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Bergemann, D. ; Valimaki, J. Experimentation in markets. 2000 Review of Economic Studies. 67 213-234
Farrell, J. Moral hazard as entry barrier. 1986 Rand Journal of Economics. 17 440-449
Heal, G. Guarantees and risk sharing. 1977 Review of Economic Studies. 44 549-560
Sallstrom, S. Fashion and sales. 2001 International Journal of Industrial Organization. 19 1363-1385
Shapiro, C. Optimal pricing of experience goods. 1983 Bell Journal of Economics. 14 497-507
Stokey, N. Intertemporal price discrimination. 1979 Quarterly Journal of Economics. 93 355-371
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