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Boulding, W. ; Purohit, D. The price of safety. 1996 J Consum Res. 23 12-25
Chang, D.R. ; Cho, H. Organizational memory influences new product success. 2008 J Bus Res. 61 13-23
Menge, J.A. Style costs change as a market weapon. 1962 Q J Econ. 76 632-647
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