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Machine learning in marketing: Recent progress and future research directions. (2024). Bernritter, Stefan F ; Delen, Dursun ; Herhausen, Dennis ; Kumar, Ajay.
In: Journal of Business Research.
RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006136.

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    RePEc:inm:ormksc:v:33:y:2014:i:2:p:206-221.

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  44. Understanding consumers brand categorization across three countries: Application of fuzzy rule-based classification. (2014). Ahmad, Shimi Naurin ; Richard, Marie-Odile.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:3:p:278-287.

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  45. A support vector machine (SVM) approach to imbalanced datasets of customer responses: comparison with other customer response models. (2013). Kim, Gitae ; Olson, David ; Chae, Bongsug.
    In: Service Business.
    RePEc:spr:svcbiz:v:7:y:2013:i:1:p:167-182.

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  46. An application of learning machines to sales forecasting under promotions. (2013). Latorre, Vittorio ; Lucidi, Stefano ; di Pillo, Gianni ; Procacci, Enrico.
    In: DIAG Technical Reports.
    RePEc:aeg:report:2013-04.

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  47. Marketing Optimization in Retail Banking. (2011). Bhaskar, Tarun ; Dasaratha, Sridhar ; Sundararajan, Ramasubramanian ; Bak, Karolina ; Marasanapalle, Jayanth K ; Bal, Debasis ; Zmudzka, Beata ; Sarkar, Abhinanda .
    In: Interfaces.
    RePEc:inm:orinte:v:41:y:2011:i:5:p:485-505.

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  48. —Relevancy Is Robust Prediction, Not Alleged Realism. (2009). Shugan, Steven M..
    In: Marketing Science.
    RePEc:inm:ormksc:v:28:y:2009:i:5:p:991-998.

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  49. Identifying winners of competitive events: A SVM-based classification model for horserace prediction. (2009). Lessmann, Stefan ; Sung, Ming-Chien ; Johnson, Johnnie E. V., .
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:196:y:2009:i:2:p:569-577.

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  50. Beyond conjoint analysis: Advances in preference measurement. (2008). Rao, Vithala ; Orlin, James ; Feinberg, Fred ; Bradlow, Eric ; Dahan, Ely ; Feit, Eleanor ; Evgeniou, Theodoros ; Hui, Sam ; Toubia, Olivier ; Netzer, Oded ; Johnson, Joseph ; Liechty, John.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:19:y:2008:i:3:p:337-354.

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  51. —A Nested Logit Model of Product and Transaction-Type Choice for Planning Automakers Pricing and Promotions. (2008). Silva-Risso, Jorge ; Ionova, Irina .
    In: Marketing Science.
    RePEc:inm:ormksc:v:27:y:2008:i:4:p:545-566.

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  52. Optimal threshold analysis of segmentation methods for identifying target customers. (2008). Sumita, Ushio ; Mizuno, Makoto ; Suzuki, Hideo ; Saji, Akira.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:186:y:2008:i:1:p:358-379.

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  53. —A Theoretical Investigation of the Effects of Similarity on Brand Choice Using the Elimination-by-Tree Model. (2007). Eugene J. S. Won, .
    In: Marketing Science.
    RePEc:inm:ormksc:v:26:y:2007:i:6:p:868-875.

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  54. —On Managerially Efficient Experimental Designs. (2007). Hauser, John ; Toubia, Olivier.
    In: Marketing Science.
    RePEc:inm:ormksc:v:26:y:2007:i:6:p:851-858.

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  55. A Convex Optimization Approach to Modeling Consumer Heterogeneity in Conjoint Estimation. (2007). Evgeniou, Theodoros ; Toubia, Olivier ; Pontil, Massimiliano.
    In: Marketing Science.
    RePEc:inm:ormksc:v:26:y:2007:i:6:p:805-818.

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  56. Greedoid-Based Noncompensatory Inference. (2007). Hauser, John ; Yee, Michael ; Orlin, James ; Dahan, Ely.
    In: Marketing Science.
    RePEc:inm:ormksc:v:26:y:2007:i:4:p:532-549.

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  57. Adaptive Idea Screening Using Consumers. (2007). Toubia, Olivier ; Flores, Laurent.
    In: Marketing Science.
    RePEc:inm:ormksc:v:26:y:2007:i:3:p:342-360.

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  58. New Product Development Under Channel Acceptance. (2007). Kannan, P. K. ; Luo, Lan ; Ratchford, Brian T..
    In: Marketing Science.
    RePEc:inm:ormksc:v:26:y:2007:i:2:p:149-163.

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  59. Estimating Heterogeneous EBA and Economic Screening Rule Choice Models. (2006). Gilbride, Timothy J. ; Allenby, Greg M..
    In: Marketing Science.
    RePEc:inm:ormksc:v:25:y:2006:i:5:p:494-509.

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  60. Generalized Robust Conjoint Estimation. (2005). Evgeniou, Theodoros ; Zacharia, Giorgos ; Boussios, Constantinos .
    In: Marketing Science.
    RePEc:inm:ormksc:v:24:y:2005:i:3:p:415-429.

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