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A Transaction Utility Approach for Bidding in Second-Price Auctions. (2020). Akay, Yalin ; Sayman, Serdar.
In: Journal of Interactive Marketing.
RePEc:eee:joinma:v:49:y:2020:i:c:p:86-93.

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  1. A Game-theoretic Model of the Consumer Behavior Under Pay-What-You-Want Pricing Strategy. (2022). Ashrafimoghari, Vahid ; Suchow, Jordan W.
    In: Papers.
    RePEc:arx:papers:2207.08923.

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  2. Empirical Analyses of Nonlinear Effects of Reserve Prices on Ending Prices in Online Auctions. (2021). Popkowski Leszczyc, Peter ; Zhang, Zelin.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:54:y:2021:i:c:p:86-102.

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References

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  3. Heyman, James E. ; Orhun, Yesim ; Ariely, Dan Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations. 2004 Journal of Interactive Marketing. 18 7-21
    Paper not yet in RePEc: Add citation now
  4. Hossain, Tanjim Learning by Bidding. 2008 The Rand Journal of Economics. 39 509-529

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  11. Mazumdar, Tridib ; Raj, S.P. ; Sinha, Indrajit Reference Price Research: Review and Propositions. 2005 Journal of Marketing. 69 84-102
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  12. Noussair, Charles ; Robin, Stephane ; Ruffieux, Bernard Revealing Consumers' Willingness-to-Pay: A Comparison of the BDM Mechanism and the Vickrey Auction. 2004 Journal of Economic Psychology. 25 725-741

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  18. Wilcox, Ronald T. Experts and Amateurs: The Role of Experience in Internet Auctions. 2000 Marketing Letters. 11 363-374
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  19. Zeithammer, Robert ; Adams, Christopher The Sealed-Bid Abstraction in Online Auctions. 2010 Marketing Science. 29 964-987

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