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8. €˜Im like you, youre like me, we make a great brand community!€™ Similarity and childrens brand community participation.. (2020). Baxter, Stacey ; Hook, Margurite ; Kulczynski, Alicia.
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10. How psychological ownership stimulates participation in online brand communities? The moderating role of member type. (2019). Kumar, Jitender.
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5. The gift of co-creation: what motivates customers to participate. (2020). Coates, Nick ; Ind, Nicholas ; Lerman, Katrina.
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6. Enhancing Marketing Performance Through Enterprise-Initiated Customer Engagement. (2020). Marolt, Marjeta ; Zimmermann, Hans-Dieter ; Pucihar, Andreja.
   In: Sustainability.
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7. Perceived Sustainability and Customer Engagement in the Online Shopping Environment: The Rational and Emotional Perspectives. (2020). Sun, Xiaojing ; Chen, Xiao ; Yan, Dongwei ; Wen, Decheng.
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8. Is it all about consumer engagement? Explaining continuance intention for utilitarian and hedonic service consumption. (2020). Leppniemi, Matti ; Hepola, Janne ; Karjaluoto, Heikki.
   In: Journal of Retailing and Consumer Services.
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9. Drivers of brand community engagement. (2020). Kumar, Vikas.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:54:y:2020:i:c:s096969891830777x.

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10. The role of customer online brand experience in customers intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine. (2020). PORCU, LUCIA ; Kayed, Rasem N ; Yasin, Mahmoud ; Libana-Cabanillas, Francisco.
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11. Understanding online event experience: The importance of communication, engagement and interaction. (2020). Biscaia, Rui ; Kharouf, Husni ; Hickman, Ellie ; Garcia-Perez, Alexeis.
    In: Journal of Business Research.
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12. Digital ecosystem and consumer engagement: A socio-technical perspective. (2020). Dessart, Laurence ; Veloutsou, Cleopatra ; Morgan-Thomas, Anna.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:121:y:2020:i:c:p:713-723.

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13. Stakeholder engagement in co-creation processes for innovation: A systematic literature review and case study. (2020). Correia, Sandra Maria ; Bilro, Ricardo Godinho ; Romero, Jaime.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:119:y:2020:i:c:p:388-409.

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14. Our conditional love for the underdog: The effect of brand positioning and the lay theory of achievement on WOM. (2020). He, YI ; You, YA ; Chen, Qimei.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:118:y:2020:i:c:p:210-222.

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15. Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. (2020). Yoon, Sukki ; Rialti, Riccardo ; Filieri, Raffaele ; Zollo, Lamberto.
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16. Customers’ motivation to engage with luxury brands on social media. (2020). Gorton, Matthew ; Bazi, Saleh ; Filieri, Raffaele.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:112:y:2020:i:c:p:223-235.

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17. S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM. (2019). Chen, Tom ; Srivastava, Rajendra K ; Hollebeek, Linda D.
    In: Journal of the Academy of Marketing Science.
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18. Contextualising social capital in online brand communities. (2019). Meek, Stephanie ; Ryan, Maria M ; Ogilvie, Madeleine ; Lambert, Claire.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:26:y:2019:i:4:d:10.1057_s41262-018-00145-3.

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19. CUSTOMER BRAND ENGAGEMENT BEHAVIOR IN ONLINE BRAND COMMUNITIES. (2019). Shahid, Hamza ; Iqbal, Arqam.
    In: Journal of Marketing and Logistics (JML).
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20. Examining Drivers of Brand Community Engagement: The Moderation of Product, Brand and Consumer Characteristics. (2019). Zheng, Shiyong ; Liao, Junyun ; Wang, Jintang.
    In: Sustainability.
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21. The Effect of Brand Experience on Customers’ Engagement Behavior within the Context of Online Brand Communities: The Impact on Intention to Forward Online Company-Generated Content. (2019). PORCU, LUCIA ; Yasin, Mahmoud ; Liebana-Cabanillas, Francisco.
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22. Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality. (2019). Shanahan, Tyler ; Tran, Trang P ; Taylor, Erik C.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:47:y:2019:i:c:p:57-65.

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23. Social commerce as social networking. (2019). Elnahla, Nada ; McShane, Lindsay ; Doha, Ahmed.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:47:y:2019:i:c:p:307-321.

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24. How psychological ownership stimulates participation in online brand communities? The moderating role of member type. (2019). Kumar, Jitender.
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25. Undesirable Effects of Retail Therapy on Consumer Emotions and Consumer-Based Brand Equity (CBBE). (2018). Ekinci, Yuksel ; Ifci, Serta.
    In: MIC 2018: Managing Global Diversities; Proceedings of the Joint International Conference, Bled, Slovenia, 30 May–2 June 2018.
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26. Antecedents and consequences of participation in brand communities: a literature review. (2018). Baxter, Stacey ; Hook, Margurite ; Kulczynski, Alicia.
    In: Journal of Brand Management.
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27. The Activity Evaluation Model and Sustainable Interactive Management Strategies of Online User Innovation Community. (2018). Wang, Zhigang ; Wu, Shaobao.
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28. Examining online social brand engagement: A social presence theory perspective. (2018). Osei-Frimpong, Kofi ; McLean, Graeme.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:128:y:2018:i:c:p:10-21.

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29. Brand community relationships transitioning into brand relationships: Mediating and moderating mechanisms. (2018). Nayak, Jogendra Kumar ; Kumar, Jitender.
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30. Customer engagement behaviors: The role of service convenience, fairness and quality. (2018). Lassar, Walfried M ; Shekhar, Vaibhav ; Chen, Tom ; Roy, Sanjit Kumar.
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31. Brand engagement and search for brands on social media: Comparing Generations X and Y in Portugal. (2018). Bento, Marisa ; Martinez, Luis F.
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    RePEc:eee:joreco:v:43:y:2018:i:c:p:234-241.

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32. On the relationship between consumer-brand identification, brand community, and brand loyalty. (2018). Santos, Zlia Raposo ; Coelho, Pedro Simes ; Rita, Paulo.
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33. Seriously Engaged Consumers: Navigating Between Work and Play in Online Brand Communities. (2018). de Almeida, Stefania Ordovas ; Dalmoro, Marlon ; Dos, Joo Pedro ; Scaraboto, Daiane.
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34. Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks. (2018). Ro, Young K ; Rauschnabel, Philipp A ; He, Jun.
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35. Are loyalty program members really engaged? Measuring customer engagement with loyalty programs. (2018). Bruneau, Virginie ; Swaen, Valerie ; Zidda, Pietro.
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36. Facilitating customer adherence to complex services through multi-interface interactions: The case of a weight loss service. (2018). Hibbert, S A ; Temerak, M S ; Winklhofer, H.
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37. Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media. (2018). Tossan, Vesselina ; Simon, Franoise.
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38. Person-environment fit, commitment, and customer contribution in online brand community: A nonlinear model. (2018). Zhou, Yujie ; Sun, Yongqiang ; Li, Yang-Jun ; Shen, Xiao-Liang.
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39. Employee brand engagement on social media: Managing optimism and commonality. (2018). Ferreira, Joao ; Kietzmann, Jan ; Botha, Elsamari ; Pitt, Christine S.
    In: Business Horizons.
    RePEc:eee:bushor:v:61:y:2018:i:4:p:635-642.

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40. To reward or develop identification in online brand communities: evidence from emerging markets. (2017). Wang, Yonggui ; Hua, Ying ; Ma, Shuang.
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    RePEc:taf:titdxx:v:23:y:2017:i:3:p:579-596.

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41. Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Messer, Uwe ; Rauschnabel, Philipp A ; Brech, Felicitas M ; Vander, Brian A ; Ivens, Bjoern S.
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42. Passion at first sight: how to engage users in social commerce contexts. (2017). Martin-De, Maria Jose ; Jimenez-Martinez, Julio ; Herrando, Carolina.
    In: Electronic Commerce Research.
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43. Understanding collaborative consumption: Test of a theoretical model. (2017). Barnes, Stuart J ; Mattsson, Jan.
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    RePEc:eee:tefoso:v:118:y:2017:i:c:p:281-292.

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44. THE LINKS BETWEEN SOCIAL MOTIVATIONAL ENGAGEMENTS, BRAND COMMUNITY COMMITMENT AND REPURCHASE INTENTION ACROSS ONLINE BRAND COMMUNITIES. (2016). Palaima, Tomas ; Aasas, Ramunas ; Mironidze, Lasha .
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45. Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions. (2016). Azar, Salim L ; Vacas-De, Leonor ; Machado, Joana Cesar ; Mendes, Ana.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:23:y:2016:i:2:d:10.1057_bm.2016.3.

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46. Consumer adoption of No Junk Mail stickers: An extended planned behavior model assessing the respective role of store flyer attachment and perceived intrusiveness. (2016). Simon, Franoise.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:29:y:2016:i:c:p:12-21.

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47. Employees Company Reputation-related Social Media Competence: Scale Development and Validation. (2016). Schaarschmidt, Mario ; von Kortzfleisch, Harald ; Walsh, Gianfranco.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:36:y:2016:i:c:p:46-59.

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48. Each can help or hurt: Negative and positive word of mouth in social network brand communities. (2016). Schnittka, Oliver ; Relling, Marleen ; Johnen, Marius ; Sattler, Henrik.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:1:p:42-58.

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49. Swapping bricks for clicks: Crowdsourcing longitudinal data on Amazon Turk. (2015). Daly, Timothy M ; Nataraajan, Rajan.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:12:p:2603-2609.

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50. The impact of relational drivers on customer brand engagement and brand outcomes. (). Nyadzayo, Munyaradzi W ; Johnson, Lester W ; Leckie, Civilai.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00198-3.

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