1. Rural women microentrepreneurs, consumer acquisition, and value delivery: Evidence from a quasi-experiment in rural India. (2025). Pedada, Kiran ; Chauradia, Amit J ; Chatterjee, Aindrila.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:53:y:2025:i:1:d:10.1007_s11747-024-01053-6.

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2. Consumer behavior from the lens of Bottom of the Pyramid: literature review and future agenda. (2024). Rahul, T ; Uttam, K.
   In: Management Review Quarterly.
   RePEc:spr:manrev:v:74:y:2024:i:4:d:10.1007_s11301-023-00356-2.

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3. Inclusive urban entrepreneurial ecosystem policies: An application of the meta‐synthesis approach. (2022). Mohamadifar, Yosef ; Delangizan, Sohrab ; Shakiba, Hodjat.
   In: Poverty & Public Policy.
   RePEc:wly:povpop:v:14:y:2022:i:4:p:342-380.

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4. Reducing poverty through the shared economy: creating inclusive entrepreneurship around institutional voids in China. (2022). Si, Steven ; Wu, Jie ; Yan, Haifeng.
   In: Asian Business & Management.
   RePEc:pal:abaman:v:21:y:2022:i:2:d:10.1057_s41291-020-00113-3.

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5. Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda. (2022). Narayan, Somendra ; Bals, Lydia ; Rosca, Eugenia ; Lashitew, Addisu A.
   In: Journal of Business Ethics.
   RePEc:kap:jbuset:v:178:y:2022:i:2:d:10.1007_s10551-020-04710-2.

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6. Bridging divergent institutional logics through intermediation practices: Insights from a developing country context. (2022). Lyytinen, Tatu ; Lindeman, Sara ; Halme, Minna ; Tervo, Matti ; Levanen, Jarkko.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:176:y:2022:i:c:s004016252100874x.

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7. COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the €œnew normal€ in the airline industry. (2022). Prados-Pea, Ma Beln ; Porcu, Luca ; Crespo-Almendros, Esmeralda.
   In: Journal of Air Transport Management.
   RePEc:eee:jaitra:v:103:y:2022:i:c:s0969699722000758.

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8. Analytical study of low-income consumers’ purchase behaviour for developing marketing strategy. (2021). Debnath, Rajarshi ; Mitra, Partha Sarathi ; Roy, Gobinda ; Shrivastava, Avinash K.
   In: International Journal of System Assurance Engineering and Management.
   RePEc:spr:ijsaem:v:12:y:2021:i:5:d:10.1007_s13198-021-01143-6.

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9. Consumers’ navigation of risk perceptions in the adoption of stigmatized products. (2021). Rittenburg, Terri L ; Ndichu, Edna G.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:132:y:2021:i:c:p:340-353.

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10. Impact of patient portal behavioral engagement on subsistence consumers wellbeing. (2021). Todd, Mikala ; Akareem, Husain Salilul ; Ferdous, Ahmed Shahriar.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:2:p:501-517.

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11. Consumer well‐being and social responsibility of subsistence entrepreneurs in subsistence marketplace. (2021). Samaratunge, Ramanie ; Azmat, Fara ; Ferdous, Ahmed.
    In: Journal of Consumer Affairs.
    RePEc:bla:jconsa:v:55:y:2021:i:1:p:8-30.

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12. Why art matters: Artistic consumer‐entrepreneurship in subsistence marketplaces. (2021). Chakrabarti, Ronika.
    In: Journal of Consumer Affairs.
    RePEc:bla:jconsa:v:55:y:2021:i:1:p:134-150.

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13. New product introductions for low-income consumers in emerging markets. (2020). Guesalaga, Rodrigo ; Bharadwaj, Sundar G ; Arunachalam, S ; Bahadir, Cem S.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:5:d:10.1007_s11747-019-00648-8.

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14. Addressing the Ethical Challenge of Market Inclusion in Base-of-the-Pyramid Markets: A Macromarketing Approach. (2020). Aiyar, Anaka ; Venugopal, Srinivas.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:164:y:2020:i:2:d:10.1007_s10551-019-04275-9.

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15. Value-Enhancing Social Responsibility: Market Reaction to Donations by Family vs. Non-family Firms with Religious CEOs. (2020). Tang, Zhenyang ; Xu, Xiaowei ; Maung, Min ; Miller, Danny.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:163:y:2020:i:4:d:10.1007_s10551-019-04381-8.

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16. The effect of social cohesion and social networks on perceptions of food availability among low-income consumers. (2020). Raju, Sekar ; Jayashankar, Priyanka.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:108:y:2020:i:c:p:316-323.

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17. Exploring the effect of environmental orientation on financial decisions of businesses at the bottom of the pyramid: Evidence from the microlending context. (2020). Pan, Xiaodan ; Calic, Goran ; Shevchenko, Anton.
    In: Business Strategy and the Environment.
    RePEc:bla:bstrat:v:29:y:2020:i:5:p:1876-1886.

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18. Analyzing Base-of-the-Pyramid Research from a (Sustainable) Supply Chain Perspective. (2019). Seuring, Stefan ; Khalid, Raja Usman.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:155:y:2019:i:3:d:10.1007_s10551-017-3474-x.

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19. Extending the Base-of-the-Pyramid Concept. (2019). Joncourt, Simon ; Greve, Katharina ; Cabrera, Karla ; Reynoso, Javier ; Gebauer, Heiko ; Valdes, Ana.
    In: Service Science.
    RePEc:inm:orserv:v:11:y:2019:i:3:p:241-261.

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20. Managing to make market agencements: The temporally bound elements of stigma in favelas. (2019). Chakrabarti, Ronika ; Mason, Katy ; Fernandes, Josi.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:95:y:2019:i:c:p:128-142.

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21. Consumer Behaviour in Subsistence Marketplaces in Cameroon, An Exploratory Study of the Village of Batoke in Limbe Sub-Division, South West Region. (2019). Njomo, Louis Mosake.
    In: International Journal of Economics and Financial Research.
    RePEc:arp:ijefrr:2019:p:184-195.

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22. Poverty reduction through entrepreneurship: incentives, social networks, and sustainability. (2018). Si, Steven ; Wu, Jie.
    In: Asian Business & Management.
    RePEc:pal:abaman:v:17:y:2018:i:4:d:10.1057_s41291-018-0039-5.

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23. Market driving at Bottom of the Pyramid (BoP): An analysis of social enterprises from the healthcare sector. (2018). Brem, Alexander ; Chakrabarti, Ronika ; Agarwal, Nivedita ; Bocken, Nancy.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:86:y:2018:i:c:p:234-244.

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24. Consumers’ Perceptions of Retail Business Ethics and Loyalty to the Retailer: The Moderating Role of Social Discount Practices. (2017). Diallo, Mbaye Fall ; Lambey-Checchin, Christine.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:141:y:2017:i:3:d:10.1007_s10551-015-2663-8.

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25. Innovation for development and poverty reduction: an integrative literature review. (2017). Martinez, Fabien ; Pansera, Mario.
    In: Post-Print.
    RePEc:hal:journl:hal-02887777.

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26. Sustainability Innovation at the Base of the Pyramid through Multi‐Sited Rapid Ethnography. (2016). Halme, Minna ; Limatoivanen, Maria ; Kallio, Galina ; Kourula, Arno ; Korsunova, Angelina ; Lindeman, Sara.
    In: Corporate Social Responsibility and Environmental Management.
    RePEc:wly:corsem:v:23:y:2016:i:2:p:113-128.

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27. When the Cupboards Are Bare: Nudging Food Pantry Clients to Healthier Foods. (2016). Wilson, Norbert.
    In: Journal of the Association for Consumer Research.
    RePEc:ucp:jacres:doi:10.1086/684476.

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28. Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets. (2016). Kundu, Kaushik ; Chaudhuri, Himadri Roy ; Sarkar, Dev Narayan.
    In: AMS Review.
    RePEc:spr:amsrev:v:6:y:2016:i:3:d:10.1007_s13162-016-0086-z.

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29. Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs. (2016). Sarkar, Soumodip ; Pansera, Mario.
    In: Sustainability.
    RePEc:gam:jsusta:v:8:y:2016:i:1:p:51-:d:61840.

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30. Moral Economy Meets Social Enterprise Community-Based Green Energy Project in Rural Burundi. (2016). Cieslik, Katarzyna.
    In: World Development.
    RePEc:eee:wdevel:v:83:y:2016:i:c:p:12-26.

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31. Analysis of Shared and Sustainable Value Creation of Companies Providing Energy Solutions at the Base of the Pyramid (BoP). (2016). Panapanaan, Virgilio ; Bruce, Tytti ; Virkki-Hatakka, Terhi ; Linnanen, Lassi.
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    RePEc:bla:bstrat:v:25:y:2016:i:5:p:293-309.

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32. Swachh Odisha: A Case on Attempting to Inculcate Healthy Sanitation Practices in Rural Odisha. (2015). Tripathi, M N.
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    RePEc:sae:anjomc:v:12:y:2015:i:2:p:109-127.

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33. Framing resource-constrained innovation at the ‘bottom of the pyramid’: Insights from an ethnographic case study in rural Bangladesh. (2015). Owen, Richard ; Pansera, Mario.
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    RePEc:eee:tefoso:v:92:y:2015:i:c:p:300-311.

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34. Wealth and health at the Base of the Pyramid: Modelling trade-offs and complementarities for fast moving dairy product case. (2015). Gold, Stefan ; Hahn, Rudiger ; Reiner, Gerald.
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    RePEc:eee:proeco:v:170:y:2015:i:pb:p:413-421.

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35. The Effect of Family Ownership on Different Dimensions of Corporate Social Responsibility: Evidence from Large US Firms. (2014). Wagner, Marcus ; Block, Joern.
    In: Business Strategy and the Environment.
    RePEc:bla:bstrat:v:23:y:2014:i:7:p:475-492.

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36. Asset or constraint: Corporate reputation and MNCs’ involvement in the least developed countries. (2013). Musteen, Martina ; Rhyne, Lawrence ; Zheng, Congcong.
    In: Journal of World Business.
    RePEc:eee:worbus:v:48:y:2013:i:3:p:321-328.

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37. Consumer innovation in the poor versus rich world: Some differences and similarities. (2012). Praceus, Sarah ; Herstatt, Cornelius.
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38. Stakeholder engagement: Building participatory and deliberative spaces in subsistence markets. (2012). Ozanne, Julie L. ; Corus, Canan.
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    RePEc:eee:jbrese:v:65:y:2012:i:12:p:1728-1735.

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39. Bridging the institutional divide: Partnerships in subsistence markets. (2012). Rivera-Santos, Miguel ; Rufin, Carlos ; Kolk, Ans.
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    RePEc:eee:jbrese:v:65:y:2012:i:12:p:1721-1727.

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40. Marketing to the Bottom of the Pyramid and subsistence markets - A research agenda. (2011). Mulky, Avinash G.
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41. Low socioeconomic class and consumer complexity expectations for new product technology. (2010). Trujillo, Carlos ; Camacho, Sonia M. ; Rosa, Jose Antonio ; Barrios, Andres.
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    RePEc:eee:jbrese:v:63:y:2010:i:6:p:538-547.

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2. The decision support matrix (DSM) approach to reducing environmental risk in farmed landscapes. (2016). Quinn, Paul F ; Wilkinson, Mark E.
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3. Decentralized versus Statistical Targeting of Anti-Poverty Programs: Evidence from Burkina Faso. (2016). Klonner, Stefan ; Sauerborn, Rainer ; Schleicher, Michael ; Souares, Aurelia ; Pacere, Athanase Narangoro .
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4. An expanded One Health model: Integrating social science and One Health to inform study of the human-animal interface. (2015). Zimicki, Susan ; Woldehanna, Sara .
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5. Characterising the nature of household vulnerability to climate variability: empirical evidence from two regions of Ghana. (2013). Antwi-Agyei, Philip ; Stringer, Lindsay ; Fraser, Evan ; Dougill, Andrew.
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7. Leadership and influence: Evidence from an artefactual field experiment on local public good provision. (2012). d'Adda, Giovanna ; Dadda, Giovanna.
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8. Understanding Access to Justice and Conflict Resolution at the Local Level in the Central African Republic. (2012). Group, World Bank.
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9. Enabling food sovereignty and a prosperous future for peasants by understanding the factors that marginalise peasants and lead to poverty and hunger. (2012). Naranjo, Sofia .
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13. Does User Participation Lead to Sense of Ownership for Rural Water Systems? Evidence from Kenya. (2012). Marks, Sara J. ; Davis, Jennifer.
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14. Planning for Climate Change in Cartagena, Colombia: Institutionalizing Alternative Approaches. (2012). Perez, Jorge Campos .
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15. Exploring the emerging facilitation and brokerage roles for agricultural extension education. (2012). KOUTSOURIS, ALEX.
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16. Facilitating Agricultural Innovation Systems: A critical realist approach. (2012). KOUTSOURIS, ALEX.
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18. Rural Demography, Public Services and Land Rights in Africa: A Village-Level Analysis in Burkina Faso. (2011). McMillan, Margaret ; Masters, William ; Kazianga, Harounan.
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19. Performance assessment of small irrigation schemes along the Mauritanian banks of the Senegal River. (2011). Seyid, Ould Mohamed Vadel, ; Poblador, Noemi ; Garcia-Bolaos, Mariana ; Dia, Mamadou ; Mateos, Luciano ; Borgia, Cecilia .
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20. Second-order cybernetics as a tool to understand why pastoralists do what they do. (2011). Kaufmann, Brigitte A..
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21. Livelihoods and agro-ecological gradients: A meso-level analysis in the Indo-Gangetic Plains, India. (2011). Erenstein, Olaf ; Thorpe, William .
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22. Globalization, Institutions, Asset Endowments and Poverty Reduction Outcomes in Africa within the Context of the Financial Crisis: Establishing a Transmission Mechanisms. (2010). Abiala, Mireille Ambiana ; Miamo, Clovis Wendji ; Choub, Peguy Christophe Faha, ; Epo, Boniface Ngah.
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23. Knowledge Management in Practice: Pitfalls and Potentials for Development. (2010). Soekijad, Maura ; Huysman, Marleen ; Ferguson, Julie.
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24. Marketing to subsistence consumers: Lessons from practice. (2010). Viswanathan, Madhu ; Weidner, Kelly L. ; Rosa, Jose Antonio.
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25. The Buddha mushroom: Conservation behavior and the development of institutions in Bhutan. (2010). Brooks, Jeremy S..
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26. Improving the proof: Evolution of and emerging trends in impact assessment methods and approaches in agricultural development. (2009). Maredia, Mywish.
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27. Towards a systemic development approach: Building on the Human-Scale Development paradigm. (2009). Max-Neef, Manfred ; Cruz, Ivonne ; Stahel, Andri .
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28. Participatory approaches for sustainable agriculture: A contradiction in terms?. (2008). Smith, Willie ; Bruges, Murray .
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29. Determining the Extent of Market and Extent of Resource for Stated Preference Survey Design Using Mapping Methods. (2008). Vajjhala, Shalini ; Evans, David ; John, Anna Mische.
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30. Determining the Extent of Market and Extent of Resource for Stated Preference Survey Design Using Mapping Methods. (2008). Vajjhala, Shalini ; Evans, David ; John, Anna Mische.
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31. Indigenous livelihoods, slash-and-burn agriculture, and carbon stocks in Eastern Panama. (2007). Tschakert, Petra ; Coomes, Oliver T. ; Potvin, Catherine.
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32. Assessing Natural Resource Management Challenges in Senegal Using Data from Participatory Rural Appraisals and Remote Sensing. (2006). Brown, Molly E..
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33. Implications of transdisciplinarity for sustainability research. (2006). Wiesmann, Urs ; Rist, Stephan ; Hadorn, Gertrude Hirsch ; Bradley, David ; Pohl, Christian.
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34. Donor participatory governance evaluation: initial trends, implications, opportunities, constraints. (2004). Kapoor, Ilan.
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35. External Support During the Transition Phase: Roles for Humanitarian Aid and Development Assistance from a Village Perspective. (2004). Owens, Trudy.
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36. The Quality of Science in Participatory Research: A Case Study from Eastern Zambia. (2002). Peterson, Jennifer S. ; Gladwin, Christina H. ; Mwale, Abiud C..
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37. Adapting to Adjustment: Smallholder Livelihood Strategies in Southern Malawi. (2001). Mwale, Blessings ; Orr, Alastair.
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38. Understanding the Links Between Conservation and Development in the Bamenda Highlands, Cameroon. (2001). Thomas, David H. L., ; Neba, Sama E. ; Khen, Mbony W. ; Gardner, Anne A. ; Abbot, Joanne I. O., .
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39. Rapid Rural Appraisal in Humid Tropical Forests: An Asset Possession-Based Approach and Validation Methods for Wealth Assessment Among Forest Peasant Households. (2000). Takasaki, Yoshito ; Coomes, Oliver T. ; Barham, Bradford L..
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40. Process Approaches to Development: Theory and Sri Lankan Practice. (1999). Bond, Richard ; Hulme, David.
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41. Adapting to Dams: Agrarian Change Downstream of the Tiga Dam, Northern Nigeria. (1999). Adams, William M. ; Thomas, David H. L., .
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42. NGO Performance - What Breeds Success? New Evidence from South Asia. (1999). Edwards, Michael.
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43. Participatory Rural Appraisal: extending the research methods base. (1999). Loader, R. ; Amartya, L..
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44. Community history and rural development: why some farmers participate more readily than others. (1999). Visitacion, E. ; Walters, B. B. ; Cardano, A. ; Cadelina, A..
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45. Incorporating local history into planning documents: A case study from Guinea, West Africa. (1998). Astone, Jennifer.
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46. The participatory approach: Contradiction and co-option in Burkina Faso. (1998). Michener, Victoria J..
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47. Socioeconomic stratification by wealth ranking: Is it valid?. (1997). Evans, Timothy G. ; Mohammed, Rafi ; Farnsworth, Jennifer ; Adams, Alayne M..
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48. An ecological economic approach to forest and biodiversity conservation: The case of vanuatu. (1997). Tacconi, Luca.
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49. Participatory approaches in government bureaucracies: Facilitating the process of institutional change. (1995). Thompson, John.
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50. Participatory learning for sustainable agriculture. (1995). Pretty, Jules N..
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