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2. The importance of the first generic substitution: Evidence from Sweden. (2023). Granlund, David ; Janssen, Aljoscha.
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3. How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. (2022). McGranaghan, Matthew ; Wilbur, Kenneth C ; Liaukonyte, Jura.
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4. The Importance of the First Generic Substitution: Evidence from Sweden. (2022). Granlund, David ; Janssen, Aljoscha.
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5. Competitive pricing and advertising with spillover. (2022). Liu, Xingyi.
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6. Advertising persuasion in dual markets. (2021). Vakratsas, Demetrios ; Stolin, David ; Keswani, Aneel.
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7. The Trend of Voluntary Warnings in Electronic Nicotine Delivery System Magazine Advertisements. (2017). Chaloupka, Frank J ; Shang, CE.
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8. Non-comparative and comparative advertising in oligopolistic markets. (2016). Petrakis, Emmanuel ; Alipranti, Maria ; Mitrokostas, Evangelos.
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9. Advertising Content and Television Advertising Avoidance. (2016). Wilbur, Kenneth.
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10. Message Strategy and Information Content of Advertising in Women’s Magazines in Poland (Strategia przekazu oraz tresc informacyjna reklam w czasopismach kobiecych w Polsce ). (2016). Nowakowski, Marcin ; Nowakowska, Barbara.
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11. The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs. (2016). Horstmann, Ignatius ; Clark, Robert ; Ching, Andrew ; Lim, Hyunwoo.
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12. Negative campaigning, fundraising, and voter turnout: A field experiment. (2016). Petrie, Ragan ; Castillo, Marco ; Barton, Jared.
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13. Television Advertising and Online Shopping. (2015). Wilbur, Kenneth ; Teixeira, Thales ; Liaukonyte, Jura.
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14. Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry. (2015). Ciliberto, Federico ; Anderson, Simon ; Renault, Regis ; Liaukonyte, Jura.
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1. Estimating recreational values of coastal zones. (2017). HALKOS, GEORGE ; Matsiori, Steriani.
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2. An analytical model of the relationship between product quality and advertising. (2017). Chenavaz, Régis ; Jasimuddin, Sajjad M.
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3. Effects of Experience, Knowledge and Signals on Willingness to Pay for a Public Good. (2014). LaRiviere, Jacob ; Hanley, Nick ; Czajkowski, Mikolaj ; Aanesen, Margrethe ; Falk-Peterson, Jannike ; Tinch, Dugald.
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4. A Simple Method to Estimate the Roles of Learning, Inventories and Category Consideration in Consumer Choice. (2014). Keane, Michael ; Ching, Andrew ; Erdem, Tulin.
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5. Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!. (2014). Lewis, Randall ; Reiley, David.
   In: Quantitative Marketing and Economics (QME).
   RePEc:kap:qmktec:v:12:y:2014:i:3:p:235-266.

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6. The value of familiarity: Effects of knowledge and objective signals on willingness to pay for a public good. (2014). LaRiviere, Jacob ; Hanley, Nick ; Czajkowski, Mikolaj ; Aanesen, Margrethe ; Falk-Petersen, Jannike ; Tinch, Dugald.
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7. When should service firms provide free experience service?. (2014). Lian, Zhaotong ; Zhou, Wenhui ; Wu, Jinbiao.
   In: European Journal of Operational Research.
   RePEc:eee:ejores:v:234:y:2014:i:3:p:830-838.

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8. A simple method to estimate the roles of learning, inventories and category consideration in consumer choice. (2014). Keane, Michael ; Ching, Andrew ; Erdem, Tulin.
   In: Journal of choice modelling.
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9. Exploiting the Choice-Consumption Mismatch: A New Approach to Disentangle State Dependence and Heterogeneity. (2014). Yang, Nathan ; Sudhir, K..
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10. Learning Models: An Assessment of Progress, Challenges and New Developments. (2013). Keane, Michael ; Erdem, Tulin ; Ching, Andrew.
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11. Generalized Random Utility Models with Multiple Types. (2013). Lai, Zhenyu ; Soufiani, Hossein Azari ; Diao, Hansheng ; Parkes, David C..
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12. Learning abatement costs: On the dynamics of the optimal regulation of experience goods. (2013). Lange, Andreas ; Hintermann, Beat.
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13. Information content of advertising: Empirical evidence from the OTC analgesic industry. (2013). Ciliberto, Federico ; Anderson, Simon ; Liaukonyte, Jura.
    In: International Journal of Industrial Organization.
    RePEc:eee:indorg:v:31:y:2013:i:5:p:355-367.

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14. Direct-to-consumer advertising and consumer welfare. (2013). Jayawardhana, Jayani.
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15. Nonparametric learning rules from bandit experiments: The eyes have it!. (2013). Shum, Matthew ; Kayaba, Yutaka.
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16. Advertising Competition in Presidential Elections. (2013). Gordon, Brett ; Hartmann, Wesley R..
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17. The Effects of Experience on Preference Uncertainty: Theory and Empirics for Public and Quasi-Public Goods. (2012). LaRiviere, Jacob ; Hanley, Nick ; Czajkowski, Mikolaj.
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18. Smoking, Expectations, and Health: A Dynamic Stochastic Model of Lifetime Smoking Behavior. (2012). Darden, Michael.
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19. The Effects of Experience on Preference Uncertainty: Theory and Empirics for Public and Quasi-Public Goods. (2012). LaRiviere, Jacob ; Hanley, Nick ; Czajkowski, Mikolaj.
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20. Push-Me Pull-You: Comparative Advertising in the OTC Analgesics Industry. (2012). Renault, Régis ; Ciliberto, Federico ; Anderson, Simon ; Liaukonyte, Jura.
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21. A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models. (2012). Jain, Neelam ; Imai, Susumu ; Ching, Andrew ; Ishihara, Masakazu.
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22. Information frictions and housing market dynamics. (2012). Anenberg, Elliot.
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23. Learning and occupational sorting. (2012). .
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24. What difference does dynamics make? The case of digital cameras. (2012). Yin, Xiangkang ; Prentice, David ; Lou, Weifang.
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25. Welfare Effects of Pharmaceutical Informative Advertising. (2011). Cleanthous, Paris .
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26. How Do Experience and Shopping Frequency Affect Consumers Brand Choice?. (2011). Farina, Tatiana.
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27. Ability matching and occupational choice. (2011). James, Jonathan.
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28. Export Growth and Credit Constraints. (2011). Lugovskyy, Volodymyr ; Kim, Byung-Cheol ; Besedes, Tibor.
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29. LEARNING ABOUT NEW PRODUCTS: AN EMPIRICAL STUDY OF PHYSICIANS BEHAVIOR. (2011). Ferreyra, Maria Marta ; Kosenok, Grigory.
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30. Cost Benefit Analyses versus Referenda. (2010). Turner, Matthew ; Osborne, Martin.
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31. Nonparametric learning rules from bandit experiments: the eyes have it!. (2010). Shum, Matthew ; Kayaba, Yutaka.
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32. Consideration Sets and Competitive Marketing. (2009). spiegler, ran ; Eliaz, Kfir.
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33. State Dependence and Alternative Explanations for Consumer Inertia. (2009). Rossi, Peter ; Dub, Jean-Pierre ; Hitsch, Genter J..
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34. A new use of importance sampling to reduce computational burden in simulation estimation. (2009). Ackerberg, Daniel.
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35. Predatory reputation in US airline markets. (2009). Kim, Sung-Hwan.
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36. An Empirical Model of Learning under Ambiguity: The Case of Clinical Trials. (2008). Fernandez, Jose.
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37. The Effects of Product Ageing on Demand: The Case of Digital Cameras. (2008). Yin, Xiangkang ; Prentice, David.
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38. Information, Learning, and Drug Diffusion: the Case of Cox-2 Inhibitors. (2008). Chintagunta, Pradeep ; Jiang, Renna ; Chintadunta, Pradeep ; Jin, Ginger Z..
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39. Advertising, Entry Deterrence, and Industry Innovation. (2008). Qi, Shi.
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40. Nonparametric Identification of Dynamic Models with Unobserved State Variables. (2008). Shum, Matthew.
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41. Learning and the value of information: Evidence from health plan report cards. (2008). Chernew, Michael ; Gowrisankaran, Gautam ; Scanlon, Dennis P..
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42. Information Spillovers in the Market for Recorded Music. (2006). Hendricks, Ken ; Sorensen, Alan.
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43. Learning about individual risk and the decision to smoke. (2006). Sloan, Frank ; Chung, Sukyung ; Khwaja, Ahmed.
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44. Semiparametric Estimation of Signaling Games. (2006). Kim, Kyoo il.
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45. Discrete Choice Models with Multiple Unobserved Choice Characteristics. (2006). Imbens, Guido ; Athey, Susan.
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46. Cell Phone Demand and Consumer Learning – An Empirical Analysis. (2005). Vogt, William ; Telang, Rahul ; Gaynor, Martin ; Shi, Yunfeng.
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47. Do Report Cards Tell Consumers Anything They Dont Already Know? The Case of Medicare HMOs. (2005). Dranove, David ; Dafny, Leemore.
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48. Persistence Effects in a Dynamic Discrete Choice Model - Application to Low-End Computer Servers. (2005). Lorincz, Szabolcs.
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49. Services as Experience Goods: An Empirical Examination of Consumer Learning in Automobile Insurance. (2005). Israel, Mark.
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50. Learning and the Value of Information: Evidence From Health Plan Report Cards. (2001). Chernew, Michael ; Gowrisankaran, Gautam ; Scanlon, Dennis P..
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