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Is doing right all that matters in sustainability marketing? The role of fit in sustainable marketing strategies. (2023). Sreen, Naman ; Gleim, Mark R ; Pant, Logan G ; McCullough, Heath.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:70:y:2023:i:c:s096969892200217x.

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    In: European Research Studies Journal.
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  2. Drivers of strategic green marketing orientation: An SME owner-manager perspective. (2025). Casidy, Riza ; Arli, Denni ; Tan, Lay Peng.
    In: Journal of Retailing and Consumer Services.
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  3. What is the impact of demand patterns on integrated online-offline and buy-online-pickup in-store (BOPS) retail in a smart supply chain management?. (2025). Dasgupta, Arup ; Sengupta, Shahana ; Mahapatra, Amalendu Singha ; Goswami, Radha Tamal ; Sarkar, Biswajit.
    In: Journal of Retailing and Consumer Services.
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  4. Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response. (2025). Nadeem, Waqar ; Ashraf, Abdul R ; Kumar, V.
    In: Journal of Business Research.
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  5. Sustainable service product design method: Focus on customer demands and triple bottom line. (2024). Liu, Xiao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002315.

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  6. Using PLS-SEM to test the relationship model of corporate social performance across the product/service continuum: When do shared values matter?. (2024). Eveland, Vicki Blakney ; Crutchfield, Tammy Neal ; Sabol, Misty A.
    In: Journal of Retailing and Consumer Services.
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  7. How temporal perspective affects the effectiveness of upcycled vs. recycled product advertisements. (2024). Hu, Zekun ; Li, You ; Yuan, Yongna ; Wu, Shuilong.
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  8. Customization at a glance: Investigating consumer experiences in mobile commerce applications. (2024). Shahzad, Fakhar ; Bano, Shaher ; Chen, Hongzhuan ; Siyal, Abdul Waheed.
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  9. Sustainability, brand authenticity and Instagram messaging. (2024). Harper, Sarah ; Dodds, Sarah ; Bulmer, Sandy ; Palakshappa, Nitha.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000511.

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  10. Does Perceived Sustainability Affect the Customer Responses toward the Brands? Role of Customer Engagement as a Mediator. (2023). Fatma, Mobin ; Khan, Imran.
    In: Sustainability.
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  11. A sustainable Retailers journey to sustainable practices: Prioritizing the customer and the planet. (2023). Kincl, Tomas ; Islam, Tahir ; Khan, Huda ; Sharma, Anshuman ; Ghaffar, Abdul.
    In: Journal of Retailing and Consumer Services.
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  12. Is the online-offline buy-online-pickup-in-store retail strategy best among other product delivery strategies under variable lead time?. (2023). Seo, Yongwon ; Kar, Sumi ; Basu, Kajla ; Sarkar, Biswajit.
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    RePEc:eee:jbrese:v:139:y:2022:i:c:p:1-12.

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  23. Bright harmony of environmental management initiatives for achieving corporate social responsibility authenticity and legitimacy: Glimpse of hotel and tourism industry. (2021). Sharif, Arshian ; Yousaf, Zahid ; Anser, Muhammad Khalid ; Yp, Michael ; Lin, Kuho.
    In: Corporate Social Responsibility and Environmental Management.
    RePEc:wly:corsem:v:28:y:2021:i:2:p:640-647.

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  24. Consumers’ Responses to Corporate Social Responsibility: The Mediating Role of CSR Authenticity. (2021). Kim, Sangsoo ; Afzali, Hajir.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:4:p:2224-:d:501933.

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  25. Corporate Social Responsibility Reporting in the Casino Industry: A Content Analysis. (2021). Choi, Young Gin ; Lee, Junghoon ; Hwang, Jinsoo ; Kim, Heather Markham.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:20:p:11185-:d:653288.

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  26. Consistency or Hypocrisy? The Impact of Internal Corporate Social Responsibility on Employee Behavior: A Moderated Mediation Model. (2021). Chang, Yi-Ping ; Hu, Hsiu-Hua ; Lin, Chih-Ming.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:17:p:9494-:d:620463.

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  27. The Effect of CSR Attributes on CSR Authenticity: Focusing on Mediating Effects of Digital Transformation. (2021). Jung, Jin-Sup ; Liu, Huifang.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:13:p:7206-:d:583480.

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  28. Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification. (2021). Kim, Young ; Lee, Sun Young.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:134:y:2021:i:c:p:507-517.

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  29. The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit. (2021). Koenigstorfer, Joerg ; Habitzreuter, Anna Mei.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:124:y:2021:i:c:p:720-730.

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  30. Customers need to relate: The conditional warm glow effect of CSR on negative customer experiences. (2021). Baker, Thomas L ; Wright, Scott A ; Alhouti, Sarah.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:124:y:2021:i:c:p:240-253.

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  31. Corporate sponsorship for museums in times of crisis. (2021). , Maximilian ; Biraglia, Alessandro.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:88:y:2021:i:c:s0160738320302000.

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  32. Toward a circular economy: Understanding consumers moral stance on corporations and individuals responsibilities in creating a circular fashion economy. (2021). Park, Sang Soo ; Habrookshire, Jung E ; Ki, Chungwha.
    In: Business Strategy and the Environment.
    RePEc:bla:bstrat:v:30:y:2021:i:2:p:1121-1135.

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  33. Do citizens hold business accountable for greenwashing by demanding more government intervention?. (2020). Kolcava, Dennis.
    In: OSF Preprints.
    RePEc:osf:osfxxx:sj4dk.

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  34. The Formation Mechanism of Consumer Perceived Corporate Social Responsibility Authenticity: An Empirical Study of Chinese Consumers. (2020). Cui, Zongmin ; Zhuang, Xiaohong ; Na, Sanggyun ; Yu, Jing ; Jiang, Changjun.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:6:p:2479-:d:335374.

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  35. Corporate Hypocrisy and Counterproductive Work Behavior: A Moderated Mediation Model of Organizational Identification and Perceived Importance of CSR. (2020). Miao, Qing ; Zhou, Jun.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:5:p:1847-:d:326764.

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  36. How do destination social responsibility strategies affect tourists€™ intention to visit? An attribution theory perspective. (2020). Huang, Yinghua ; Gong, QI ; Su, Lujun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919309634.

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  37. On managing hypocrisy: The transparency of sustainability reports. (2020). Stubbs, Wendy ; Tang, Samuel ; Higgins, Colin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:114:y:2020:i:c:p:395-407.

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  38. Building corporate reputation, overcoming consumer skepticism, and establishing trust: choosing the right message types and social causes in the restaurant industry. (2019). Kim, Sung-Bum.
    In: Service Business.
    RePEc:spr:svcbiz:v:13:y:2019:i:2:d:10.1007_s11628-018-0386-5.

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  39. Firm authenticity: the construct, research propositions, and managerial implications. (2019). Tajdini, Saeed ; Ramirez, Edward.
    In: AMS Review.
    RePEc:spr:amsrev:v:9:y:2019:i:3:d:10.1007_s13162-018-0128-9.

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  40. A study on the relationship between perceived CSR motives, authenticity and company attitudes: a comparative analysis of cause promotion and cause-related marketing. (2019). Ah, Min ; An, Daechun.
    In: Asian Journal of Sustainability and Social Responsibility.
    RePEc:spr:ajossr:v:4:y:2019:i:1:d:10.1186_s41180-019-0028-4.

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  41. Keeping it real: examining the influence of co-branding authenticity in cause-related marketing. (2019). Baxter, Stacey M ; Ilicic, Jasmina ; Kulczynski, Alicia.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:26:y:2019:i:1:d:10.1057_s41262-018-0109-1.

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  42. The Effect of Participation Effort on CSR Participation Intention: The Moderating Role of Construal Level on Consumer Perception of Warm Glow and Perceived Costs. (2019). Ahn, Yunjeong ; Lee, Ji Eun.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2019:i:1:p:83-:d:300406.

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  43. The Impact of Perceived Corporate Social Responsibility on Frontline Employee’s Emotional Labor Strategies. (2019). Ji, Seonggoo ; Jan, Ihsan Ullah.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:6:p:1780-:d:216837.

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  44. Consumer evaluations of CSR authenticity: Development and validation of a multidimensional CSR authenticity scale. (2019). Joo, So Young ; Fink, Janet S ; Miller, Elizabeth G.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:98:y:2019:i:c:p:236-249.

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  45. Unpacking the authenticity gap in corporate social responsibility: lessons learned from Levi’s ‘Go Forth Braddock’ campaign. (2018). Norris, Matthew ; Taylor, Dan ; Samuel, Anthony.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:1:d:10.1057_s41262-017-0067-z.

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  46. The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support. (2018). Lee, Ji Eun ; Yoo, Dongho.
    In: Sustainability.
    RePEc:gam:jsusta:v:10:y:2018:i:8:p:2956-:d:164741.

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  47. The role of message specificity in corporate social responsibility communication. (2018). Robinson, Stefanie ; Eilert, Meike.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:90:y:2018:i:c:p:260-268.

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  48. Examining consumers responses to corporate social responsibility addressing childhood obesity: The mediating role of attributional judgments. (2018). Hughner, Renee Shaw ; Shultz, Clifford J ; Dumitrescu, Claudia.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:88:y:2018:i:c:p:132-140.

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  49. Its the thought that counts: The effects of construal level priming and donation proximity on consumer response to donation framing. (2017). He, YI ; Chen, Qimei ; Hu, Miao ; Zhu, Linlin.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:76:y:2017:i:c:p:44-51.

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  50. Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry. (2016). Biggemann, Sergio ; Holmlund, Maria ; Kowalkowski, Christian.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:7:p:2457-2462.

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