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How do likes influence revenue? A randomized controlled field experiment. (2023). Hinz, Oliver ; Grahl, Jorn ; Rothlauf, Franz ; Mihale-Wilson, Cristina ; Abdel-Karim, Benjamin M.
In: Journal of Business Research.
RePEc:eee:jbrese:v:167:y:2023:i:c:s0148296323004927.

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  1. Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement. (2024). Waltenrath, Adrian.
    In: Electronic Markets.
    RePEc:spr:elmark:v:34:y:2024:i:1:d:10.1007_s12525-023-00679-8.

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  2. The Instagrammable Hotel: A Sequential Explanatory Design Study of Hotel- and User-Generated Content. (2024). Schnittka, Oliver ; Dragin-Jensen, Christian ; Post-Lundgaard, Mia.
    In: Tourism and Hospitality.
    RePEc:gam:jtourh:v:5:y:2024:i:4:p:79-1436:d:1540450.

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  49. Lifecycle effects on consumer financial product portfolios in South Africa: An exploratory analysis of four ethnic groups. (2012). Ngwenya, Mthunzi A. ; Paas, Leonard J..
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  50. Mobile service consumption values: an exploratory mixed-method study. (). Han, Semi ; Lee, Euehun.
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