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10. When saving the planet is worth more than avoiding destruction: The importance of message framing when speaking to egoistic individuals. (2020). Puntiroli, Michael ; Lagomarsino, Maria ; Lemarie, Linda.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:118:y:2020:i:c:p:162-176.

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11. Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior. (2020). Czellar, Sandor ; Kocher, Bruno ; Ghiassaleh, Arezou.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:37:y:2020:i:4:p:805-820.

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12. Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology. (2019). , Ricky ; Zou, Lili Wenli.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:94:y:2019:i:c:p:113-127.

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13. When the purpose lies within: Maximizers and satisfaction with autotelic choices. (2018). Kokkoris, Michail D.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:29:y:2018:i:1:d:10.1007_s11002-017-9443-4.

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14. Who needs a reason to indulge? Happiness following reason-based indulgent consumption. (2018). Loureiro, Yuliya Komarova ; Dretsch, Heather Johnson ; Petersen, Francine Espinoza.
    In: International Journal of Research in Marketing.
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15. To reward or develop identification in online brand communities: evidence from emerging markets. (2017). Wang, Yonggui ; Hua, Ying ; Ma, Shuang.
    In: Information Technology for Development.
    RePEc:taf:titdxx:v:23:y:2017:i:3:p:579-596.

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16. Examination of the Relationship between Luxury Value Perception and Shopping Motivations: Turkey Sample. (2017). Kurnaz, Aysel.
    In: International Journal of Marketing Studies.
    RePEc:ibn:ijmsjn:v:9:y:2017:i:5:p:108-124.

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17. Every step counts: When physical movement affects perceived value. (2017). Higgins, Tory E ; Chylinski, Mathew ; de Ruyter, KO ; Mathmann, Frank.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:39:y:2017:i:c:p:279-285.

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18. Time will tell: managing post-purchase changes in brand attitude. (2016). He, YI ; Chen, Qimei ; Alden, Dana L.
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19. How fitting! The influence of fence-context fit on price discrimination fairness. (2016). Fennell, Patrick ; Rice, Dan Hamilton ; Kuo, Andrew.
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20. Tradeoff between time and money: The asymmetric consideration of opportunity costs. (2016). Heath, Timothy B ; Chatterjee, Subimal ; Rai, Dipankar.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:7:p:2560-2566.

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21. The role of customer regulatory orientation and fit in online shopping across cultural contexts. (2016). Thongpapanl, Narongsak ; Razzaque, Mohammed A ; Ashraf, Abdul R.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:12:p:6040-6047.

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22. The role of product newness in activating consumer regulatory goals. (2016). Luo, Yong ; Wong, Veronica ; Chou, Ting-Jui.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:3:p:600-611.

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23. Does regulatory fit lead to more effective health communication? A systematic review. (2015). Ludolph, Ramona ; Schulz, Peter J..
    In: Social Science & Medicine.
    RePEc:eee:socmed:v:128:y:2015:i:c:p:142-150.

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24. Connecting with and Converting Shoppers into Customers: Investigating the Role of Regulatory Fit in the Online Customers Decision-making Process. (2015). Thongpapanl, Narongsak ; Ashraf, Abdul R.
    In: Journal of Interactive Marketing.
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25. Emergency purchasing situations: Implications for consumer decision-making. (2014). Voyer, Benjamin G. ; Samson, Alain .
    In: Journal of Economic Psychology.
    RePEc:eee:joepsy:v:44:y:2014:i:c:p:21-33.

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26. Consumer responses to mobile coupons: The roles of shopping motivation and regulatory fit. (2014). Oppewal, Harmen ; Khajehzadeh, Saman ; Tojib, Dewi.
    In: Journal of Business Research.
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27. Regulatory fit effects for injunctive versus descriptive social norms: Evidence from the promotion of sustainable products. (2013). Melnyk, Vladimir ; Trijp, Hans ; Herpen, Erica ; Fischer, Arnout.
    In: Marketing Letters.
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28. Asymmetric effects, regulatory focus, and attribute satisfaction—Mixed experimental evidence in airline overbooking recovery. (2013). Zhang, Xiang ; Chen, Rongqiu .
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:142:y:2013:i:1:p:27-36.

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29. When comparative ads are more effective: Fit with audience’s regulatory mode. (2013). Higgins, Tory E. ; Giacomantonio, Mauro ; Mannetti, Lucia ; Pica, Gennaro ; Kruglanski, Arie W. ; Pierro, Antonio.
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30. Willingness-to-punish the corporate brand for corporate social irresponsibility. (2013). Sweetin, Vernon H. ; Knowles, Lynette L. ; McQueen, Kand S. ; Summey, John H..
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31. The effect of product positioning in a comparison table on consumers’ evaluation of a sponsor. (2012). Choi, Jungsil ; Myer, Duane .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:23:y:2012:i:1:p:367-380.

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32. The effects of managerial regulatory fit priming on reactions to explanations. (2011). Kausel, Edgar ; Christian, Michael S. ; Stein, Jordan H. ; Evans, Joel ; Li, Andrew ; Gilliland, Stephen W..
    In: Organizational Behavior and Human Decision Processes.
    RePEc:eee:jobhdp:v:115:y:2011:i:2:p:268-282.

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33. Lutilisation du cadrage des conséquences au sein des messages de sante publique : bilan et perspectives pour la recherche en marketing. (2010). Gavard-Perret, M. L. ; Balbo, L..
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34. Hope and self-regulatory goals applied to an advertising context: Promoting prevention stimulates goal-directed behavior. (2008). Dewitte, Siegfried ; Poels, Karolien.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:61:y:2008:i:10:p:1030-1040.

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