien ; Chang, Ching-Hsun.
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43. Green Transformational Leadership and Green Performance: The Mediation Effects of Green Mindfulness and Green Self-Efficacy. (2014). Chen, Yu-Shan ; Lin, Yu-Hsien ; Chang, Ching-Hsun.
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44. Green marketing as a key strategy for sustainable development: A case study of Albanian consumers. (2014). Gorica, Klodiana ; Gumeni, Anita .
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45. Utilize structural equation modeling (SEM) to explore the influence of corporate environmental ethics: the mediation effect of green human capital. (2013). Chen, Yu-Shan ; Chang, Ching-Hsun.
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46. Enhance environmental commitments and green intangible assets toward green competitive advantages: an analysis of structural equation modeling (SEM). (2013). Chen, Yu-Shan ; Chang, Ching-Hsun.
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47. The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity. (2013). Chen, Yu-Shan ; Chang, Ching-Hsun.
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48. Investigating the Types of Value and Cost of Green Brands: Proposition of a Conceptual Framework. (2013). Papista, Erifili ; Krystallis, Athanasios.
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49. Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk. (2013). Chen, Yu-Shan ; Chang, Ching-Hsun.
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50. Broadening the Concept of Sustainability and Measuring its Impact on Firm’s Performance. (2013). Sinha, Piyush Kumar ; SHUKLA, P. R. ; Kumar, Bipul.
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51. Sustainability as corporate culture of a brand for superior performance. (2013). KUMAR, VIKAS ; Gupta, Suraksha.
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52. The impact of destination source credibility on destination satisfaction: The mediating effects of destination attachment and destination image. (2013). Wu, Wann-Yih ; Veasna, Sou ; Huang, Chu-Hsin.
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53. Company environmental performance and consumer purchase intentions. (2013). Bingham, Timothy ; Grimmer, Martin.
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54. FACTORS AFFECTING OVERALL BRAND EQUITY: THE CASE OF SHAHRVAND CHAIN STORE. (2013). Azizi, Shahriar ; KAPAK, Shahram Jamali .
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55. Theory of Planned Behaviour Approach to Understand the Purchasing Behaviour for Environmentally Sustainable Products. (2012). Kumar, Bipul.
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56. The Influence of Corporate Environmental Ethics on Competitive Advantage: The Mediation Role of Green Innovation. (2011). Chang, Ching-Hsun.
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57. Determinants of customer satisfaction with socially responsible investments: Do ethical and environmental factors impact customer satisfaction with SRI profiled mutual funds?. (2011). Isberg, Sofia ; Nilsson, Jonas ; Jansson, Johan ; Nordvall, Anna-Carin.
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