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A study of the antecedents of slogan liking. (2014). Thomas, Sunil ; Kumar, Piyush ; Dass, Mayukh ; Kohli, Chiranjeev.
In: Journal of Business Research.
RePEc:eee:jbrese:v:67:y:2014:i:12:p:2504-2511.

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  1. Advertising creativity and its effects: a meta-analysis of the moderating role of modality. (2023). Darley, William K ; Lim, Jeen-Su.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:34:y:2023:i:1:d:10.1007_s11002-022-09627-6.

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  2. Recall Bias of Environmental Campaigns. (2022). Limardi, Michela.
    In: Working Papers.
    RePEc:hal:wpaper:hal-04102538.

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  3. Recall Bias of Environmental Campaigns. (2022). Limardi, Michela.
    In: Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers).
    RePEc:hal:cesptp:hal-04102538.

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  4. The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study. (2018). Galvo, Susana ; Silveira, Paulo Duarte ; Bogas, Paulo.
    In: European Research Studies Journal.
    RePEc:ers:journl:v:vi:y:2018:i:1:p:3-13.

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  5. The Influence of Customer Retention Time on Slogan Recall and Recognition: An Empirical Study. (2018). Silveira, Paulo ; Galvo, Susana ; Bogas, Paulo.
    In: International Journal of Economics & Business Administration (IJEBA).
    RePEc:ers:ijebaa:v:vi:y:2018:i:1:p:3-13.

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  6. Men hate it, women love it: Guilty pleasure advertising messages. (2018). Thomas, Sunil ; Lancellotti, Matthew P.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:85:y:2018:i:c:p:271-280.

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  7. €œYes They Can?€ - An Empirical Study on the Effect of Slogans in Brand Awareness. (2017). Galvo, Susana ; Silveira, Paulo ; Penteado, Graa.
    In: Book chapters-LUMEN Proceedings.
    RePEc:lum:prchap:01-75.

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  8. Slogan recall effects on marketplace behaviors: The roles of external search and brand assessment. (2017). Janakiraman, Narayan ; Briggs, Elten.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:80:y:2017:i:c:p:98-105.

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  40. Advertising Spending and Quality for Services: The Role of Capacity. (2003). Horstmann, Ignatius ; Moorthy, Sridhar.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:1:y:2003:i:3:p:337-365.

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  41. Effet du parrainage sur limage de marque : le rôle de la congruence. (2003). Fleck-Dousteyssier, Nathalie.
    In: Economics Papers from University Paris Dauphine.
    RePEc:dau:papers:123456789/3605.

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  42. Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude. (2002). Jain, S. C. ; Moon, B. J..
    In: International Business Review.
    RePEc:eee:iburev:v:11:y:2002:i:2:p:117-138.

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  43. Brand detachment: Conceptualization, antecedents and proposition of a measurement scale. (2002). Perrin-Martinenq, Delphine.
    In: Economics Papers from University Paris Dauphine.
    RePEc:dau:papers:123456789/4261.

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  44. Describing and Measuring Emotional Response to Shopping Experience. (2000). Eroglu, Sevgin A. ; Machleit, Karen A..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:49:y:2000:i:2:p:101-111.

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  45. Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand. (1999). Coulter, Keith S. ; Punj, Girish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:45:y:1999:i:1:p:47-58.

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  46. Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers. (1998). Mahajan, Vijay ; Desai, Kalpesh Kaushik.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:309-324.

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  47. Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude. (1998). Park, Jong Hee ; MacInnis, Deborah J. ; Yoo, Changjo .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:253-263.

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  48. Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia. (1998). Havlena, William J. ; Holak, Susan L..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:217-226.

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  49. The Role of Affect in Marketing. (1998). Erevelles, Sunil.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:199-215.

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  50. Mood-regulatory self-gifts: Development of a conceptual framework. (1997). Laaksonen, Martti ; Luomala, Harri T..
    In: Journal of Economic Psychology.
    RePEc:eee:joepsy:v:18:y:1997:i:4:p:407-434.

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