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Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. (2019). Reutterer, Thomas ; Schroder, Nadine ; Hruschka, Harald ; Falke, Andreas.
In: Journal of Interactive Marketing.
RePEc:eee:joinma:v:47:y:2019:i:c:p:181-197.

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  4. Analyzing browsing across websites by machine learning methods. (2022). Hruschka, Harald ; Falke, Andreas.
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  41. Detecting Indicators for Startup Business Success: Sentiment Analysis Using Text Data Mining. (2019). Palos-Sanchez, Pedro ; Saura, Jose Ramon ; Grilo, Antonio.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:3:p:917-:d:204896.

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  42. Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. (2019). Reutterer, Thomas ; Schroder, Nadine ; Hruschka, Harald ; Falke, Andreas.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:47:y:2019:i:c:p:181-197.

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  43. Its Not Just What You Say, But How You Say It: The Effect of Language Style Matching on Perceived Quality of Consumer Reviews. (2019). Xie, Ying ; Zhang, Jurui ; Liu, Angela Xia.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:46:y:2019:i:c:p:70-86.

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  44. Seeing the wood for the trees: How machine learning can help firms in identifying relevant electronic word-of-mouth in social media. (2019). Araujo, Theo ; Bernritter, Stefan F ; van Noort, Guda.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:36:y:2019:i:3:p:492-508.

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  45. Unstructured data in marketing. (2018). Marinova, Detelina ; Balducci, Bitty.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:46:y:2018:i:4:d:10.1007_s11747-018-0581-x.

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  46. Leisure Motivation and Satisfaction: A Text Mining of Yoga Centres, Yoga Consumers, and Their Interactions. (2018). Jia, Susan.
    In: Sustainability.
    RePEc:gam:jsusta:v:10:y:2018:i:12:p:4458-:d:186021.

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  47. A multidisciplinary perspective of big data in management research. (2017). Wang, Xiaojun ; Amankwah-Amoah, Joseph ; Sheng, Jie.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:191:y:2017:i:c:p:97-112.

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  48. Investigating the effect of quality of grammar and mechanics (QGAM) in online reviews: The mediating role of reviewer crediblity. (2017). Ketron, Seth.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:81:y:2017:i:c:p:51-59.

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  49. Structural forecasts for marketing data. (2017). Allenby, Greg M.
    In: International Journal of Forecasting.
    RePEc:eee:intfor:v:33:y:2017:i:2:p:433-441.

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  50. Digital marketing: A framework, review and research agenda. (2017). Kannan, P K ; Li, Hongshuang Alice.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:34:y:2017:i:1:p:22-45.

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