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Targeted Advertising on Competing Platforms. (2019). Huanxing, Yang ; Siqi, Pan ; Qiang, Gong.
In: The B.E. Journal of Theoretical Economics.
RePEc:bpj:bejtec:v:19:y:2019:i:1:p:20:n:19.

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  1. Ambrus, A., and M. Reisinger. 2006. “Exclusive vs Overlapping Viewers in Media Markets.” Working paper, Duke University. Anderson, C. 2006. TheLongTail:WhytheFutureofBusinessIsSellingLessofMore. New York: Hyperion.

  2. Armstrong, M. 2006. “Competition in Two-sided Markets.” RANDJournalofEconomics 37: 668–691.
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  3. Athey, S., E. Calvano, and J. Gans. 2012. “The Impact of the Internet on Advertising Markets for News Media.” Working paper, available at SSRN 2180851.
    Paper not yet in RePEc: Add citation now
  4. Bergemann, D., and A. Bonatti. 2011. “Targeting in Advertising Markets: Implications for Offline versus Online Media.” RANDJournalofEconomics 42: 417–443.

  5. Chandra, A. 2009. “Targeted Advertising: The Role of Subscriber Characteristics in Media Markets.” JournalofIndustrialEconomics 57: 58–84.

  6. Dukes, A. 2004. “The Advertsing Market in a Product Oligopoly.” JournalofIndustrialEconomics 52: 327–348.
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  7. Peitz, M., and T. M. Valletti. 2008. “Content and Advertising in the Media: Pay-tv versus Fee-to-air.” InternationalJournalofIndustrialOrganization 26: 949–965.

  8. Rochet, J.C., and J. Tirole. 2006. “Two-sided Markets: A Progress Report.” RANDJournalofEconomics 37: 645–667.

  9. Taylor, G. 2011. “Attention Retention: Targeted Advertising and the Provision of Media Content.” Working paper, University of Oxford.
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  10. Unauthenticated Download Date | 2/23/19 12:59 AM Automatically generated rough PDF by ProofCheck from River Valley Technologies Ltd Gong et al. DE GRUYTER Athey, S., and J. Gans. 2010. “The Impact of Targeting Technology on Advertising Markets and Media Competition.” AmericanEconomicReview 100: 608–613.

  11. Yang, H. 2013. “Targeted Search and the Long Tail Effect.” RandJournalofEconomics 44: 733–756.

  12. Zhang, K., and Z. Katona. 2012. “Contextual Advertising.” MarketingScience 31: 980–994. Unauthenticated Download Date | 2/23/19 12:59 AM

Cocites

Documents in RePEc which have cited the same bibliography

  1. The Economic Theory of Two-Sided Platforms. (2024). Peitz, Martin.
    In: CRC TR 224 Discussion Paper Series.
    RePEc:bon:boncrc:crctr224_2024_584.

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  2. Two-sided Markets, Pricing, and Network Effects. (2022). Rysman, Marc ; Pavan, Alessandro ; Jullien, Bruno.
    In: Working Papers.
    RePEc:hal:wpaper:hal-03629451.

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  3. Two-sided Markets, Pricing, and Network Effects. (2021). Rysman, Marc ; Pavan, Alessandro ; Jullien, Bruno.
    In: TSE Working Papers.
    RePEc:tse:wpaper:125849.

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  4. Ad clutter, time use, and media diversity. (2020). Peitz, Martin ; Anderson, Simon.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:15130.

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  5. Targeted Advertising on Competing Platforms. (2019). Huanxing, Yang ; Siqi, Pan ; Qiang, Gong.
    In: The B.E. Journal of Theoretical Economics.
    RePEc:bpj:bejtec:v:19:y:2019:i:1:p:20:n:19.

    Full description at Econpapers || Download paper

  6. Ideology and Online News. (2015). Gentzkow, Matthew ; Shapiro, Jesse M..
    In: NBER Chapters.
    RePEc:nbr:nberch:12993.

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  7. Net Neutrality and internet fragmentation: The role of online advertising. (2015). Russo, Antonio ; D'Annunzio, Anna.
    In: International Journal of Industrial Organization.
    RePEc:eee:indorg:v:43:y:2015:i:c:p:30-47.

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  8. Competition for advertisers and for viewers in media markets. (2015). Kind, Hans Jarle ; Foros, Øystein ; Anderson, Simon.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:10608.

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  9. Net Neutrality and Internet Fragmentation: The Role of Online Advertising. (2015). Russo, Antonio ; D'Annunzio, Anna.
    In: CESifo Working Paper Series.
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  10. The Monopoly Benchmark on Two-Sided Markets. (2014). Müller, Christopher ; Böhme, Enrico ; Bohme, Enrico ; Muller, Christopher.
    In: Finnish Economic Papers.
    RePEc:fep:journl:v:27:y:2014:i:1:p:56-69.

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  11. Network Neutrality, Access to Content and Online Advertising. (2013). Russo, Antonio ; D'Annunzio, Anna ; DaAnnunzio, Anna .
    In: RSCAS Working Papers.
    RePEc:rsc:rsceui:2013/57.

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  12. Ideology and Online News. (2013). Shapiro, Jesse ; Gentzkow, Matthew.
    In: NBER Working Papers.
    RePEc:nbr:nberwo:19675.

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  13. Network Neutrality, Access to Content and Online Advertising. (2013). Russo, Antonio ; D'Annunzio, Anna ; Dannunzio, Anna.
    In: KOF Working papers.
    RePEc:kof:wpskof:13-344.

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  14. Network Neutrality, Access to Content and Online Advertising. (2013). Russo, Antonio ; D'Annunzio, Anna.
    In: DIAG Technical Reports.
    RePEc:aeg:report:2013-09.

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  15. Every Viewer has a Price: On the Differentiation of TV Channels. (2012). Nyberg, Sten ; Häckner, Jonas.
    In: Journal of Media Economics.
    RePEc:taf:jmedec:v:25:y:2012:i:4:p:220-243.

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  16. Competition and Ideological Diversity: Historical Evidence from US Newspapers. (2012). Shapiro, Jesse ; Gentzkow, Matthew ; Sinkinson, Michael.
    In: NBER Working Papers.
    RePEc:nbr:nberwo:18234.

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  17. Product quality, competition, and multi-purchasing. (2012). Kind, Hans Jarle ; Foros, Øystein ; Anderson, Simon.
    In: Discussion Papers.
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  18. Aggregators, search and the economics of new media institutions. (2012). Hogendorn, Christiaan ; George, Lisa.
    In: Information Economics and Policy.
    RePEc:eee:iepoli:v:24:y:2012:i:1:p:40-51.

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  19. Product quality, competition, and multi-purchasing. (2012). Kind, Hans Jarle ; Foros, Øystein ; Anderson, Simon.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:8923.

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  20. The monopoly benchmark on two-sided markets. (2011). Müller, Christopher ; Böhme, Enrico ; Boehme, Enrico ; Mueller, Christopher .
    In: MPRA Paper.
    RePEc:pra:mprapa:34987.

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  21. Targeting in Advertising Markets: Implications for Offline vs. Online Media. (2010). Bonatti, Alessandro ; Bergemann, Dirk.
    In: Cowles Foundation Discussion Papers.
    RePEc:cwl:cwldpp:1758.

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  22. Targeting in Advertising Markets: Implications for Offline vs. Online Media. (2010). Bonatti, Alessandro ; Bergemann, Dirk.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:7988.

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  23. Confirmatory News. (2009). Panova, Elena.
    In: Cahiers de recherche.
    RePEc:lvl:lacicr:0912.

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  24. Dynamic Location Games. (2008). Loertscher, Simon ; Muehlheusser, Gerd.
    In: Department of Economics - Working Papers Series.
    RePEc:mlb:wpaper:1042.

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  25. Platform competition with partial multihoming under differentiation: a note. (2007). .
    In: Economics Bulletin.
    RePEc:ebl:ecbull:v:12:y:2007:i:7:p:1-8.

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  26. Platform competition with partial multihoming under differentiation: a note. (2007). Rasch, Alexander.
    In: Economics Bulletin.
    RePEc:ebl:ecbull:eb-07l10003.

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