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35. Professionalized consumption and identity transformations in the field of eSports. (2016). Seo, Yuri.
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36. Subcultural escapades via music consumption: Identity transformations and extraordinary experiences in Dionysian music subcultures. (2016). Ulusoy, Emre.
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37. Strategy narratives and wellbeing challenges: The role of everyday self-presentation. (2016). Hogg, Margaret K ; Keeling, Debbie Isobel ; Liu, Chihling.
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38. Being sub-culturally authentic and acceptable to the mainstream: Civilizing practices and self-authentication. (2016). Healy, Michael John ; Beverland, Michael B.
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39. Transformation, transcendence, and temporality in theatrical consumption. (2016). Saren, Michael ; Goulding, Christina.
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40. Turning point of transformation: Consumer communities, identity projects and becoming a serious dog hobbyist. (2016). Syrjala, Henna.
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41. Classifying and classified: An interpretive study of the consumption of cruises by the “new” Brazilian middle class. (2016). Rocha, Everardo ; da Rocha, Angela ; Coelho, Ana Raquel .
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42. Customer Vs. E-tailer: How Tablet Affects Mobile Commerce. (2016). Olaleye, Sunday Adewale.
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43. Democratization or else vulgarization of cultural capital? The role of social networks in theater’s audience behavior. (2015). Milano, Carmela.
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44. La segmentation ethnique en marketing : un outil de maintien de la domination sociale en France.. (2015). Zouaghi, Sondes.
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45. Strategic brand management: Archetypes for managing brands through paradoxes. (2015). Tronvoll, BÃ¥rd, ; Hogstrom, Claes ; Gustafsson, Anders.
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46. Consumer brand relationships research: A bibliometric citation meta-analysis. (2015). Fetscherin, Marc ; Heinrich, Daniel.
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47. Relationship advertising: How advertising can enhance social bonds. (2015). de Waal, Timothy .
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48. Doing well while doing good? An integrative review of marketing criticism and response. (2015). Stoeckl, Verena E ; Luedicke, Marius K.
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49. Reflexive introspection: Methodological insights from four ethnographic studies. (2015). Chitakunye, Pepukayi ; Takhar-Lail, Amandeep .
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50. La prise de conscience et les compétences du client dans les situations de précarisation : vers un modèle du 4D Knowledge Marketing au service de la Stratégie Europe 2020. (2014). Louyot-Gallicher, Marie ; Curbatov, Oleg.
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51. Les comportements de simplicité volontaire : une lecture à travers la littérature du soufisme en Islam. (2014). Houssaini, Abdellah ; Balambo, Mohammed Amine.
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52. Progettare la comunicazione e l?esperienza di marca in-store: il contributo della cct. (2014). Massara, Francesco.
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53. L?applicazione delle nanotecnologie al neuromarketing: rassegna e proposizioni. (2014). Prete, Maria Irene ; Guido, Gianluigi ; Mileti, Antonio.
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54. Hyperfiliation and cultural citizenship: African American consumer acculturation. (2014). Bradford, Tonya Williams ; Sherry, John F..
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55. Consumer culture in a post-postmodern world. (2013). Cova, Bernard.
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56. B2B vs. B2C: an empirical attempt to bridge the gap. (2013). Pedeliento, Giuseppe ; Andreini, Daniela.
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57. Il consumo giovanile di bevande alcoliche: un?indagine su alcuni modelli comportamentali. (2013). Di Vita, Giuseppe ; Foresta, Gianluca ; Zarba, Carla.
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58. Identity-motivated marketing relationships: research synthesis, controversies, and research agenda. (2012). Lam, Son K.
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59. Romanian Advertising between Specificity and Globalization. A Comparative Analysis of Local and International Brands. (2012). Moraru, Mdlina.
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60. Postmodern paradoxes in Thai-Asian consumer identity. (2012). Tiwsakul, Rungpaka Amy ; Hackley, Chris.
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61. The Knowledge Marketing and competencies of customer for the co-creation. (2011). Louyot-Gallicher, Marie ; Curbatov, Oleg.
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62. LA « COMPETENCE DU CONSOMMATEUR » DANS LE RENOUVELLEMENT DES THEORIES DU MARKETING. (2010). Bonnemaizon, Audrey ; Teletska, Tatyana ; Curbatov, Oleg ; Louyot-Gallicher, Marie.
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63. Un regard croisé sur les compétences du consommateur : vers une nouvelle typologie. (2010). Bonnemaizon, Audrey ; Curbatov, Oleg ; Louyot-Gallicher, Marie.
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64. LA COMPÉTENCE DU CONSOMMATEUR : ÉTAT DAVANCEMENT DE LA RECHERCHE. (2010). Bonnemaizon, Audrey ; Curbatov, Oleg ; Louyot-Gallicher, Marie.
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65. Evaluating the impact of Arnould and Wallendorfs (1994) market-oriented ethnography. (2010). Chong, Josephine L. L, .
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66. Romancing Alpacas: A commentary. (2008). O'Shaughnessy, Nicholas.
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67. Making connections: Partner quality, identity, and community. (2008). Spiggle, Susan .
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68. Ongoing search among industrial buyers. (2006). Borghini, Stefania ; Golfetto, Francesca ; Rinallo, Diego.
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