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2. Providing social support in technology-based service encounters: Activating intrinsic motivations to create better outcomes. (2025). Keating, Byron W ; Aslan, Marjan.
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3. Exploring cognitive-behavioral drivers impacting consumer continuance intention of fitness apps using a hybrid approach of text mining, SEM, and ANN. (2024). Bellary, Sreevatsa ; Chakraborty, Shibashish ; Bala, Pradip Kumar.
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4. Green and gamified! An investigation of consumer participation in green last-mile from a gamification affordance perspective. (2024). Zhou, Zengze ; Wang, Xueqin ; Liu, Xiaodi ; Yuen, Kum Fai.
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5. From a functional service to an emotional €˜saviour€™: A structural analysis of logistics values for in-home consumers. (2024). Liu, Yanfeng ; Wang, Xueqin ; Cai, Lanhui ; Yuen, Kum Fai.
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