create a website

Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon. (2025). Tolunay, Asli ; Veloutsou, Cleopatra.
In: Journal of Business Research.
RePEc:eee:jbrese:v:187:y:2025:i:c:s0148296324005642.

Full description at Econpapers || Download paper

Cited: 1

Citations received by this document

Cites: 105

References cited by this document

Cocites: 21

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

  1. Love deepens hatred! AI immorality and users€™ love-becomes-hate phenomenon. (2025). Li, Jiaxuan ; Han, Mingxing ; Yuan, Qinjian.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000980.

    Full description at Econpapers || Download paper

References

References cited by this document

  1. Aaker, J. ; Fournier, S. ; Brasel, S.A. When good brands do bad. 2004 Journal of Consumer Research. 31 1-16
    Paper not yet in RePEc: Add citation now
  2. Aggarwal, P. The effects of brand relationship norms on consumer attitudes and behaviour. 2004 Journal of Consumer Research. 31 87-101
    Paper not yet in RePEc: Add citation now

  3. Aggarwal, P. ; Shi, M. Monogamous versus Polygamous Brand Relationships. 2018 Journal of the Association for Consumer Research. 3 188-201

  4. Akrout, H. ; Mrad, M. Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation. 2023 Journal of Business Research. 154 -

  5. Alba, J.W. ; Lutz, R.J. Broadening (and narrowing) the scope of brand relationships. 2013 Journal of Consumer Psychology. 23 265-268
    Paper not yet in RePEc: Add citation now
  6. Alvarez, C. ; Fournier, S. Consumers’ relationships with brands. 2016 Current Opinion in Psychology. 10 129-135
    Paper not yet in RePEc: Add citation now
  7. Appiah, D. ; Ozuem, W. ; Howell, K.E. ; Lancaster, G. Brand switching and consumer identification with brands in the smartphones industry. 2019 Journal of Consumer Behaviour. 18 463-473
    Paper not yet in RePEc: Add citation now

  8. Ashraf, R. ; Merunka, D. The use and misuse of student samples: An empirical investigation of European marketing research. 2017 Journal of Consumer Behaviour. 16 295-308

  9. Attiq, S. ; Hasni, M.J.S. ; Zhang, C. Antecedents and consequences of brand hate: A study of Pakistan’s telecommunication industry. 2023 Journal of Consumer Marketing. 40 1-14
    Paper not yet in RePEc: Add citation now
  10. Aziz, R. ; Rahman, Z. Brand hate: A literature review and future research agenda. 2022 European Journal of Marketing. 56 2014-2051
    Paper not yet in RePEc: Add citation now

  11. Baghi, I. ; Gabrielli, V. The role of betrayal in the response to value and performance brand crisis. 2021 Marketing Letters. 32 203-217

  12. Bauer, H. ; Heinrich, D. ; Martin, I. How to create high emotional consumer-brand relationships? The causalities of brand passion. 2007 En : Thyne, M. ; Deans, K. ; Gnoth, J. Proceedings of the Australia and New Zealand Marketing Academy Conference. :
    Paper not yet in RePEc: Add citation now
  13. Baumeister, R.F. ; Bratslavsky, E. Passion, intimacy, and time: Passionate love as a function of change in intimacy. 1999 Personality and Social Psychology review. 3 49-67
    Paper not yet in RePEc: Add citation now
  14. Bayarassou, O. ; Becheur, I. ; Valette-Florence, P. “Fight or flight”: Coping responses to brand hate. 2021 Journal of Product & Brand Management. 30 492-511
    Paper not yet in RePEc: Add citation now
  15. Bechwati, N.N. ; Morrin, M. Outraged consumers: Getting even at the expense of getting a good deal. 2003 Journal of Consumer Psychology. 13 440-453
    Paper not yet in RePEc: Add citation now
  16. Berscheid, E. Emotion. 1983 En : Kelley, H.H. ; Berscheid, E. ; Christensen, A. ; Harvey, J.H. ; Huston, T.L. ; Levinger, G. ; Mclintock, E. ; Reptan, I.A. ; Peterson, D.R. Close relationships. Freemen: New York
    Paper not yet in RePEc: Add citation now
  17. Berscheid, E. ; Ammazzalorso, H. Emotional experience in close relationships. 2003 En : Fletcher, G.J.O. ; Clark, M.S. Handbook of social psychology: Interpersonal processes. Blackwell: Oxford
    Paper not yet in RePEc: Add citation now
  18. Bettache, K. ; Hamamura, T. ; Amrani Idrissi, J. ; Amenyogbo, R.G.J. ; Chiu, C.Y. Monitoring moral virtue: When the moral transgressions of in-group members are judged more severely. 2019 Journal of Cross-Cultural Psychology. 50 268-284
    Paper not yet in RePEc: Add citation now
  19. Brandão, A. ; Ribeiro, B. ; Gadekar, M. You ruined our love story, but I just cannot hate you - A moderation–mediation analysis of past experienced brand love and brand hate. 2023 International Journal of Consumer Studies. 47 1126-1138
    Paper not yet in RePEc: Add citation now
  20. Brislin, R.W. Translation and content analysis of oral and written material. 1980 En : Triandis, H.C. ; Berry, J.W. Handbook of cross-cultural psychology: Methodology. Allyn and Bacon: Boston
    Paper not yet in RePEc: Add citation now
  21. Charlett, D. ; Garland, R. ; Marr, N. How damaging is negative word of mouth. 1995 Marketing Bulletin. 6 42-50
    Paper not yet in RePEc: Add citation now
  22. Christodoulides, G. ; Gerrath, M.H. ; Siamagka, N.T. Don't be rude! The effect of content moderation on consumer‐brand forgiveness. 2021 Psychology and Marketing. 1–14 -
    Paper not yet in RePEc: Add citation now

  23. Costa, J. ; Azevedo, A. Beyond brand hate: Are you willing to forgive a negative experience with your smartphone mobile communications’ brand?. 2023 Corporate Reputation Review. 26 83-96

  24. Creswell, J.W. Research design: Qualitative, quantitative, and mixed methods approaches. 2009 Sage Publications: Thousand Oaks, CA
    Paper not yet in RePEc: Add citation now
  25. Demirbag-Kaplan, M. ; Yildirim, C. ; Gulden, S. ; Aktan, D. I love to hate you: Loyalty for disliked brands and the role of nostalgia. 2015 Journal of Brand Management. 22 136-153
    Paper not yet in RePEc: Add citation now
  26. Dufour, L. ; Andiappan, M. ; Banoun, A. The impact of emotions on stakeholder reactions to organizational wrongdoing. 2019 European Management Review. 16 761-779
    Paper not yet in RePEc: Add citation now

  27. Falk, A. ; Meier, S. ; Zehnder, C. Do lab experiments misrepresent social preferences? The case of self-selected student samples. 2013 Journal of the European Economic Association. 11 839-852

  28. Fehr, B. ; Harasymchuk, C. The experience of emotion in close relationships: Toward an integration of the emotion‐in‐relationships and interpersonal script models. 2005 Personal Relationships. 12 181-196
    Paper not yet in RePEc: Add citation now

  29. Fetscherin, M. The five types of brand hate: How they affect consumer behavior. 2019 Journal of Business Research. 101 116-127

  30. Fetscherin, M. ; Guzmán, F. ; Veloutsou, C. ; Cayolla, R.R. Latest research on brand relationships: Introduction to the special issue. 2019 Journal of Product & Brand Management. 28 133-139
    Paper not yet in RePEc: Add citation now

  31. Fetscherin, M. ; Heinrich, D. Consumer brand relationships research: A bibliometric citation meta-analysis. 2015 Journal of Business Research. 68 380-390

  32. Fetscherin, M. ; Veloutsou, C. Guest editorial: 30 years of brand relationship research“. 2024 Journal of Product & Brand Management.. 33 413-418
    Paper not yet in RePEc: Add citation now
  33. Fetscherin, M. ; Veloutsou, C. ; Guzmán, F. Models for brand relationships guest editorial. 2021 Journal of Product & Brand Management. 30 353-359
    Paper not yet in RePEc: Add citation now
  34. Finkel, E.J. ; Rusbult, C.E. ; Kumashiro, M. ; Hannon, P.A. Dealing with betrayal in close relationships: Does commitment promote forgiveness?. 2002 Journal of Personality and Social Psychology. 82 956-974
    Paper not yet in RePEc: Add citation now
  35. Fitness, J. Emotions in relationships. 2015 En : . Interpersonal relations American Psychological Association: Washington DC
    Paper not yet in RePEc: Add citation now

  36. Gilal, F.G. ; Paul, J. ; Thomas, A. ; Zarantonello, L. ; Gilal, R.G. Brand passion: A systematic review and future research agenda. 2023 Journal of Brand Management. 30 490-515

  37. Göregenli, M. ; Karakus, P. ; Gökten, C. Acculturation attitudes and urban related identity of internal migrants in three largest cities of Turkey. 2016 Migration Letters. 13 413-418

  38. Grégoire, Y. ; Fisher, R.J. Customer betrayal and retaliation: When your best customers become your worst enemies. 2008 Journal of the Academy of Marketing Science. 36 247-261
    Paper not yet in RePEc: Add citation now
  39. Grégoire, Y. ; Tripp, T.M. ; Legoux, R. When customer love turns into lasting hate: The effects of relationship strength and time on customer revenge and avoidance. 2009 Journal of Marketing. 73 18-32
    Paper not yet in RePEc: Add citation now

  40. Haase, J. ; Wiedmann, K.P. ; Labenz, F. Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands. 2022 Journal of Business Research. 152 1-16

  41. Hair, J.F. ; Black, W.C. ; Babin, B.J. ; Anderson, R.E. ; Tatham, R.L. . 2010 Pearson Education: New Jersey, NJ
    Paper not yet in RePEc: Add citation now
  42. Hashim, S. ; Kasana, S. Antecedents of brand hate in the fast food industry. 2019 Spanish Journal of Marketing-ESIC. 23 227-248
    Paper not yet in RePEc: Add citation now
  43. Hatfield, E. ; Walster, G.W. A new look at love. 1978 University Press of America: Lantham, MA
    Paper not yet in RePEc: Add citation now
  44. Haupt, M. ; Wannow, S. ; Marquardt, L. ; Graubner, J.S. ; Haas, A. Who is more responsive to brand activism? The role of consumer-brand identification and political ideology in consumer responses to activist brand messages. 2023 Journal of Product & Brand Management. 32 1248-1273
    Paper not yet in RePEc: Add citation now
  45. Hayes, A.F. Mediation, moderation, and conditional process analysis. Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. 2013 Guilford Press: London & New York
    Paper not yet in RePEc: Add citation now
  46. Hegner, S.M. ; Fetscherin, M. ; van Delzen, M. Determinants and outcomes of brand hate. 2017 Journal of Product & Brand Management. 26 13-25
    Paper not yet in RePEc: Add citation now
  47. Hollebeek, L. ; Chen, T. Exploring positively- versus negatively-valenced brand engagement: A conceptual model. 2014 Journal of Product & Brand Management. 23 62-74
    Paper not yet in RePEc: Add citation now
  48. Hung, H.Y. ; Lu, H.T. The rosy side and the blue side of emotional brand attachment. 2018 Journal of Consumer Behaviour. 17 302-312
    Paper not yet in RePEc: Add citation now

  49. Işıksal, D.G. ; Karaosmanoglu, E. Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?. 2020 Journal of Brand Management. 27 629-644

  50. Jain, K. ; Sharma, I. Negative outcomes of positive brand relationships. 2019 Journal of Consumer Marketing. 36 986-1002
    Paper not yet in RePEc: Add citation now
  51. Jin, W. ; Xiang, Y. ; Lei, M. The deeper the love, the deeper the hate. 2017 Frontiers in Psychology. 8 85-101
    Paper not yet in RePEc: Add citation now

  52. Johnson, A.R. ; Matear, M. ; Thomson, M. A coal in the heart: Self-relevance as a post-exit predictor of consumer anti-brand actions. 2011 Journal of Consumer Research. 38 108-125

  53. Kennedy, E. ; Guzmán, F. No matter what you do, I still love you: An examination of consumer reaction to brand transgressions. 2021 Journal of Product & Brand Management. 29 594-608
    Paper not yet in RePEc: Add citation now

  54. Khamitov, M. ; Grégoire, Y. ; Suri, A. A systematic review of brand transgression, service failure recovery and product-harm crisis: Integration and guiding insights. 2020 Journal of the Academy of Marketing Science. 48 519-542

  55. Kucuk, S.U. Macro-level antecedents of consumer brand hate. 2018 Journal of Consumer Marketing. 35 555-564
    Paper not yet in RePEc: Add citation now
  56. Kurtoğlu, R. ; Özbölük, T. ; Hacıhasanoğlu, P. Revisiting the effects of inward negative emotions on outward negative emotions, brand loyalty, and negative WOM. 2021 Journal of Brand Management. 29 72-84
    Paper not yet in RePEc: Add citation now
  57. Lee, J.-S. ; Kim, J. ; Hwang, J. ; Cui, Y. Does love become hate or forgiveness after a double deviation? The case of hotel loyalty program members. 2021 Tourism Management. 84 -
    Paper not yet in RePEc: Add citation now
  58. Lee, J.S. ; Pan, S. ; Tsai, H. Examining perceived betrayal, desire for revenge and avoidance, and the moderating effect of relational benefits. 2013 International Journal of Hospitality Management. 32 80-90
    Paper not yet in RePEc: Add citation now

  59. Lee, M.S. ; Motion, J. ; Conroy, D. Anti-consumption and brand avoidance. 2009 Journal of Business Research. 62 169-180

  60. Lin, J.S. ; Sung, Y. Nothing can tear us apart: The effect of brand identity fusion in consumer–brand relationships. 2014 Psychology and Marketing. 31 54-69
    Paper not yet in RePEc: Add citation now
  61. Lopez, A. Can we get back together? Measuring brand relationship breakup. 2021 Journal of Consumer Behaviour. 20 681-694
    Paper not yet in RePEc: Add citation now
  62. Montgomery, N.V. ; Raju, S. ; Desai, K.K. ; Unnava, H.R. When good consumers turn bad: Psychological contract breach in committed brand relationships. 2018 Journal of Consumer Psychology. 28 437-449
    Paper not yet in RePEc: Add citation now

  63. Osuna-Ramírez, S.A. ; Veloutsou, C. ; Morgan-Thomas, A. Antipodes of love and hate: The conception and measurement of brand polarization. 2024 Journal of Business Research. 179 -

  64. Osuna-Ramírez, S.A. ; Veloutsou, C. ; Morgan-Thomas, A. I hate what you love: Brand polarization and negativity towards brands as an opportunity for brand management. 2019 Journal of Product & Brand Management. 28 614-632
    Paper not yet in RePEc: Add citation now

  65. Palusuk, N. ; Koles, B. ; Hasan, R. All you need is brand love’: A critical review and comprehensive conceptual framework for brand love. 2019 Journal of Marketing Management. 35 97-129

  66. Park, C.W., & MacInnis, D.J. (2018). Introduction to the special issue: brand relationships, emotions, and the self. Journal of the Association for Consumer Research, 3(2), 123-129. doi: 10.1086/696969.

  67. Park, J.K. ; John, D.R. Developing brand relationships after a brand transgression: The role of implicit theories of relationships. 2018 Journal of the Association for Consumer Research. 3 175-187

  68. Parkinson, B. ; Lea, M. Investigating personal constructs of emotions. 1991 British Journal of Psychology. 82 73-86
    Paper not yet in RePEc: Add citation now

  69. Reimann, M. ; MacInnis, D.J. ; Folkes, V.S. ; Uhalde, A. ; Pol, G. Insights into the experience of brand betrayal: From what people say and what the brain reveals. 2018 Journal of the Association for Consumer Research. 3 240-254

  70. Reinikainen, H. ; Tan, T.M. ; Luoma-Aho, V. ; Salo, J. Making and breaking relationships on social media: The impacts of brand and influencer betrayals. 2021 Technological Forecasting and Social Change. 171 -

  71. Robertson, J. ; Botha, E. ; Ferreira, C. ; Pitt, L. How deep is your love? The brand love-loyalty matrix in consumer-brand relationships. 2022 Journal of Business Research. 149 651-662

  72. Romani, S. ; Grappi, S. ; Dalli, D. Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioural effects. 2012 International Journal of Research in marketing. 29 55-67

  73. Romani, S. ; Grappi, S. ; Zarantonello, L. ; Bagozzi, R.P. The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism. 2015 Journal of Brand Management. 22 658-672
    Paper not yet in RePEc: Add citation now

  74. Roy, S.K. ; Sharma, A. ; Bose, S. ; Singh, G. Consumer-brand relationship: A brand hate perspective. 2022 Journal of Business Research. 144 1293-1304

  75. Ruppel, C. ; Einwiller, S. Pleasant hostility: Disidentified consumers' emotional and behavioral reactions to a brand crisis. 2021 Journal of Consumer Behaviour. 20 186-200
    Paper not yet in RePEc: Add citation now
  76. Rusbult, C.E. Responses to dissatisfaction in close relationships: The exit-voice-loyalty-neglect model. 1987 En : Perlman, D. ; Duck, S. Intimate relationships: Development, dynamics, and deterioration. Sage Publications Inc:
    Paper not yet in RePEc: Add citation now
  77. Sakulsinlapakorn, K. ; Zhang, J. When “love-becomes-hate” Effect Happens: An empirical study of the impact of brand failure severity upon consumers' negative responses. 2019 Academy of Marketing Studies Journal. 23 1-22
    Paper not yet in RePEc: Add citation now

  78. Sameeni, M.S. ; Ahmad, W. ; Filieri, R. Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products: The moderating role of betrayal discovery mode. 2022 Journal of Business Research. 141 137-150

  79. Sandıkçı, Ö. ; Ekici, A. Politically motivated brand rejection. 2009 Journal of Business Research. 62 208-217

  80. Sarkar, A. ; Sarkar, J.G. ; Sreejesh, S. ; Anusree, M.R. ; Rishi, B. You are so embarrassing, still, I hate you less! Investigating consumers’ brand embarrassment and brand hate. 2020 Journal of Brand Management. 27 93-107

  81. Schreuder, P. ; Zeelenberg, M. ; Pronk, T.M. How consumers define brand relationships: A prototype analysis. 2024 Journal of Product & Brand Management. 33 43-56
    Paper not yet in RePEc: Add citation now
  82. Seth, U. ; Soch, H. Coping mechanism beyond brand forgiveness: Do individual personality traits matter among online shoppers?. 2024 Journal of Product & Brand Management. 33 633-653
    Paper not yet in RePEc: Add citation now
  83. Shackelford, T. K. (1997). Perceptions of betrayal and the design of the mind. In J. A. Simpson & D. T. Kenrick (Eds.),Evolutionary social psychology, Lawrence Erlbaum Associates, Inc, 73–108.
    Paper not yet in RePEc: Add citation now
  84. Sharma, I. ; Jain, K. ; Behl, A. Motives of the self and brand hate. 2022 Journal of Consumer Marketing. 39 708-725
    Paper not yet in RePEc: Add citation now
  85. Smith, R.W. ; Min, H. ; Ng, M.A. ; Haynes, N.J. ; Clark, M.A. A content validation of work passion: Was the passion ever there?. 2022 Journal of Business and Psychology. 38 191-213
    Paper not yet in RePEc: Add citation now
  86. Spiller, S.A. ; Fitzsimons, G.J. ; Lynch, J.G. ; McClelland, G.H. Spotlights, floodlights, and the magic number zero: Simple effects tests in moderated regression. 2013 Journal of Marketing Research. 50 277-288
    Paper not yet in RePEc: Add citation now
  87. Sternberg, R.J. ; Sternberg, K. The nature of hate. 2008 Cambridge University Press: Cambridge, UK
    Paper not yet in RePEc: Add citation now
  88. Su, L. ; Jia, B. ; Huang, Y. How do destination negative events trigger tourists' perceived betrayal and boycott? The moderating role of relationship quality. 2022 Tourism Management. 92 -
    Paper not yet in RePEc: Add citation now

  89. Tan, T.M. ; Salo, J. ; Aspara, J. You fooled me, so I’ll tell you about myself! personnel-related brand betrayal experiences and disclosure of personal information. 2024 Journal of Business Research. 171 -

  90. Tepe, B. ; Aydinli-Karakulak, A. Beyond harmfulness and impurity: Moral wrongness as a violation of relational motivations. 2019 Journal of Personality and Social Psychology. 117 310-337
    Paper not yet in RePEc: Add citation now
  91. Thomson, M. ; Whelan, J. ; Johnson, A.R. Why brands should fear fearful consumers: How attachment style predicts retaliation. 2012 Journal of Consumer Psychology. 22 289-298
    Paper not yet in RePEc: Add citation now

  92. Trump, R.K. Connected consumers' responses to negative brand actions: The roles of transgression self-relevance and domain. 2014 Journal of Business Research. 67 1824-1830

  93. Valenzuela, C. ; Castellucci, L. ; Mena, M.T. ; Bianchi, C. Consumer brand hate: The role of ambivalence. 2022 The International Review of Retail, Distribution and Consumer Research. 32 100-125
    Paper not yet in RePEc: Add citation now
  94. Vallerand, R.J. ; Houlfort, N. Passion at work: Toward a new conceptualization. 2003 En : Gilliland, S.W. ; Steiner, D.D. ; Skarlicki, D.P. Emerging Perspective on Values in Organizations. Information Age Publishing: Charlotte
    Paper not yet in RePEc: Add citation now

  95. Veloutsou, C. Enlightening the brand building-audience response link. 2023 Journal of Brand Management. 30 550-566

  96. Veloutsou, C. Identifying the dimensions of the product-brand and consumer relationship. 2007 Journal of Marketing Management. 23 7-26
    Paper not yet in RePEc: Add citation now

  97. Veloutsou, C. ; Chatzipanagiotou, K. ; Christodoulides, G. The consumer-based brand equity deconstruction and restoration process: Lessons from unliked brands. 2020 Journal of Business Research. 111 41-51

  98. Weitzl, W.J. ; Hutzinger, C. ; Wagner, U. I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures. 2024 Journal of Product & Brand Management. 33 1-13
    Paper not yet in RePEc: Add citation now
  99. Yadav, A. When personalities collide: Examining the impact of consumer and brand personalities’ interplay on brand hate development. 2024 Journal of Product & Brand Management. 33 460-476
    Paper not yet in RePEc: Add citation now
  100. Yadav, A. ; Chakrabarti, S. Brand hate: A systematic literature review and future research agenda. 2022 International Journal of Consumer Studies. 46 1992-2019
    Paper not yet in RePEc: Add citation now
  101. Yang, J. ; Mundel, J. Effects of brand feedback to negative eWOM on brand love/hate: An expectancy violation approach. 2022 Journal of Product & Brand Management. 31 279-292
    Paper not yet in RePEc: Add citation now
  102. Zarantonello, L. ; Romani, S. ; Grappi, S. ; Bagozzi, R.P. Brand hate. 2016 Journal of Product & Brand Management. 25 11-25
    Paper not yet in RePEc: Add citation now

  103. Zarantonello, L. ; Romani, S. ; Grappi, S. ; Fetscherin, M. Trajectories of brand hate. 2018 Journal of Brand Management. 25 549-560

  104. Zhang, C. ; Laroche, M. Brand hate: A multidimensional construct. 2020 Journal of Product & Brand Management. 30 392-414
    Paper not yet in RePEc: Add citation now
  105. Zhang, Y. ; Zhang, J. ; Sakulsinlapakorn, K. Love becomes hate? or love is blind? Moderating effects of brand love upon consumers’ retaliation towards brand failure. 2021 Journal of Product & Brand Management. 30 415-432
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. How the product-harm crisis influences consumer boycotts: the role of social distance. (2025). Li, Yalin ; Zhao, Min.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:12:y:2025:i:1:d:10.1057_s41599-025-05058-6.

    Full description at Econpapers || Download paper

  2. Love deepens hatred! AI immorality and users€™ love-becomes-hate phenomenon. (2025). Li, Jiaxuan ; Han, Mingxing ; Yuan, Qinjian.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000980.

    Full description at Econpapers || Download paper

  3. Don’t make me hate you, my love! Perceived brand betrayal and the love-becomes-hate phenomenon. (2025). Tolunay, Asli ; Veloutsou, Cleopatra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:187:y:2025:i:c:s0148296324005642.

    Full description at Econpapers || Download paper

  4. Critical mass in a crowd: A predictive model of online crowdfunding of public goods in the U.S. vs. U.K. (2025). Ketron, Seth C ; Dehdashti, Yashar ; Namin, Aidin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:186:y:2025:i:c:s014829632400496x.

    Full description at Econpapers || Download paper

  5. Decision-makers’ behavioral characteristics and multiple criteria decision aiding. Impact of decision-making style and experience on methods’ use, evaluation, and recommendation. (2024). Filipowicz-Chomko, Marzena ; Roszkowska, Ewa ; Wachowicz, Tomasz.
    In: Operations Research and Decisions.
    RePEc:wut:journl:v:34:y:2024:i:3:p:287-323:id:15.

    Full description at Econpapers || Download paper

  6. Brand hate experiences and the role of social media influencers in altering consumer emotions. (2024). Odoom, Raphael ; Basewe, John Paul.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:31:y:2024:i:5:d:10.1057_s41262-024-00356-x.

    Full description at Econpapers || Download paper

  7. How violation of consumers€™ expectations causes perceived betrayal and related behaviors: Theoretical perspectives from expectancy violation theory. (2024). Attri, Rekha ; Saeed, Najiya ; Akhtar, Naeem ; Yaqub, Muhammad Zafar.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002571.

    Full description at Econpapers || Download paper

  8. Customer definitions of moral value for retail brands: A qualitative understanding. (2024). Wei, Yunyi ; Ekinci, Yuksel ; Sit, Kokho.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004484.

    Full description at Econpapers || Download paper

  9. Betrayed by AI: How perceived betrayal by a virtual assistant affects consumers’ purchase intentions for recommended products. (2024). Bateman, Patrick J ; Kuchmaner, Christina A ; Saenger, Christina.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004442.

    Full description at Econpapers || Download paper

  10. Unraveling the Relationship between Well-Being, Sustainable Consumption and Nature Relatedness: a Study of University Students. (2022). Redondo, Raquel ; Carrero, Isabel ; Valor, Carmen.
    In: Applied Research in Quality of Life.
    RePEc:spr:ariqol:v:17:y:2022:i:2:d:10.1007_s11482-021-09931-9.

    Full description at Econpapers || Download paper

  11. Conceptualising attitudes towards brand genuinuity: scale development and validation. (2022). Phau, Ian ; Hart, Brian T.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:29:y:2022:i:4:d:10.1057_s41262-022-00272-y.

    Full description at Econpapers || Download paper

  12. Attitude Towards Marketing Surveys: The Comparison of Student and Non-Student Samples. (2022). Pala, Ufuk ; Atilgan, Kalender Ozcan.
    In: Istanbul Management Journal.
    RePEc:ist:ibsimj:v:0:y:2022:i:92:p:47-60.

    Full description at Econpapers || Download paper

  13. Luxury not for the masses: Measuring inconspicuous luxury motivations. (2022). Iyer, Rajesh ; Eastman, Jacqueline Kilsheimer ; Babin, Barry.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:145:y:2022:i:c:p:509-523.

    Full description at Econpapers || Download paper

  14. The ways we perceive: A comparative analysis of manufacturer brands and private labels using implicit and explicit measures. (2022). Skare, Vatroslav ; Horvat, Sandra ; Fuduric, Morana ; Varga, Akos.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:142:y:2022:i:c:p:221-241.

    Full description at Econpapers || Download paper

  15. Do customers exhibit gratitude after service recovery? Understanding the moderating role of relationship type. (2021). Prashar, Sanjeev ; Vijay, Sai T ; Salagrama, Ramakrishna.
    In: Service Business.
    RePEc:spr:svcbiz:v:15:y:2021:i:4:d:10.1007_s11628-021-00468-3.

    Full description at Econpapers || Download paper

  16. Rasch Model for Assessing Propensity to Entomophagy. (2021). Rizzo, Marcella ; Iseppi, Luca ; Bassi, Ivana ; Nassivera, Federico ; Gori, Enrico ; Scuderi, Alessandro.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:8:p:4346-:d:535722.

    Full description at Econpapers || Download paper

  17. The role of brand strength, type, image and product-category fit in retail brand collaborations. (2021). Mitchell, Vincent Wayne ; Balabanis, George.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000114.

    Full description at Econpapers || Download paper

  18. A Firm’s Financial Reputation vs. Sustainability Reputation: Do Consumers Really Care?. (2020). Loock, Moritz ; Phillips, Diane M.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:24:p:10519-:d:462831.

    Full description at Econpapers || Download paper

  19. The (im)precision of scholarly consumer behavior research. (2020). Hyman, Michael R ; Trafimow, David ; Kostyk, Alena.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:114:y:2020:i:c:p:93-101.

    Full description at Econpapers || Download paper

  20. Consumer Loyalty Interfaces with Website Quality. (2019). Antanas, Sas.
    In: Management of Organizations: Systematic Research.
    RePEc:vrs:morgsr:v:82:y:2019:i:1:p:87-96:n:7.

    Full description at Econpapers || Download paper

  21. Assessing environmental awareness towards protection of the Alps: a case study. (2019). Iseppi, Luca ; Bassi, Ivana ; Gori, Enrico.
    In: Land Use Policy.
    RePEc:eee:lauspo:v:87:y:2019:i:c:s0264837718309748.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-20 20:22:42 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.