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   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004496.

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5. More expectations, more disappointments: Ego depletion in uncertain promotion. (2022). Jiao, Sijing ; Tang, Jiansheng ; Zhou, Jiamin ; Zheng, Chundong.
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   RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000091.

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   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004041.

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2. Uncertainty marketing tactics: An overview and a unifying framework. (2024). Nikolova, Hristina ; Kovacheva, Aleksandra.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:52:y:2024:i:1:d:10.1007_s11747-023-00941-7.

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3. From redesign to revenue: Measuring the effects of servicescape remodeling on customer lifetime value. (2024). Valentini, Tony ; Castran, Herbert ; Roederer, Claire.
   In: Journal of Retailing and Consumer Services.
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4. What retail apocalypse? A Delphi forecast of commercial space demand in the Toronto region. (2024). Hernandez, Tony ; Daniel, Christopher.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004216.

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5. Empowering retailers: A bounded rationality perspective to enhancing omnichannel journey satisfaction. (2023). Vilches-Montero, Sonia ; Muthaffar, Aisha.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002874.

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6. The effect of exclusive distribution on the sales of ready-made meals in online retail. (2023). Cho, Seonghwan ; Kim, Nayeong ; Moon, Junghoon ; Lee, Dongmin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002527.

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7. The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions: The role of offline store. (2023). Gong, Yeming ; Xu, Xianhao ; Chiang, Chung-Yean ; Xie, Chaohong.
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   RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003204.

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8. Alternative modes of entry in franchising. (2023). Rosado-Serrano, Alexander ; Navarro-Garcia, Antonio.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010645.

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9. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context. (2023). Cuesta-Valio, Pedro ; Gutierrez-Rodriguez, Pablo ; Nunez-Barriopedro, Estela ; Garcia-Henche, Blanca.
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10. Effects of the in-store crowd and employee perceptions on intentions to revisit and word-of-mouth via transactional satisfaction: A SOR approach. (2022). Hombourger-Bars, Sabrina ; Errajaa, Karim ; Audrain-Pontevia, Anne-Franoise.
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11. The harmonious role of channel integration and logistics service in Omnichannel retailing: The case of IKEA. (2022). Hsu, Ping-Yu ; Prassida, Grandys Frieska.
    In: Journal of Retailing and Consumer Services.
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12. More expectations, more disappointments: Ego depletion in uncertain promotion. (2022). Jiao, Sijing ; Tang, Jiansheng ; Zhou, Jiamin ; Zheng, Chundong.
    In: Journal of Retailing and Consumer Services.
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    In: Journal of Retailing and Consumer Services.
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15. Digitalization driven retail business model innovation: Evaluation of past and avenues for future research trends. (2022). Mostaghel, Rana ; Parida, Vinit ; Sohrabpour, Vahid ; Oghazi, Pejvak.
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16. Consumer’s response to conditional promotions in retailing: An empirical inquiry. (2022). Pereira, Vijay ; Dewani, Prem ; Nigam, Achint ; Behl, Abhishek.
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17. Taking a chance for a discount: An investigation into consumers’ choice of probabilistic vs. sure price promotions. (2022). Singh, Surendra N ; Chatterjee, Promothesh ; Attari, Amin.
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18. Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions. (2021). Wagner, Udo ; Akbari, Karl.
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19. Is Facebook an effective tool to access foreign markets? Evidence from international export performance of fashion firms. (2021). Chierici, Roberto ; Chiacchierini, Claudio ; di Gregorio, Angelo ; Mazzucchelli, Alice.
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21. Online channel adoption in supermarket retailing. (2021). Frasquet, Marta ; Ieva, Marco ; Ziliani, Cristina.
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22. How reward uncertainty influences subsequent donations: The role of mental accounting. (2021). Xu, Xiaobing ; Chen, Rong ; Shi, Haijiao.
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23. Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices. (2020). Marco, Savastano.
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25. Consumer Reactance to Promotional Favors. (2020). Bertini, Marco ; Aydinli, Aylin.
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26. The effectiveness of random discounts for migrating customers to the mobile channel. (2020). Zhang, Sha.
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    RePEc:eee:jbrese:v:110:y:2020:i:c:p:272-281.

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27. A comparative analysis of marketing promotions and implications for data analytics. (2020). Vasudev, Vinay ; Khouja, Moutaz ; Subramaniam, Chandra.
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    RePEc:eee:ijrema:v:37:y:2020:i:1:p:151-174.

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28. On the Profitability of Stacked Discounts: Identifying Revenue and Cost Effects of Discount Framing. (2019). Chen, Haipeng (Allan) ; Ertekin, Necati ; Shulman, Jeffrey D.
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29. Disentangling the effects of promotion mix on new product sales: An examination of disaggregated drivers and the moderating effect of product class. (2018). Cockrell, Seth ; Calantone, Roger J ; Chaudhuri, Malika ; Voorhees, Clay M.
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30. New developments in behavioral pricing research. (2017). Koschate-Fischer, Nicole ; Wullner, Katharina .
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31. When Retailing and Las Vegas Meet: Probabilistic Free Price Promotions. (2017). Mazar, Nina ; Shampanier, Kristina ; Ariely, Dan.
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32. The impact of instant reward programs and bonus premiums on consumer purchase behavior. (2017). Non, Marielle ; Minnema, Alec.
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33. Mobile Advertising: A Framework and Research Agenda. (2016). Spann, Martin ; Bart, Yakov ; Zubcsek, Peter Pal ; Grewal, Dhruv.
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