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2. Exploring the role of product attributes in 9-ending pricing strategies: A study on online retailing. (2025). Gonalves, Mariana Gaspar ; Barbosa, Belem ; Saura, Jose Ramon ; Mariani, Marcello.
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1. Enchancing Point of Sale Materials for Consumer Engagement: A Neuromarketing Approach. (2025). Faganel, Armand ; Faculty, Polona Daki.
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2. Ethicality of online dynamic pricing: an empirical investigation of consumer perception of ethical risks. (2025). Ayadi, Nawel ; Paraschiv, Corina.
   In: Journal of Revenue and Pricing Management.
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3. A Theory of Exploitation for Consumer Law: Online Choice Architectures, Dark Patterns, and Autonomy Violations. (2024). Brenncke, M.
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4. Insights Into Food Buying Decision. (2024). Bichescu, Cezar Ionut ; Stoica, Dimitrie.
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5. The bright side of disorganization: When surprise generates low-price signals. (2023). Ladeira, Wagner ; Rasul, Tareq ; Perin, Marcelo Gattermann ; Santini, Fernando.
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6. The dark side of multiunit discounts: Multiunit discounts reduce rest of basket revenue. (2023). Bhatt, Siddharth ; Pai, Dinesh R ; Delvecchio, Devon.
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7. Psychological pricing: Myth or reality? The impact of nine-ending prices on purchasing attitudes and brand revenue. (2023). Tabares, Felipe A ; Ortega, Ana M.
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8. The functions of known to be inaccurate prices in markets: A cross-country comparison of pharmaceutical list pricing. (2023). Krafve, Linus Johansson ; Kjellberg, Hans ; Sjogren, Ebba.
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9. Is the price elasticity of demand asymmetric? Evidence from public transport demand. (2022). Offiaeli, Kingsley ; Yaman, Firat.
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   RePEc:eee:jeborg:v:203:y:2022:i:c:p:318-335.

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10. Rational buying motive and emotional buying motive of consumers in the era of Covid-19 pandemic. (2021). Aji, Tony Seno ; Indrarini, Rachma ; Nikmah, Choirul.
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11. Insurance-based marketing (IBM): a prevalent marketing strategy. (2021). Zwier, Sandra.
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12. Shrouded Prices and Firm Reputation: Evidence from the U.S. Hotel Industry. (2021). Chiles, Bennett.
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13. Scarcity signaling in sales promotion: An evolutionary perspective of food choice and weight status. (2021). Peschel, Anne O.
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    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921000783.

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14. Drip pricing and its regulation: Experimental evidence. (2020). Rasch, Alexander ; Wenzel, Tobias ; Thone, Miriam.
    In: VfS Annual Conference 2020 (Virtual Conference): Gender Economics.
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15. The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention: An experimental research. (2020). Kiitapci, Olgun ; Bykdaa, Naci ; Soysal, Aye Nur.
    In: Journal of Retailing and Consumer Services.
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16. Fairness perception of ancillary fees: Industry differences and communication strategies. (2020). Chu, Wujin ; Lee, Jeongmin ; Kang, Christine ; Baumann, Chris.
    In: Journal of Retailing and Consumer Services.
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17. Does MSRP impact women differently? Exploring gender-based differences in the effectiveness of retailer-provided reference prices. (2020). Vaidyanathan, Rajiv ; Aggarwal, Praveen.
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18. Drip pricing and its regulation: Experimental evidence. (2020). Rasch, Alexander ; Wenzel, Tobias ; Thone, Miriam.
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19. Is a ‘free lunch’ a good lunch? The performance of zero wholesale price-based supply-chain contracts. (2020). Choi, Tsan-Ming ; Guo, Shu.
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20. Deceptive Products on Platforms. (2019). Somogyi, Robert ; Johnen, Johannes.
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21. Attention-driven demand for bonus contracts. (2019). Dertwinkel-Kalt, Markus ; Koster, Mats ; Peiseler, Florian.
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22. Attention-driven demand for bonus contracts. (2019). Dertwinkel-Kalt, Markus ; Koster, Mats ; Peiseler, Florian.
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23. Attention-driven demand for bonus contracts. (2018). Dertwinkel-Kalt, Markus ; Koster, Mats ; Peiseler, Florian.
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24. Drip pricing and its regulation: Experimental evidence. (2018). Rasch, Alexander ; Wenzel, Tobias ; Thone, Miriam.
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25. ROLE OF NEED FOR CLOSURE ON PERCEIVED PRICE FAIRNESS. (2018). Shaw, Sayanti.
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27. Multibrand pricing as a strategy for consumer search obfuscation in online markets. (2018). McDonald, Stephen ; Wren, Colin.
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29. An ethnography of Electronic Shelf Labels: The resisted digitalization of prices in contemporary supermarkets. (2017). Hagberg, Johan ; Cochoy, Franck ; Soutjis, Bastien.
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30. An Application of the Marketing Mix and Online Marketing as a Business Strategy for SMME Cafes in South Africa. (2016). Chuchu, Tinashe ; Rauzela, Monwabisi ; Gujral, Meenakshi.
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31. When less is better than more: Just-below discount in tensile price promotions. (2016). Tripathi, Sanjeev ; Banerjee, Prantosh J ; Sahay, Arvind.
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32. Price transparency reflects assurance and reliability. (2016). Agrawal, Shiv Ratan ; Mittal, Divya.
    In: Journal of Retailing and Consumer Services.
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33. Consumer response to online/offline price differentiation. (2016). Unterhuber, Sebastian ; Fassnacht, Martin.
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34. Interaction effects of different price claims and contextual factors on consumers reference price adaptation after exposure to a price promotion. (2015). Bambauer-Sachse, Silke ; Massera, Laura.
    In: Journal of Retailing and Consumer Services.
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