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Chung, H. ; Lee, E. Store brand quality and retailers product line design. 2017 J Retail. 93 527-540
Mills, D.E. Why retailers sell private labels. 1995 J Econ Manag Strategy. 4 509-528
Sayman, S. ; Hoch, S.J. ; Raju, J.S. Positioning of store brands. 2002 Market Sci. 21 378-397
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