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2. Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents. (2023). Garg, Prerna ; Pandey, Anoop.
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3. Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background. (2021). Zhou, Zhimin ; Ding, YI ; Feng, Wenting ; Ke, Nianman.
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4. Branding the hotel industry: The effect of step-up versus step-down brand extensions. (2021). Opoku, Robert ; Oghazi, Pejvak ; Hultman, Magnus ; Papadopoulou, Christina.
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5. Cognitive foundations of firm internationalization: A systematic review and agenda for future research. (2020). Pajunen, Kalle ; Niittymies, Aleksi.
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6. Measuring brand image: a systematic review, practical guidance, and future research directions. (2019). Decker, Reinhold ; Kottemann, Pascal ; Boger, Daniel ; Plumeyer, Anja.
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7. How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode. (2019). Sultan, Parves ; Wong, Ho Yin.
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8. Study abroad programs as a service convergence: an international marketing approach. (2018). Shin, Minsuk M ; Lee, Jiwon ; Noh, Eun Jeong.
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   RePEc:spr:svcbiz:v:12:y:2018:i:2:d:10.1007_s11628-017-0345-6.

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