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2. Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands. (2023). Moharana, Tapas Ranjan ; Saxena, Garima ; Roy, Debashree.
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3. Critical insights of nano-based pharmaceutical, cosmeceutical and nutraceutical products: Empirical evidence from the consumption values perspective. (2023). Chuah, Soo Cheng ; Humaira, Nur Aisyah ; Hamdan, Halimaton ; Fu, Choon ; Long, Chiau Ming ; Tan, Cheng Ling ; Wong, Tin Wui ; Yeo, Sook Fern.
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4. Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge. (2023). Yuliando, Henry ; Ismoyowati, Dyah ; Zavira, Caesarilla Maggie.
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5. Choice deferral: The interaction effects of visual boundaries and consumer knowledge. (2022). Brei, Vinicius Andrade ; Cervi, Cleber.
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6. Fruits and vegetable waste management behavior among retailers in Kumasi, Ghana. (2022). Adjei, Mavis ; Grant, Martin Kobby ; Adu-Gyamfi, Gibbson ; Nketiah, Emmanuel ; Cudjoe, Dan ; Obuobi, Bright ; Zhang, Yifeng.
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1. Competing for attention on digital platforms: The case of news outlets. (2024). Kretschmer, Tobias ; Meyer, Tim ; Cennamo, Carmelo ; Kerkhof, Anna.
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2. Understand the differences in the brand equity construction process between local and foreign restaurants. (2022). Ruan, Wen-Qi ; Zhang, Shu-Ning.
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3. In pursuit of goodwill? The cross-level effects of social enterprise consumer behaviours. (2020). Yang, Ting-Ting ; Hung, Shiu-Wan ; Tsai, Juin-Ming.
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4. Price Promotions: Enablers or Obstacles for Brand-Led Innovation Adoption – A Double-Hurdle Approach. (2017). Kuntner, Tobias ; Teichert, Thorsten.
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5. An agent-based simulation of customer multi-channel choice behavior. (2015). Stummer, Christian ; Sonderegger-Wakolbinger, Lea .
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6. Can the new label make a difference? Comparing consumer attention towards the current versus proposed Nutrition Facts panel.. (2015). Grebitus, Carola ; Davis, George ; Xie, YI.
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7. The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts. (2014). Roman, Sergio ; Riquelme, Isabel .
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8. The development of loyalty among novice and experienced customers of sport and fitness centres. (2014). Avourdiadou, Sevastia ; Theodorakis, Nicholas D..
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9. Emergency purchasing situations: Implications for consumer decision-making. (2014). Voyer, Benjamin G. ; Samson, Alain .
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10. Intended brand associations: Do they really drive consumer response?. (2014). von Wallpach, Sylvia ; Koll, Oliver.
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11. Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength. (2014). Orth, Ulrich R. ; Henderson, Pamela W. ; Malkewitz, Keven ; Giese, Joan L..
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12. Relationship marketing management: Its importance in private label extension. (2014). Miquel-Romero, Maria Jose ; Caplliure-Giner, Eva Maria ; Adame-Sanchez, Consolacion.
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13. The role of consumers network positions on information-seeking behavior of experts and novices: A power perspective. (2014). Lee, Seung Hwan.
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14. Impact of personality traits and involvement on prior knowledge. (2014). Huang, Liyuan ; Xu, Honggang ; Gursoy, Dogan.
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15. Increasing choice satisfaction through goal-based labeling. (2012). Weijters, Bert ; Geuens, Maggie ; Geskens, Kristof ; Goedertier, Frank.
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16. When should I trust my gut? Linking domain expertise to intuitive decision-making effectiveness. (2012). Pratt, Michael G. ; Rockmann, Kevin W. ; Dane, Erik.
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17. Toward a contingency view of new product creativity: Assessing the interactive effects of consumers. (2010). Rubera, Gaia ; Mazursky, David ; Ordanini, Andrea.
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18. Dazed and confused by choice: How the temporal costs of choice freedom lead to undesirable outcomes. (2010). Botti, Simona ; Hsee, Christopher K..
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19. The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity. (2010). Sanmartin, Sonia ; Jimenez, Nadia Huitzilin .
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20. A SYSTEMATIC ANALYSIS OF PREFERENCE CHANGE IN CO-BRANDING. (2009). .
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21. Involvement and use of multiple search channels in the automobile purchase process. (2009). Dijst, Martin J. ; van Rijnsoever, Frank J..
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22. Investor information search. (2009). Hira, Tahira K. ; Loibl, Cazilia.
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23. Information direction, website reputation and eWOM effect: A moderating role of product type. (2009). Lee, Thae Min ; Park, Cheol.
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24. A systematic analysis of the preference change in co-branding. (2008). Decker, Reinhold ; Lee, Chia-Lin.
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25. The interplay between cost accounting knowledge and presentation formats in cost-based decision-making. (2008). Cardinaels, Eddy.
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26. L’interférence concurrentielle dans la communication par prospectus : une étude exploratoire. (2008). Sabri, Ouidade ; Parguel, Beatrice ; Mimouni, Aida .
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27. Towards a Design Science of Ethical Decision Support. (2007). Mathieson, Kieran .
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28. Celebrity endorsement in advertising: Are celebrity ads more effective than ads with unknown model or pure product ads?. (2007). Chandon, Jean-Louis ; Jaoued-Abassi, Leyla.
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29. Reducing the demand uncertainties at the fuzzy-front-end of developing new online services. (2007). Ozer, Muammer.
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30. The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures:An formation Availability/Accessibility Perspective. (2007). Czellar, Sandor ; Luna, David.
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31. Experience, Learning, and the Process of Expert Development. (2006). Russo, Joseph.
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32. Experience, Learning, and the Process of Expert Development. (2006). Russo, Joseph.
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33. Exploring the Nature of Loss Aversion. (2006). Gächter, Simon ; Johnson, Eric J. ; Herrmann, Andreas.
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34. Exploring the Nature of Loss Aversion. (2006). Johnson, Eric ; Herrmann, Andreas.
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35. Recapturing store image in customer-based store equity: a construct conceptualization. (2005). Spiro, Rosann L. ; Hartman, Katherine B..
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36. A place for emotion in attitude models. (2005). Kleine, Susan Schultz ; Machleit, Karen A. ; Allen, Chris T. ; Notani, Arti Sahni.
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37. Cause-brand alliances: does the cause help the brand or does the brand help the cause?. (2005). Goldsmith, Ronald E. ; Lafferty, Barbara A..
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38. Consumer derived utilitarian value and channel utilization in a multi-channel retail context. (2005). Noble, Stephanie M. ; Weinberger, Marc G. ; Griffith, David A..
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39. Interest rate pass-through in an enlarged Europe: the role of banking market structure for monetary policy transmission in transition countries. (2004). Sander, Harald ; dellaert, benedict ; Stremersch, Stefan ; Dellaert, Benedict G. C., .
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40. Building consumer/arts institution relationships: An exploratory study in contemporary art museums. (2004). Aurier, Philippe ; Passebois, Juliette.
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41. Unit price usage knowledge: Conceptualization and empirical assessment. (2003). Manning, Kenneth C. ; Sprott, David E. ; Miyazaki, Anthony D..
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42. Engineering Hedonic Attributes to Generate Perceptions of Luxury:Consumer Perception of an Everyday Sound. (2003). Gilles, Laurent ; Thierry, LAGEAT ; Sandor, CZELLAR.
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43. Positioning options for achieving brand association: a psychological categorization framework. (2002). Moon, Junyean ; Punj, Girish.
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44. The Impact of Cognitive Expenditure on the Ethical Decision-Making Process: The Cognitive Elaboration Model. (2001). GEIGER, SCOTT W. ; Douglas, Scott C. ; Martinko, Mark J. ; Street, Marc D..
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45. Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge. (1999). Dholakia, Ruby Roy ; Venkatraman, Meera P. ; Smith, Gerald E..
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46. The effect of new package design on product attention, categorization and evaluation. (1997). Schoormans, Jan P. L., ; Robben, Henry S. J., .
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47. Contextual Influences on Judgment Based on Limited Information,. (1997). Posavac, Steven S. ; Kardes, Frank R. ; Sanbonmatsu, David M. ; Houghton, David C..
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48. The audit review process: A characterization from the persuasion perspective. (1997). Trotman, K. T. ; Rich, J. S. ; Solomon, I..
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49. UN ANÁLISIS EMPÍRICO de los EFECTOS RECÍPRICOS de las EXTENSIONES DE MARCA. (1997). Jose Antonio Varela Gonzalez, ; Elisabete de Magalh, .
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