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The Effectiveness of Telescopic Ads Delivered Via Interactive Digital Television: The Impact of the Amount of Information and the Level of Interactivity on Brand Responses. (2010). Cauberghe, Verolien ; de Pelsmacker, Patrick.
In: Journal of Interactive Marketing.
RePEc:eee:joinma:v:24:y:2010:i:4:p:297-308.

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  1. The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science. (2022). Tzeng, Janice ; Sullivan, Helen W ; Viator, Catherine ; Southwell, Brian G ; Odonoghue, Amie C ; Kahwati, Leila C ; Giombi, Kristen ; Hoover, Juliana.
    In: PLOS ONE.
    RePEc:plo:pone00:0263339.

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  2. Shaping e-retailer€™s website personality: The importance of experiential marketing. (2013). Shobeiri, Saeed ; Laroche, Michel ; Mazaheri, Ebrahim.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:20:y:2013:i:1:p:102-110.

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  3. The Effectiveness of Branded Mobile Phone Apps. (2011). Bellman, Steven ; Treleaven-Hassard, Shiree ; Potter, Robert F ; Robinson, Jennifer A ; Varan, Duane.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:25:y:2011:i:4:p:191-200.

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  35. How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace. (2009). Varadarajan, Rajan ; Gupta, Pranjal ; Yadav, Manjit S.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:85:y:2009:i:2:p:159-176.

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  36. Online social capital: Understanding e-impulse buying in practice. (2009). de Kervenoael, Ronan ; Palmer, Mark ; Selcen, D.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:16:y:2009:i:4:p:320-328.

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  37. An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness. (2009). Schaedel, Ute ; Malthouse, Edward C ; Calder, Bobby J.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:23:y:2009:i:4:p:321-331.

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  38. Information search and consideration set formation in a web-based store environment. (2009). Moore, Robert ; Punj, Girish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:62:y:2009:i:6:p:644-650.

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  39. Beyond trial: Consumer assimilation of electronic channels. (2008). Johnson, Devon S.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:22:y:2008:i:2:p:28-44.

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  40. Creating emotions via B2C websites. (2008). Spence, Mark T. ; Jones, Marilyn Y. ; Vallaster, Christine.
    In: Business Horizons.
    RePEc:eee:bushor:v:51:y:2008:i:5:p:419-428.

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  41. Research Note---Investigating the Influence of the Functional Mechanisms of Online Product Presentations. (2007). Jiang, Zhenhui ; Benbasat, Izak.
    In: Information Systems Research.
    RePEc:inm:orisre:v:18:y:2007:i:4:p:454-470.

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  42. Responses to complex pricing signals: Theory, evidence and implications for road pricing. (2007). Bonsall, Peter ; Maule, John ; Beale, JO ; Shires, Jeremy ; Matthews, Bryan.
    In: Transportation Research Part A: Policy and Practice.
    RePEc:eee:transa:v:41:y:2007:i:7:p:672-683.

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  43. Developing effective e-recruiting websites: Insights for managers from marketers. (2007). Liu, Yuping ; Maurer, Steven D..
    In: Business Horizons.
    RePEc:eee:bushor:v:50:y:2007:i:4:p:305-314.

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  44. Research Note: Individual Cognition and Dual-Task Interference in Group Support Systems. (2006). Heninger, William G ; Hilmer, Kelly Mcnamara ; Dennis, Alan R.
    In: Information Systems Research.
    RePEc:inm:orisre:v:17:y:2006:i:4:p:415-424.

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  45. PRESCRIPTION IN ONLINE SHOPPING : PROPOSAL OF A CONCEPTUAL FRAMEWORK BASED ON WINE SELLING ON THE INTERNET. (2006). Stenger, Thomas.
    In: Post-Print.
    RePEc:hal:journl:hal-01631076.

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  46. Scales or Stars? Consumer Preferences for Food Quality Signals. (2006). Hooker, Neal ; Shang, Wenjing.
    In: 2006 Annual meeting, July 23-26, Long Beach, CA.
    RePEc:ags:aaea06:21237.

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  47. Modeling the Clickstream: Implications for Web-Based Advertising Efforts. (2003). Novak, Thomas P. ; Chatterjee, Patrali ; Hoffman, Donna L..
    In: Marketing Science.
    RePEc:inm:ormksc:v:22:y:2003:i:4:p:520-541.

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  48. Electronic agents on the Internet: A new way to satisfy the consumer?. (2003). Rolland, Sylvie ; Wallet-Wodka, Deborah .
    In: Post-Print.
    RePEc:hal:journl:halshs-00143040.

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  49. When choices give in to temptations: Explaining the disagreement among importance measures. (2003). Barlas, Sema.
    In: Organizational Behavior and Human Decision Processes.
    RePEc:eee:jobhdp:v:91:y:2003:i:2:p:310-321.

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  50. Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. (2000). Trifts, Valerie ; Haubl, Gerald.
    In: Marketing Science.
    RePEc:inm:ormksc:v:19:y:2000:i:1:p:4-21.

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