Adams, P. ; Freitas, I.M.B. ; Fontana, R. Strategic orientation, innovation performance and the moderating influence of marketing management. 2019 Journal of Business Research. 97 129-140
Ahearne, M. ; Atefi, Y. ; Lam, S.K. ; Pourmasoudi, M. The future of buyer–seller interactions: A conceptual framework and research agenda. 2022 Journal of the Academy of Marketing Science. 50 22-45
Al Mamun, A. ; Syed, A.F. ; Muhammad, M. ; Zhan, S. Strategic orientations, the mediating effect of absorptive capacity and innovation: A study among Malaysian manufacturing SMEs. 2019 International Journal of Innovation Management. 23 1-25
Alvesson, M. ; Willmott, H. Identity regulation as organizational control: Producing the appropriate individual. 2002 Journal of Management Studies. 39 619-644
- Anderson, E.W. ; Fornell, C. ; Lehmann, D.R. Customer satisfaction, market share, and profitability: Findings from Sweden. 1994 Journal of Marketing. 58 53-66
Paper not yet in RePEc: Add citation now
- Anderson, E.W. ; Fornell, C. ; Mazvancheryl, S.K. Customer satisfaction and shareholder value. 2004 Journal of Marketing. 68 172-185
Paper not yet in RePEc: Add citation now
- Arslanagic-Kalajdzic, M. ; Kadic-Maglajlic, S. ; Miocevic, D. The power of emotional value: Moderating customer orientation effect in professional business services relationships. 2020 Industrial Marketing Management. 88 12-21
Paper not yet in RePEc: Add citation now
Asanuma, B. Manufacturer-supplier relationships in Japan and the concept of relation-specific skill. 1989 Journal of the Japanese and International Economies. 3 1-30
- Ashforth, B.E. ; Mael, F. Social identity theory and the organization. 1989 Academy of Management Review. 14 20-39
Paper not yet in RePEc: Add citation now
Atuahene-Gima, K. ; Ko, A. An empirical investigation of the effect of market orientation and entrepreneurship orientation alignment on product innovation. 2001 Organization Science. 12 54-74
- Auh, S. ; Bell, S.J. ; McLeod, C.S. ; Shih, E. Co-production and customer loyalty in financial services. 2007 Journal of Retailing. 83 359-370
Paper not yet in RePEc: Add citation now
- Autry, C.W. ; Golicic, S.L. Evaluating buyer–supplier relationship–performance spirals: A longitudinal study. 2010 Journal of Operations Management. 28 87-100
Paper not yet in RePEc: Add citation now
- Baber, R. ; Kaurav, R.P.S. ; Paul, J. Impact of individual market orientation on selling and customer orientation. 2020 Journal of Strategic Marketing. 28 288-303
Paper not yet in RePEc: Add citation now
- Bengtsson, M. ; Kock, S. Coopetition—quo vadis? Past accomplishments and future challenges. 2014 Industrial Marketing Management. 43 180-188
Paper not yet in RePEc: Add citation now
- Bengtsson, M. ; Kock, S. Coopetition” in business Networks—to cooperate and compete simultaneously. 2000 Industrial Marketing Management. 29 411-426
Paper not yet in RePEc: Add citation now
- Biernacki, P. ; Waldorf, D. Snowball sampling: Problems and techniques of chain referral sampling. 1981 Sociological Methods & Research. 10 141-163
Paper not yet in RePEc: Add citation now
- Blocker, C.P. ; Flint, D.J. ; Myers, M.B. ; Slater, S.F. Proactive customer orientation and its role for creating customer value in global markets. 2011 Journal of the Academy of Marketing Science. 39 216-233
Paper not yet in RePEc: Add citation now
- Brown, J.R. The role of similarity in intergroup relations. 1984 En : Tajfel, H. The social dimension: European developments in social psychology. Cambridge Univ. Press: London
Paper not yet in RePEc: Add citation now
- Cambra-Fierro, J. ; Lourdes Perez, J.F. ; Whitelock, J. Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks. 2011 Management Decision. 49 444-467
Paper not yet in RePEc: Add citation now
Chaganti, R. ; Sambharya, R. Strategic orientation and characteristics of upper management. 1987 Strategic Management Journal. 8 393-401
- Chen, M.J. Competitor analysis and interfirm rivalry: Toward a theoretical integration. 1996 Academy of Management Review. 21 100-134
Paper not yet in RePEc: Add citation now
- Chen, P. ; Chen, K.Y. ; Wu, L.Y. The impact of trust and commitment on value creation in asymmetric buyer–seller relationships: The mediation effect of specific asset investments. 2017 Journal of Business & Industrial Marketing. 32 457-471
Paper not yet in RePEc: Add citation now
- Chen, Y. ; Tang, G. ; Jin, J. ; Xie, Q. ; Li, J. CEO s’ transformational leadership and product innovation performance: The roles of corporate entrepreneurship and technology orientation. 2014 Journal of Product Innovation Management. 31 2-17
Paper not yet in RePEc: Add citation now
- Cheng, C.C.J. ; Huizingh, E.K.R.E. When is open innovation beneficial? The role of strategic orientation. 2014 Journal of Product Innovation Management. 31 1235-1253
Paper not yet in RePEc: Add citation now
- Christensen, L.T. Buffering organizational identity in the marketing culture. 1995 Organization Studies. 16 651-672
Paper not yet in RePEc: Add citation now
- Colclough, S.N. ; Moen, O. ; Hovd, N.S. ; Chan, A. SME innovation orientation: Evidence from Norwegian exporting SMEs. 2019 International Small Business Journal-Researching Entrepreneurship. 37 780-803
Paper not yet in RePEc: Add citation now
- Czakon, W. ; Kawa, A. ; Scott, S. Network orientation of logistics service providers: The construct, dimensionality and measurement scale. 2020 International Journal of Logistics Research and Applications. 23 474-492
Paper not yet in RePEc: Add citation now
DeSarbo, W.S. ; Anthony Di Benedetto, C. ; Song, M. ; Sinha, I. Revisiting the miles and snow strategic framework: Uncovering interrelationships between strategic types, capabilities, environmental uncertainty, and firm performance. 2005 Strategic Management Journal. 26 47-74
- Deshpandé, R. ; Farley, J.U. Organizational culture, market orientation, innovativeness, and firm performance: An international research odyssey. 2004 International Journal of Research in Marketing. 21 3-22
Paper not yet in RePEc: Add citation now
- Deshpandé, R. ; Farley, J.U. ; Webster, F.E. Corporate culture, customer orientation, and innovativeness in Japanese firms: A quadrad analysis. 1993 Journal of Marketing. 57 23-37
Paper not yet in RePEc: Add citation now
Deshpandé, R. ; Grinstein, A. ; Ofek, E. Strategic orientations in a competitive context: The role of strategic orientation differentiation. 2012 Marketing Letters. 23 629-643
- Deshpandé, R. ; Webster, F.E. Organizational culture and marketing: Defining the research agenda. 1989 Journal of Marketing. 53 3-15
Paper not yet in RePEc: Add citation now
- Dwyer, F.R. ; Schurr, P.H. ; Oh, S. Developing buyer-seller relationships. 1987 Journal of Marketing. 51 11-27
Paper not yet in RePEc: Add citation now
- Dyer, J.H. Specialized supplier networks as a source of competitive advantage: Evidence from the auto industry. 1996 Strategic Management Journal. 17 271-291
Paper not yet in RePEc: Add citation now
- Dyer, J.H. ; Singh, H. The relational view: Cooperative strategy and sources of interorganizational competitive advantage. 1998 Academy of Management Review. 23 660-679
Paper not yet in RePEc: Add citation now
Elg, U. Market orientation as inter-firm cooperation: An international study of the grocery sector. 2007 European Management Journal. 25 283-297
Feng, T. ; Wang, D. ; Lawton, A. ; Luo, B.N. Customer orientation and firm performance: The joint moderating effects of ethical leadership and competitive intensity. 2019 Journal of Business Research. 100 111-121
- Franke, G.R. ; Park, J.E. Salesperson adaptive selling behavior and customer orientation: A meta-analysis. 2006 Journal of Marketing Research. 43 693-702
Paper not yet in RePEc: Add citation now
Gabuthy, Y. ; Muthoo, A. Bargaining and hold-up: The role of arbitration. 2019 Oxford Economic Papers. 71 292-308
- Gatignon, H. ; Xuereb, J.-M. Strategic orientation of the firm and new product performance. 1997 Journal of Marketing Research. 34 77-90
Paper not yet in RePEc: Add citation now
- Gebhardt, G.F. ; Carpenter, G.S. ; Sherry, J.F. Creating a market orientation: A longitudinal, multifirm, grounded analysis of cultural transformation. 2006 Journal of Marketing. 70 37-55
Paper not yet in RePEc: Add citation now
- Goad, E.A. ; Jaramillo, F. The good, the bad and the effective: A meta-analytic examination of selling orientation and customer orientation on sales performance. 2014 Journal of Personal Selling and Sales Management. 34 285-301
Paper not yet in RePEc: Add citation now
- Goff, B.G. ; Boles, J.S. ; Bellenger, D.N. ; Stojack, C. The influence of salesperson selling behaviors on customer satisfaction with products. 1997 Journal of Retailing. 73 171-183
Paper not yet in RePEc: Add citation now
- Guenzi, P. Antecedents and consequences of a firm's selling orientation. 2003 European Journal of Marketing. 37 706-727
Paper not yet in RePEc: Add citation now
- Han, C. ; Zhang, S. Multiple strategic orientations and strategic flexibility in product innovation. 2021 European Research on Management and Business Economics. 27 -
Paper not yet in RePEc: Add citation now
- Han, J.K. ; Kim, N. ; Srivastava, R.K. Market orientation and organizational performance: Is innovation a missing link?. 1998 Journal of Marketing. 62 30-45
Paper not yet in RePEc: Add citation now
Haruvy, E. ; Katok, E. ; Ma, Z. ; Sethi, S. Relationship-specific investment and hold-up problems in supply chains: Theory and experiments. 2019 Business Research. 12 45-74
- Hedaa, L. ; Ritter, T. Business relationships on different waves: Paradigm shift and marketing orientation revisited. 2005 Industrial Marketing Management. 34 714-721
Paper not yet in RePEc: Add citation now
- Homburg, C. ; Hoyer, W.D. ; Fassnacht, M. Service orientation of a retailer's business strategy: Dimensions, antecedents, and performance outcomes. 2002 Journal of Marketing. 66 86-101
Paper not yet in RePEc: Add citation now
- Homburg, C. ; Müller, M. ; Klarmann, M. When should the customer really be king? On the optimum level of salesperson customer orientation in sales encounters. 2011 Journal of Marketing. 75 55-74
Paper not yet in RePEc: Add citation now
- Hong, J. ; Song, T.H. ; Yoo, S. Paths to success: How do market orientation and entrepreneurship orientation produce new product success?. 2013 Journal of Product Innovation Management. 30 44-55
Paper not yet in RePEc: Add citation now
- Høgevold, N.M. ; Svensson, G. ; Mpinganjira, M. A seller perspective on economic and non-economic satisfaction as precursors to formalisation, specific investments and dependence in business relationships. 2021 International Journal of Physical Distribution & Logistics Management. 51 281-304
Paper not yet in RePEc: Add citation now
- Huang, C.C. ; Tsay, C.Y. ; Fang, S.C. ; Huang, S.M. A contingency model in establishing brand loyalty: Relationship age as a moderator. 2022 Corporate Reputation Review. 1-14
Paper not yet in RePEc: Add citation now
- Huang, K. ; Shang, C. ; Zhang, C. Working hard for long‐distance relationships: Geographic proximity and relationship‐specific investments. 2021 Financial Management. 50 985-1011
Paper not yet in RePEc: Add citation now
- Jääskeläinen, A. The relational outcomes of performance management in buyer-supplier relationships. 2021 International Journal of Production Economics. 232 1-14
Paper not yet in RePEc: Add citation now
- Jap, S.D. Perspectives on joint competitive advantages in buyer–supplier relationships. 2001 International Journal of Research in Marketing. 18 19-35
Paper not yet in RePEc: Add citation now
- Jap, S.D. Pie sharing" in complex collaboration contexts. 2001 Journal of Marketing Research. 38 86-99
Paper not yet in RePEc: Add citation now
- Jap, S.D. Pie-expansion efforts: Collaboration processes in buyer-supplier relationships. 1999 Journal of Marketing Research. 36 461-475
Paper not yet in RePEc: Add citation now
- Jap, S.D. ; Ganesan, S. Control mechanisms and the relationship life cycle: Implications for safeguarding specific investments and developing commitment. 2000 Journal of Marketing Research. 37 227-245
Paper not yet in RePEc: Add citation now
- Jaramillo, F. ; Ladik, D.M. ; Marshall, G.W. ; Mulki, J.P. A meta‐analysis of the relationship between sales orientation‐customer orientation (SOCO) and salesperson job performance. 2007 Journal of Business & Industrial Marketing. 22 302-310
Paper not yet in RePEc: Add citation now
- Jia, N. Competition, governance, and relationship‐specific investments: Theory and implications for strategy. 2013 Strategic Management Journal. 34 1551-1567
Paper not yet in RePEc: Add citation now
- John, G. ; Reve, T. The reliability and validity of key informant data from dyadic relationships in marketing channels. 1982 Journal of Marketing Research. 19 517-524
Paper not yet in RePEc: Add citation now
Kadic-Maglajlic, S. ; Micevski, M. ; Arslanagic-Kalajdzic, M. ; Lee, N. Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions: A multi-level approach. 2017 Journal of Business Research. 80 53-62
- Kim, K. ; Park, J. A study on the effect of market orientation on relationship specific investment and performance. 2019 Management & Information Systems Review. 38 113-136
Paper not yet in RePEc: Add citation now
- Kirca, A.H. ; Jayachandran, S. ; Bearden, W.O. Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. 2005 Journal of Marketing. 69 24-41
Paper not yet in RePEc: Add citation now
- Klein, R. ; Rai, A. Interfirm strategic information flows in logistics supply chain relationships. 2009 MIS Quarterly. 33 735-762
Paper not yet in RePEc: Add citation now
Kopalle, P.K. ; Kumar, V. ; Subramaniam, M. How legacy firms can embrace the digital ecosystem via digital customer orientation. 2020 Journal of the Academy of Marketing Science. 48 114-131
- Kwok, L. ; Xie, K.L. Buyer-seller similarity. 2018 International Journal of Contemporary Hospitality Management. 30 2925-2944
Paper not yet in RePEc: Add citation now
Laurent, G. ; Kapferer, J.N. Measuring consumer involvement profiles. 1985 Journal of Marketing Research. 22 41-53
Lee, C.M.J. ; Che-Ha, N. ; Alwi, S.F.S. Service customer orientation and social sustainability: The case of small medium enterprises. 2021 Journal of Business Research. 122 751-760
- Liu, Y. ; Chen, D.Q. ; Gao, W. How does customer orientation (in) congruence affect B2B electronic commerce platform firms' performance?. 2020 Industrial Marketing Management. 87 18-30
Paper not yet in RePEc: Add citation now
- Lumpkin, G.T. ; Dess, G.G. Clarifying the entrepreneurial orientation construct and linking it to performance. 1996 Academy of Management Review. 21 135-172
Paper not yet in RePEc: Add citation now
Luo, Y. ; Liu, Y. ; Xue, J. Relationship investment and channel performance: An analysis of mediating forces. 2009 Journal of Management Studies. 46 1113-1137
Morita, H. ; Servátka, M. Group identity and relation-specific investment: An experimental investigation. 2013 European Economic Review. 58 95-109
- Mu, J. ; Thomas, E. ; Peng, G. ; Di Benedetto, A. Strategic orientation and new product development performance: The role of networking capability and networking ability. 2017 Industrial Marketing Management. 64 187-201
Paper not yet in RePEc: Add citation now
- Nag, R. ; Corley, K.G. ; Gioia, D.A. The intersection of organizational identity, knowledge, and practice: Attempting strategic change via knowledge grafting. 2007 Academy of Management Journal. 50 821-847
Paper not yet in RePEc: Add citation now
- Narver, J.C. ; Slater, S.F. Market orientations and the learning organization. 1995 Journal of Marketing. 59 63-74
Paper not yet in RePEc: Add citation now
- Narver, J.C. ; Slater, S.F. The effect of a market orientation on business profitability. 1990 Journal of Marketing. 54 20-35
Paper not yet in RePEc: Add citation now
- Noble, C. ; Sinha, R. ; Kumar, A. Market orientation and alternative strategic orientations: A longitudinal assessment of performance implications. 2002 Journal of Marketing. 66 25-39
Paper not yet in RePEc: Add citation now
Nöldeke, G. ; Schmidt, K.M. Option contracts and renegotiation: A solution to the hold-up problem. 1995 The RAND Journal of Economics. 26 163-179
- Palmatier, R.W. Interfirm relational drivers of customer value. 2008 Journal of Marketing. 72 76-89
Paper not yet in RePEc: Add citation now
- Palmatier, R.W. ; Dant, R.P. ; Grewal, D. A comparative longitudinal analysis of theoretical perspectives of interorganizational relationship performance. 2007 Journal of Marketing. 71 172-194
Paper not yet in RePEc: Add citation now
- Palmatier, R.W. ; Dant, R.P. ; Grewal, D. ; Evans, K.R. Factors influencing the effectiveness of relationship marketing: A meta-analysis. 2006 Journal of Marketing. 70 136-153
Paper not yet in RePEc: Add citation now
- Palmatier, R.W. ; Jarvis, C.B. ; Bechkoff, J.R. ; Kardes, F.R. The role of customer gratitude in relationship marketing. 2009 Journal of Marketing. 73 1-18
Paper not yet in RePEc: Add citation now
- Pelham, A.M. Market orientation and other potential influences on performance in small and medium-sized manufacturing firms. 2000 Journal of Small Business Management. 38 48-67
Paper not yet in RePEc: Add citation now
- Podsakoff, P.M. ; MacKenzie, S.B. ; Lee, J.Y. ; Podsakoff, N.P. Common method biases in behavioral research: A critical review of the literature and recommended remedies. 2003 Journal of Applied Psychology. 88 879-903
Paper not yet in RePEc: Add citation now
- Reese, S. The learning organization and the open system beyond the organization's boundaries. 2021 The Learning Organization. 28 502-504
Paper not yet in RePEc: Add citation now
- Reynolds, K.E. ; Beatty, S.E. Customer benefits and company consequences of customer-salesperson relationships in retailing. 1999 Journal of Retailing. 75 11-32
Paper not yet in RePEc: Add citation now
- Ring, P.S. ; Van de Ven, A.H. Development processes of cooperative interorganizational relationships. 1994 Academy of Management Review. 19 90-118
Paper not yet in RePEc: Add citation now
- Ring, P.S. ; Van de Ven, A.H. Structuring cooperative relationships between organizations. 1992 Strategic Management Journal. 13 483-498
Paper not yet in RePEc: Add citation now
Ritter, T. ; Gemünden, H.G. Network competence: Its impact on innovation success and its antecedents. 2003 Journal of Business Research. 56 745-755
- Rokkan, A.I. ; Heide, J.B. ; Wathne, K.H. Specific investments in marketing relationships: Expropriation and bonding effects. 2003 Journal of Marketing Research. 40 210-224
Paper not yet in RePEc: Add citation now
- Ross, W.T. ; Robertson, D.C. Compound relationships between firms. 2007 Journal of Marketing. 71 108-123
Paper not yet in RePEc: Add citation now
- Rubera, G. ; Kirca, A.H. Firm innovativeness and its performance outcomes: A meta-analytic review and theoretical integration. 2012 Journal of Marketing. 76 130-147
Paper not yet in RePEc: Add citation now
- Saebi, T. ; Lasse, L. ; Foss, N.J. What drives business model adaptation? The impact of opportunities, threats and strategic orientation. 2017 Long Range Planning. 50 567-581
Paper not yet in RePEc: Add citation now
- Saxenian, A. Regional networks: Industrial adaptation in silicon valley and route, 128. 1994 Cityscape: A Journal of Policy Development and Research. 2 41-60
Paper not yet in RePEc: Add citation now
- Scheer, L.K. ; Miao, C.F. ; Palmatier, R.W. Dependence and interdependence in marketing relationships: Meta-analytic insights. 2015 Journal of the Academy of Marketing Science. 43 694-712
Paper not yet in RePEc: Add citation now
- Scott, W.R. ; Davis, G.F. Organizations and organizing: Rational, natural and open systems perspectives. 2015 Routledge:
Paper not yet in RePEc: Add citation now
- Shin, H. ; Collier, D.A. ; Wilson, D.D. Supply management orientation and supplier/buyer performance. 2000 Journal of Operations Management. 18 317-333
Paper not yet in RePEc: Add citation now
- Siemsen, E. ; Roth, A. ; Oliveira, P. Common method bias in regression models with linear, quadratic, and interaction effects. 2010 Organizational Research Methods. 13 456-476
Paper not yet in RePEc: Add citation now
- Siguaw, J.A. ; Simpson, P.M. ; Enz, C.A. Conceptualizing innovation orientation: A framework for study and integration of innovation research. 2006 Journal of Product Innovation Management. 23 556-574
Paper not yet in RePEc: Add citation now
- Slot, J.H. ; Wuyts, S. ; Geyskens, I. Buyer participation in outsourced new product development projects: The role of relationship multiplexity. 2020 Journal of Operations Management. 66 578-612
Paper not yet in RePEc: Add citation now
Sorenson, R.L. ; Folker, C.A. ; Brigham, K.H. The collaborative network orientation: Achieving business success through collaborative relationships. 2008 Entrepreneurship: Theory and Practice. 32 615-634
- Steinman, C. ; Deshpandé, R. ; Farley, J.U. Beyond market orientation: When customers and suppliers disagree. 2000 Journal of the Academy of Marketing Science. 28 109-119
Paper not yet in RePEc: Add citation now
- Storey, C. ; Hughes, M. The relative impact of culture, strategic orientation and capability on new service development performance. 2013 European Journal of Marketing. 47 833-856
Paper not yet in RePEc: Add citation now
- Tajfel, H. ; Turner, J.C. An integrative theory of intergroup conflict. 1979 The Social Psychology of Intergroup Relations. 56 33-47
Paper not yet in RePEc: Add citation now
- Tajfel, H.E. ; Fraser, C.E. Introducing social psychology: An analysis of individual reaction and response. 1978 Penguin Press:
Paper not yet in RePEc: Add citation now
- Tanner, J.F. The state of business to business marketing research. 2021 Journal of Marketing Theory and Practice. 29 92-100
Paper not yet in RePEc: Add citation now
- Turner, J.C. ; Oakes, P.J. The significance of the social identity concept for social psychology with reference to individualism, interactionism and social influence. 1986 British Journal of Social Psychology. 25 237-252
Paper not yet in RePEc: Add citation now
- Turner, J.C. ; Oakes, P.J. ; Paulus, P. Self-categorization theory and social identity: Social change, social categorization and the interpersonal-intergroup continuum. 1989 En : The psychology of group influence. Erlbaum: Hillsdale, NJ
Paper not yet in RePEc: Add citation now
- Van Bruggen, G.H. ; Antia, K.D. ; Jap, S.D. ; Reinartz, W.J. ; Pallas, F. Managing marketing channe l multiplicity. 2010 Journal of Service Research. 13 331-340
Paper not yet in RePEc: Add citation now
- Vázquez-Casielles, R. ; Iglesias, V. ; Varela-Neira, C. Manufacturer–distributor relationships: Role of relationship-specific investment and dependence types. 2017 Journal of Business & Industrial Marketing. 32 1245-1260
Paper not yet in RePEc: Add citation now
- Wagner, J.A. ; Klein, N.M. ; Keith, J.E. Selling strategies: The effects of suggesting a decision structure to novice and expert buyers. 2001 Journal of the Academy of Marketing Science. 29 290-307
Paper not yet in RePEc: Add citation now
- Wang, G.I. ; Wang, X. ; Zheng, Y. Investing in guanxi: An analysis of interpersonal relation-specific investment (RSI) in China. 2014 Industrial Marketing Management. 43 659-670
Paper not yet in RePEc: Add citation now
- Weber, K. ; Waeger, D. Organizations as polities: An open systems perspective. 2017 The Academy of Management Annals. 11 886-918
Paper not yet in RePEc: Add citation now
- Wilson, D.T. An integrated model of buyer-seller relationships. 1995 Journal of the Academy of Marketing Science. 23 335-345
Paper not yet in RePEc: Add citation now
- Zerbini, F. ; Castaldo, S. Stay in or get out the janus? The maintenance of multiplex relationships between buyers and sellers. 2007 Industrial Marketing Management. 36 941-954
Paper not yet in RePEc: Add citation now
Zhou, K.Z. ; Gao, G.Y. ; Yang, Z. ; Zhou, N. Developing strategic orientation in China: Antecedents and consequences of market and innovation orientations. 2005 Journal of Business Research. 58 1049-1058