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4. Price Promotions: Enablers or Obstacles for Brand-Led Innovation Adoption – A Double-Hurdle Approach. (2017). Kuntner, Tobias ; Teichert, Thorsten.
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5. An agent-based simulation of customer multi-channel choice behavior. (2015). Stummer, Christian ; Sonderegger-Wakolbinger, Lea .
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6. Can the new label make a difference? Comparing consumer attention towards the current versus proposed Nutrition Facts panel.. (2015). Grebitus, Carola ; Davis, George ; Xie, YI.
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7. The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts. (2014). Roman, Sergio ; Riquelme, Isabel .
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8. The development of loyalty among novice and experienced customers of sport and fitness centres. (2014). Avourdiadou, Sevastia ; Theodorakis, Nicholas D..
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9. Emergency purchasing situations: Implications for consumer decision-making. (2014). Voyer, Benjamin G. ; Samson, Alain .
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10. Intended brand associations: Do they really drive consumer response?. (2014). von Wallpach, Sylvia ; Koll, Oliver.
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11. Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength. (2014). Orth, Ulrich R. ; Henderson, Pamela W. ; Malkewitz, Keven ; Giese, Joan L..
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