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2. Exploring brand purpose dimensions for non-profit organizations. (2021). Siuki, Helen ; Webster, Cynthia M ; Mirzaei, Abas.
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2. From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity. (2024). Lee, Zoe ; Ekinci, Yuksel ; Vredenburg, Jessica ; Spry, Amanda.
   In: Journal of Brand Management.
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4. Why do people donate online? A perspective from dual credibility transfer. (2023). Purwaningsih, Mardiana ; Khairiyah, Latifatul ; Phusavat, Kongkiti ; Purwandari, Betty ; Hidayanto, Achmad Nizar ; Ayuning, Nur Fitriah.
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