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Driving consumer engagement for digital payment brands: Content strategy on instagram. (2024). Kaushik, Kapil ; Pathak, Atul Arun.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001176.

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  1. THE EFFECTS OF SOCIAL MEDIA CONTENT CHARACTERISTICS ON CONSUMER ENGAGEMENT – A SYSTEMATIC LITERATURE REVIEW. (2024). Herle, Flavia.
    In: Annals of Faculty of Economics.
    RePEc:ora:journl:v:2:y:2024:i:2:p:373-383.

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  13. The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value. (2021). Gao, Lily ; Cambra-Fierro, Jesus ; Melero-Polo, Iguacel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:125:y:2021:i:c:p:103-119.

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  14. Impact of humour on firm-initiated social media conversations. (2018). Gretzel, Ulrike ; Ge, Jing.
    In: Information Technology & Tourism.
    RePEc:spr:infott:v:18:y:2018:i:1:d:10.1007_s40558-017-0097-0.

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  15. Detection of Spammers in Twitter marketing: A Hybrid Approach Using Social Media Analytics and Bio Inspired Computing. (2018). Ilavarasan, Vigneswara P ; Aswani, Reema ; Kar, Arpan Kumar.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:20:y:2018:i:3:d:10.1007_s10796-017-9805-8.

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  16. Predicting Individuals€™ Usage Intention of Social Commerce. (2018). Alshamaila, Yazn.
    In: Modern Applied Science.
    RePEc:ibn:masjnl:v:12:y:2018:i:4:p:204.

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  17. INFLUENCERS AS ENHANCERS OF THE VALUE COCREATION EXPERIENCE. (2018). Morteo, Isabel.
    In: Global Journal of Business Research.
    RePEc:ibf:gjbres:v:12:y:2018:i:2:p:91-100.

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  18. The Activity Evaluation Model and Sustainable Interactive Management Strategies of Online User Innovation Community. (2018). Wang, Zhigang ; Wu, Shaobao.
    In: Sustainability.
    RePEc:gam:jsusta:v:10:y:2018:i:7:p:2113-:d:153617.

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  19. Keep Them Engaged: Romanian County Inspectorates for Emergency Situations’ Facebook Usage for Disaster Risk Communication and Beyond. (2018). Meltzer, Monika ; Tefnescu, Lucrina ; Ozunu, Alexandru.
    In: Sustainability.
    RePEc:gam:jsusta:v:10:y:2018:i:5:p:1411-:d:144350.

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  20. Emerging trends in qualitative research. A focus on Social Media. (2018). Grandi, Sebastiano ; Tuan, Annamaria.
    In: MERCATI & COMPETITIVIT?.
    RePEc:fan:mcmcmc:v:html10.3280/mc2018-004002.

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  21. Investigating the mediating effect of Ubers sexual harassment case on its brand: Does it matter?. (2018). van Esch, Patrick ; Trittenbach, Makayla ; Griffith, Denni Arli.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:43:y:2018:i:c:p:111-118.

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  22. On the relationship between consumer-brand identification, brand community, and brand loyalty. (2018). Santos, Zlia Raposo ; Coelho, Pedro Simes ; Rita, Paulo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:43:y:2018:i:c:p:101-110.

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  23. Finding Meaning in Contradiction on Employee Review Sites — Effects of Discrepant Online Reviews on Job Application Intentions. (2018). Ivens, Stefan ; Konsgen, Raoul ; Schaarschmidt, Mario ; Munzel, Andreas.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:43:y:2018:i:c:p:165-177.

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  24. Anxiety and Ephemeral Social Media Use in Negative eWOM Creation. (2018). Wakefield, Robin L.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:41:y:2018:i:c:p:44-59.

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  25. The determinants of stakeholder engagement in digital platforms. (2018). Pera, Rebecca ; Viglia, Giampaolo ; Bigne, Enrique.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:89:y:2018:i:c:p:404-410.

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  26. The Semantic Brand Score. (2018). Colladon, Andrea Fronzetti.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:88:y:2018:i:c:p:150-160.

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  27. Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media. (2018). Tossan, Vesselina ; Simon, Franoise.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:85:y:2018:i:c:p:175-184.

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  28. Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry. (2018). Laksamana, Patria.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2018-01-3.

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  29. A framework for categorizing social media posts. (2017). Tafesse, Wondwesen ; Wright, Len Tiu ; Wien, Anders.
    In: Cogent Business & Management.
    RePEc:taf:oabmxx:v:4:y:2017:i:1:p:1284390.

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  30. Engaging fans and the community in social media: interaction with institutions of higher education on Facebook. (2017). Messer, Uwe ; Rauschnabel, Philipp A ; Brech, Felicitas M ; Vander, Brian A ; Ivens, Bjoern S.
    In: Journal of Marketing for Higher Education.
    RePEc:taf:jmkthe:v:27:y:2017:i:1:p:112-130.

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  31. Quest for Statehood: Kosovo’s Plea to Join International Organizations. (2017). Demirer, Dilek Penpece.
    In: European Journal of Social Sciences Education and Research Articles.
    RePEc:eur:ejserj:424.

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  32. Second Person Pronouns Enhance Consumer Involvement and Brand Attitude. (2017). Pezzuti, Todd ; Cruz, Ryan E ; Leonhardt, James M.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:39:y:2017:i:c:p:104-116.

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  33. “This Post Is Sponsored”. (2017). Boerman, Sophie C ; Willemsen, Lotte M ; van der Aa, Eva P.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:38:y:2017:i:c:p:82-92.

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  34. Technology sourcing for website personalization and social media marketing: A study of e-retailing industry. (2017). Oberoi, Poonam ; Haon, Christophe ; Patel, Chirag.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:80:y:2017:i:c:p:10-23.

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  35. Evaluating Facebook brand content popularity for service versus goods offerings. (2017). Swani, Kunal ; Milne, George R.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:79:y:2017:i:c:p:123-133.

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  36. Taking a global view on brand post popularity: Six social media brand post practices for global markets. (2017). Bruning, Patrick F ; Lin, Hsin-Chen ; Swarna, Hepsi.
    In: Business Horizons.
    RePEc:eee:bushor:v:60:y:2017:i:5:p:621-633.

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  37. How virtual brand community traces may increase fan engagement in brand pages. (2017). , Eliane ; Rosenthal, Benjamin.
    In: Business Horizons.
    RePEc:eee:bushor:v:60:y:2017:i:3:p:375-384.

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  38. Exploring Shopper Insights of Social Media Use in Saudi Arabia. (2017). Alam, Mohammad Zulfeequar .
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2017-02-47.

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  39. Dynamics of customer interaction on social media platforms. (2016). Baumol, Ulrike ; Jung, Reinhard ; Hollebeek, Linda.
    In: Electronic Markets.
    RePEc:spr:elmark:v:26:y:2016:i:3:d:10.1007_s12525-016-0227-0.

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  40. Insights from consumer interactions on a social networking site: Findings from six apparel retail brands. (2016). Schultz, Carsten D.
    In: Electronic Markets.
    RePEc:spr:elmark:v:26:y:2016:i:3:d:10.1007_s12525-015-0209-7.

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  41. The effect of social media interactions on customer relationship management. (2016). Maecker, Olaf ; Becker, Jan U ; Barrot, Christian.
    In: Business Research.
    RePEc:spr:busres:v:9:y:2016:i:1:d:10.1007_s40685-016-0027-6.

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  42. New paradigm of digital marketing in emerging markets: from social media to social customer relationship management. (2016). Alavi, Shirin.
    In: International Journal of Management Practice.
    RePEc:ids:ijmpra:v:9:y:2016:i:1:p:56-73.

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  43. To Assess the Impact of Social Media Marketing on Consumer Perception. (2016). Ali, Zulqurnain ; Shabbir, Muhammad Aqib ; Rauf, Mashal ; Hussain, Abid.
    In: International Journal of Academic Research in Accounting, Finance and Management Sciences.
    RePEc:hur:ijaraf:v:6:y:2016:i:3:p:69-77.

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  44. Twitter for Research, Handbook 2015-2016. (2016). Mata, Tiago ; Panisson, Andre ; Marchand, Morgane ; Levallois, Clement.
    In: Post-Print.
    RePEc:hal:journl:hal-01892824.

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  45. Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector. (2016). Kefi, Hajer ; Abdessalem, Talel ; Indra, Sitesh .
    In: Post-Print.
    RePEc:hal:journl:hal-01456580.

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  46. Whos behind the screen? Segmenting social venture consumers through social media usage. (2016). Chung, Te-Lin ; Anaza, Nwamaka A ; Park, Joohyung ; Hall-Phillips, Adrienne.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:28:y:2016:i:c:p:288-295.

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  47. No Comment?! The Drivers of Reactions to Online Posts in Professional Groups. (2016). Rooderkerk, Robert P ; Pauwels, Koen H.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:35:y:2016:i:c:p:1-15.

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  48. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:33:y:2016:i:c:p:27-42.

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  49. Understanding consumer motivations to interact on brand websites in the international marketplace: Evidence from the U.S., China, and South Korea. (2016). Chen, Qimei ; Youn, James B ; Kelley, James B ; Alden, Dana L.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:12:p:5909-5916.

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  50. Each can help or hurt: Negative and positive word of mouth in social network brand communities. (2016). Schnittka, Oliver ; Relling, Marleen ; Johnen, Marius ; Sattler, Henrik.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:1:p:42-58.

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  51. Performing Causal Configurations in e-Tourism: a Fuzzy-Set Approach. (2016). Ambaye, Linda ; Seraphin, Hugues ; Capatina, Alexandru ; Micu, Adrian.
    In: Risk in Contemporary Economy.
    RePEc:ddj:fserec:y:2016:p:192-201.

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  52. Post ≠ Post: An Experimental Study on Corporate Brand Posts on Facebook. (2015). Kick, Markus.
    In: EconStor Preprints.
    RePEc:zbw:esprep:182507.

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  53. Social Media Research: A Narrative Review. (2015). Kick, Markus.
    In: EconStor Preprints.
    RePEc:zbw:esprep:182506.

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  54. Persuasive messages, popularity cohesion, and message diffusion in social media marketing. (2015). Chang, Yu-Ting ; Yu, Hueiju ; Lu, Hsi-Peng.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:4:p:777-782.

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  55. Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter. (2014). Reuber, Rebecca A. ; Fischer, Eileen.
    In: Journal of Business Venturing.
    RePEc:eee:jbvent:v:29:y:2014:i:4:p:565-583.

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  56. Challenges and solutions for marketing in a digital era. (2014). Freundt, Tjark ; Dahlstrom, Peter ; Verhoef, Peter C. ; Leeflang, Peter S. H., .
    In: European Management Journal.
    RePEc:eee:eurman:v:32:y:2014:i:1:p:1-12.

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  57. WORD OF MOUTH – FROM VERBALLY COMMUNICATION TO COMMUNICATION ONLINE. (2014). Chiosa, Ana Raluca.
    In: Management Intercultural.
    RePEc:cmj:interc:y:2014:i:31:p:415-420.

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  58. Digital traces for business intelligence: A case study of mobile telecoms service brands in Greece. (2013). Kimble, Chris ; Milolidakis, Giannis ; Akoumianakis, Demosthenes.
    In: Post-Print.
    RePEc:hal:journl:halshs-00954440.

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  59. Social Media Metrics — A Framework and Guidelines for Managing Social Media. (2013). Chen, Yubo ; Pauwels, Koen ; Peters, Kay ; Ognibeni, Bjorn ; Kaplan, Andreas M.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:27:y:2013:i:4:p:281-298.

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  60. Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House. (2013). Skiera, Bernd ; Zhang, Michael ; Haenlein, Michael ; Wege, Egbert ; Malthouse, Edward C.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:27:y:2013:i:4:p:270-280.

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  61. Managing Brands in the Social Media Environment. (2013). Liu-Thompkins, Yuping ; Gensler, Sonja ; Volckner, Franziska ; Wiertz, Caroline.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:27:y:2013:i:4:p:242-256.

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